EU probes Google for ‘antitrust violations’

On the Quality Score allegations, Google said all the major search engines used such a system to make sure their users see the relevant adverts.

"These quality scores are determined based on our assessment of the relevance of the ad to the query and whether the site provides useful information," said the statement. "We also inform advertisers of their quality scores and give them tips on how to improve them."

"Typically, the sites that complain about quality scores have less relevant, lower quality content which we have learned our users are less interested in seeing."

The web goliath added it had stopped using exclusive contracts almost two years ago.

"Our contracts with computer and software vendors, where we provide search services, are all short term," it said. "And most importantly, these contracts can't prevent users from choosing other search providers."

However, despite its protests, Google has said it would work with the EC to "address any concerns."

No time scale has been put on the investigation as of yet.

"There is no legal deadline to complete inquiries into anticompetitive conduct," said the EC. "Their duration depends on a number of factors, including the complexity of each case and the extent to which the undertakings concerned co-operate with the Commission."

Jennifer Scott

Jennifer Scott is a former freelance journalist and currently political reporter for Sky News. She has a varied writing history, having started her career at Dennis Publishing, working in various roles across its business technology titles, including ITPro. Jennifer has specialised in a number of areas over the years and has produced a wealth of content for ITPro, focusing largely on data storage, networking, cloud computing, and telecommunications.

Most recently Jennifer has turned her skills to the political sphere and broadcast journalism, where she has worked for the BBC as a political reporter, before moving to Sky News.