<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
     xmlns:content="http://purl.org/rss/1.0/modules/content/"
     xmlns:dc="https://purl.org/dc/elements/1.1/"
     xmlns:dcterms="http://purl.org/dc/terms/"
     xmlns:media="http://search.yahoo.com/mrss/"
     xmlns:atom="http://www.w3.org/2005/Atom"
>
    <channel>
        <atom:link href="https://www.itpro.com/feeds/tag/augmented-reality" rel="self" type="application/rss+xml" />
                    <title><![CDATA[ Latest from ITPro in Augmented-reality ]]></title>
                <link>https://www.itpro.com/technology/augmented-reality</link>
        <description><![CDATA[ All the latest augmented-reality content from the ITPro team ]]></description>
                                    <lastBuildDate>Thu, 11 Jul 2024 12:02:21 +0000</lastBuildDate>
                            <language>en</language>
                                <item>
                                                            <title><![CDATA[ The industries with clear business use cases for virtual reality ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/technology/augmented-reality/business-use-cases-for-virtual-reality</link>
                                                                            <description>
                            <![CDATA[ Even as buzz around virtual reality is drowned out by the AI hype cycle, the maturing technology is finally proving its worth... ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">JqHVBACUeQJhY9FCfm9Lwd</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/h7sZDmMAvTnvqsftrYiAeB-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Thu, 11 Jul 2024 12:02:21 +0000</pubDate>                                                                                                                                <updated>Wed, 19 Feb 2025 21:44:48 +0000</updated>
                                                                                                                                            <category><![CDATA[Augmented Reality]]></category>
                                                    <category><![CDATA[Technology]]></category>
                                                                                                                    <dc:creator><![CDATA[ Drew Turney ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/h7sZDmMAvTnvqsftrYiAeB-1280-80.jpg">
                                                            <media:credit><![CDATA[Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[An older man who is an architect, wearing a VR headset to represent the business use cases for virtual reality. His hands are raised and a digital blueprint floats between them, while a model wind turbine is visible in the office behind him.]]></media:description>                                                            <media:text><![CDATA[An older man who is an architect, wearing a VR headset to represent the business use cases for virtual reality. His hands are raised and a digital blueprint floats between them, while a model wind turbine is visible in the office behind him.]]></media:text>
                                <media:title type="plain"><![CDATA[An older man who is an architect, wearing a VR headset to represent the business use cases for virtual reality. His hands are raised and a digital blueprint floats between them, while a model wind turbine is visible in the office behind him.]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/h7sZDmMAvTnvqsftrYiAeB-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Podcast transcript: Are chief metaverse officers here to stay? ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/infrastructure/network-internet/370228/podcast-transcript-are-chief-metaverse-officers-here-to-stay</link>
                                                                            <description>
                            <![CDATA[ Read the full transcript for this episode of the IT Pro Podcast ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">4aM9FBi47QgKMMp6xjDL2t</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/sCDZwZTKhd3Bc6dgiZxbXV-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Fri, 10 Mar 2023 07:33:08 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Augmented Reality]]></category>
                                                    <category><![CDATA[Technology]]></category>
                                                                                                                    <dc:creator><![CDATA[ IT Pro ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/sCDZwZTKhd3Bc6dgiZxbXV-1280-80.jpg">
                                                            <media:credit><![CDATA[null]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[The IT Pro Podcast logo with subheading &amp;#039;Transcript&amp;#039; and the episode title &amp;#039;Are chief metaverse officers here to stay?’]]></media:description>                                                            <media:text><![CDATA[The IT Pro Podcast logo with subheading &amp;#039;Transcript&amp;#039; and the episode title &amp;#039;Are chief metaverse officers here to stay?’]]></media:text>
                                <media:title type="plain"><![CDATA[The IT Pro Podcast logo with subheading &amp;#039;Transcript&amp;#039; and the episode title &amp;#039;Are chief metaverse officers here to stay?’]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/sCDZwZTKhd3Bc6dgiZxbXV-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ IT Pro Podcast: Are chief metaverse officers here to stay? ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/infrastructure/network-internet/370227/it-pro-podcast-are-chief-metaverse-officers-here-to-stay</link>
                                                                            <description>
                            <![CDATA[ Metaverse-specific roles could be vital to companies that embrace it, but the technology still has much to prove ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">6JqjkjhZtjherPo7vHCruo</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/bSUvo2CPpbdqb5Hk9g7Qbj-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Fri, 10 Mar 2023 07:33:05 +0000</pubDate>                                                                                                                                <updated>Wed, 12 Apr 2023 13:09:22 +0000</updated>
                                                                                                                                            <category><![CDATA[Augmented Reality]]></category>
                                                    <category><![CDATA[Technology]]></category>
                                                                                                                    <dc:creator><![CDATA[ IT Pro ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/bSUvo2CPpbdqb5Hk9g7Qbj-1280-80.jpg">
                                                            <media:credit><![CDATA[null]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[The IT Pro Podcast logo with the episode number 164 and title ‘Are chief metaverse officers here to stay?]]></media:description>                                                            <media:text><![CDATA[The IT Pro Podcast logo with the episode number 164 and title ‘Are chief metaverse officers here to stay?]]></media:text>
                                <media:title type="plain"><![CDATA[The IT Pro Podcast logo with the episode number 164 and title ‘Are chief metaverse officers here to stay?]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/bSUvo2CPpbdqb5Hk9g7Qbj-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Meta affirms 'open' approach to industry-wide metaverse development amid monopoly concerns ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/business/business-strategy/369762/metas-open-approach-metaverse-development-monopoly-concerns</link>
                                                                            <description>
                            <![CDATA[ Mark Zuckerberg suggested that the firm’s VR/AR acquisitions will complement its broader metaverse ambitions rather than stifle third-party developers ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">7wNYHtMWaL8isA8juPxphW</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/7YmNroW5rE5SnssCTdfc7M-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Wed, 21 Dec 2022 13:16:02 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Augmented Reality]]></category>
                                                    <category><![CDATA[Technology]]></category>
                                                                                                                    <dc:creator><![CDATA[ Ross Kelly ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/7YmNroW5rE5SnssCTdfc7M-1280-80.jpg">
                                                            <media:credit><![CDATA[Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Meta sign against a backdrop of trees]]></media:description>                                                            <media:text><![CDATA[Meta sign against a backdrop of trees]]></media:text>
                                <media:title type="plain"><![CDATA[Meta sign against a backdrop of trees]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/7YmNroW5rE5SnssCTdfc7M-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Smart contact lenses could kick AR into the mainstream ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/technology/augmented-reality-ar/369678/smart-contact-lenses-could-kick-ar-into-the-mainstream</link>
                                                                            <description>
                            <![CDATA[ Smart contact lenses will let you see directions, messages and data in the blink of an eye, leaving cumbersome headsets in the past ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">3EmqRTxDfujkyHmjTF1WRb</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/wwGGJH3oRCUTg54rmpNwbV-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Fri, 09 Dec 2022 11:37:06 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Augmented Reality]]></category>
                                                    <category><![CDATA[Technology]]></category>
                                                                                                                    <dc:creator><![CDATA[ Nicole Kobie ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/wwGGJH3oRCUTg54rmpNwbV-1280-80.jpg">
                                                            <media:credit><![CDATA[null]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Rendering of a woman using digital features in her contact lenses ]]></media:description>                                                            <media:text><![CDATA[Rendering of a woman using digital features in her contact lenses ]]></media:text>
                                <media:title type="plain"><![CDATA[Rendering of a woman using digital features in her contact lenses ]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/wwGGJH3oRCUTg54rmpNwbV-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Qualcomm targets slimmer smart glasses with first dedicated AR SoC ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/hardware/369528/qualcomm-aims-to-bring-slimmer-smart-glasses-to-market-with-first-dedicated-ar-soc</link>
                                                                            <description>
                            <![CDATA[ Sleeker smart glasses could be on the horizon thanks to a 40% smaller PCB, reducing the amount of wiring needed by almost half ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">p8iZ3hbXpW7ZdoMJqDMvD3</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/j9e63fTPXgcyHUwVtR6rY9-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Wed, 16 Nov 2022 22:59:50 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Augmented Reality]]></category>
                                                    <category><![CDATA[Technology]]></category>
                                                                                                                    <dc:creator><![CDATA[ Adam Shepherd ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/j9e63fTPXgcyHUwVtR6rY9-1280-80.jpg">
                                                            <media:credit><![CDATA[null]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Mockup of smart glasses of the future, featuring a slimmer frame thanks to the new AR2 platform from Qualcomm]]></media:description>                                                            <media:text><![CDATA[Mockup of smart glasses of the future, featuring a slimmer frame thanks to the new AR2 platform from Qualcomm]]></media:text>
                                <media:title type="plain"><![CDATA[Mockup of smart glasses of the future, featuring a slimmer frame thanks to the new AR2 platform from Qualcomm]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/j9e63fTPXgcyHUwVtR6rY9-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ The ABBA effect: What hyperrealistic holograms mean for the workplace ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/technology/369287/what-hyperrealistic-holograms-abba-mean-for-the-workplace</link>
                                                                            <description>
                            <![CDATA[ Advancements in the core technology, demonstrated by ABBA Voyage, mean holograms could soon become instrumental in eliminating the very worst aspects of hybrid work ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">r4fBgdZP7wcQbTLxEn4skL</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/Xb28VLxBhNDiGfBNo56984-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Thu, 03 Nov 2022 08:00:06 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Augmented Reality]]></category>
                                                    <category><![CDATA[Technology]]></category>
                                                                                                                    <dc:creator><![CDATA[ Carly Page ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/Xb28VLxBhNDiGfBNo56984-1280-80.jpg">
                                                            <media:credit><![CDATA[Abba Voyage / Johan Persson]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[The four Abbatar holograms on stage]]></media:description>                                                            <media:text><![CDATA[The four Abbatar holograms on stage]]></media:text>
                                <media:title type="plain"><![CDATA[The four Abbatar holograms on stage]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/Xb28VLxBhNDiGfBNo56984-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Meta's earnings are 'cause for concern' and 2023 looks even bleaker ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/business/business-strategy/369410/metas-earnings-are-cause-for-conern-and-2023-looks-even-bleaker</link>
                                                                            <description>
                            <![CDATA[ Calls for investor faith in metaverse tech only emphasise the worries that its investment strategy won't pay off ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">uT9SYDmBmseKLcYDCRd3pz</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/ZbfjEggHncwy8YPMY8WTQH-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Thu, 27 Oct 2022 11:59:49 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Augmented Reality]]></category>
                                                    <category><![CDATA[Technology]]></category>
                                                                                                                    <dc:creator><![CDATA[ Rory Bathgate ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/ZbfjEggHncwy8YPMY8WTQH-1280-80.jpg">
                                                            <media:credit><![CDATA[Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[A digital avatar of Mark Zuckerberg, shown on three screens of increasing size]]></media:description>                                                            <media:text><![CDATA[A digital avatar of Mark Zuckerberg, shown on three screens of increasing size]]></media:text>
                                <media:title type="plain"><![CDATA[A digital avatar of Mark Zuckerberg, shown on three screens of increasing size]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/ZbfjEggHncwy8YPMY8WTQH-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ What is DARQ technology? ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/technology/369211/what-is-darq-technology</link>
                                                                            <description>
                            <![CDATA[ We examine how the latest cutting-edge technologies can contribute to your business ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">cQwGHTBV3XeBRq5wKA6ZaM</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/pHBHaCxXmFeyEKahBBq4rV-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Thu, 27 Oct 2022 07:00:07 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Augmented Reality]]></category>
                                                    <category><![CDATA[Technology]]></category>
                                                                                                                    <dc:creator><![CDATA[ Steve Cassidy ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/pHBHaCxXmFeyEKahBBq4rV-1280-80.jpg">
                                                            <media:credit><![CDATA[Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Lots of digital chipboards arranged in rows ]]></media:description>                                                            <media:text><![CDATA[Lots of digital chipboards arranged in rows ]]></media:text>
                                <media:title type="plain"><![CDATA[Lots of digital chipboards arranged in rows ]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/pHBHaCxXmFeyEKahBBq4rV-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ IT Pro 20/20: The ABBA effect ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/technology/augmented-reality-ar/369228/it-pro-2020-issue-31</link>
                                                                            <description>
                            <![CDATA[ Advancements in the core technology mean holograms could soon become instrumental in eliminating the worst aspects of hybrid work ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">fqmqhFvAg4RMsdH1sLfpZS</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/ejZxZ8kXTbJCPdQ3pnp8rd-1280-80.png" type="image/png" length="0"></enclosure>
                                                                        <pubDate>Tue, 04 Oct 2022 13:15:44 +0000</pubDate>                                                                                                                                <updated>Wed, 12 Apr 2023 13:07:51 +0000</updated>
                                                                                                                                            <category><![CDATA[Augmented Reality]]></category>
                                                    <category><![CDATA[Technology]]></category>
                                                                                                                    <dc:creator><![CDATA[ Dale Walker ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/ejZxZ8kXTbJCPdQ3pnp8rd-1280-80.png">
                                                            <media:credit><![CDATA[ABBA Voyage]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[A promo thumbnail for Issue 31 of IT Pro 20/20 showing four holograms depicting the members of ABBA]]></media:description>                                                            <media:text><![CDATA[A promo thumbnail for Issue 31 of IT Pro 20/20 showing four holograms depicting the members of ABBA]]></media:text>
                                <media:title type="plain"><![CDATA[A promo thumbnail for Issue 31 of IT Pro 20/20 showing four holograms depicting the members of ABBA]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/ejZxZ8kXTbJCPdQ3pnp8rd-1280-80.png" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ The return of smart glasses: Can we see past AR's flaws this time? ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/technology/augmented-reality-ar/369026/return-of-smart-glasses-ar-flaws</link>
                                                                            <description>
                            <![CDATA[ Although augmented reality glasses were roundly rejected years ago, attitudes might now be changing ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">t6KRsFG52tEJKxneL79xdi</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/TqsJbJy5jsuv84J5nGoTt7-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Fri, 16 Sep 2022 07:00:07 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Augmented Reality]]></category>
                                                    <category><![CDATA[Technology]]></category>
                                                                                                                    <dc:creator><![CDATA[ James O&#039;Malley ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/TqsJbJy5jsuv84J5nGoTt7-1280-80.jpg">
                                                            <media:credit><![CDATA[Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[A woman wearing smart glasses looking up]]></media:description>                                                            <media:text><![CDATA[A woman wearing smart glasses looking up]]></media:text>
                                <media:title type="plain"><![CDATA[A woman wearing smart glasses looking up]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/TqsJbJy5jsuv84J5nGoTt7-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Has Lenovo found the ultimate business use case for smart glasses?  ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/technology/368970/has-lenovo-found-the-ultimate-business-use-case-for-smart-glasses</link>
                                                                            <description>
                            <![CDATA[ Lenovo’s T1 smart glasses offer a virtual desktop that only you can see ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">k7d9jhZqEGtSFgjNRMSjwW</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/FYRm9T4uKXngHQGLy76y2E-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Fri, 02 Sep 2022 14:12:28 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Augmented Reality]]></category>
                                                    <category><![CDATA[Technology]]></category>
                                                                                                                    <dc:creator><![CDATA[ Bobby Hellard ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/FYRm9T4uKXngHQGLy76y2E-1280-80.jpg">
                                                            <media:credit><![CDATA[null]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[A photograph of the Lenovo T1]]></media:description>                                                            <media:text><![CDATA[A photograph of the Lenovo T1]]></media:text>
                                <media:title type="plain"><![CDATA[A photograph of the Lenovo T1]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/FYRm9T4uKXngHQGLy76y2E-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Mapping an entire country: Meet Singapore’s digital twin  ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/software/digitisation/368917/mapping-an-entire-country-meet-singapores-digital-twin</link>
                                                                            <description>
                            <![CDATA[ Digital twins are the future of urban planning – disclosing insights we could have once only dreamed of ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">vp5eCQjGBJWV4Bqeyp4CVc</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/5kNNfzH6VpdtvEpgXuCH9f-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Wed, 31 Aug 2022 08:38:07 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Augmented Reality]]></category>
                                                    <category><![CDATA[Technology]]></category>
                                                                                                                    <dc:creator><![CDATA[ Nicole Kobie ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/5kNNfzH6VpdtvEpgXuCH9f-1280-80.jpg">
                                                            <media:credit><![CDATA[Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[A view of Singapore&amp;#039;s skyline at night]]></media:description>                                                            <media:text><![CDATA[A view of Singapore&amp;#039;s skyline at night]]></media:text>
                                <media:title type="plain"><![CDATA[A view of Singapore&amp;#039;s skyline at night]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/5kNNfzH6VpdtvEpgXuCH9f-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ We should celebrate accessibility tools, not hide them away ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/technology/digital-divide/368897/we-should-celebrate-accessibility-tools-not-hide-them-away</link>
                                                                            <description>
                            <![CDATA[ Whether in macOS, Apple Watch, Windows 11, or other platforms, there are swathes of great accessibility features available to everyone ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">w8WkpsLiFYVM93VoiRBp3R</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/TkPj2xjJPeFjULJCgguPjc-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Sat, 27 Aug 2022 07:00:06 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Augmented Reality]]></category>
                                                    <category><![CDATA[Technology]]></category>
                                                                                                                    <dc:creator><![CDATA[ Jon Honeyball ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/TkPj2xjJPeFjULJCgguPjc-1280-80.jpg">
                                                            <media:credit><![CDATA[null]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Close-up of somebody using the LIDAR tool on an iPhone]]></media:description>                                                            <media:text><![CDATA[Close-up of somebody using the LIDAR tool on an iPhone]]></media:text>
                                <media:title type="plain"><![CDATA[Close-up of somebody using the LIDAR tool on an iPhone]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/TkPj2xjJPeFjULJCgguPjc-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Seven steps to keeping metaverse meetings safe and secure ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/business-strategy/collaboration/368873/seven-steps-to-keeping-metaverse-meetings-safe-and-secure</link>
                                                                            <description>
                            <![CDATA[ There are practical measures you can take to keep virtual meetings productive, safe and ethical as your team embraces VR-powered spaces ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">jtLGuFUWwwZLfCr4gvF9Gj</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/RqXLgqZVd7TC7dgnGkczok-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Wed, 24 Aug 2022 08:37:58 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Augmented Reality]]></category>
                                                    <category><![CDATA[Technology]]></category>
                                                                                                                    <dc:creator><![CDATA[ Charles Radclyffe ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/RqXLgqZVd7TC7dgnGkczok-1280-80.jpg">
                                                            <media:credit><![CDATA[Shutterstock]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[A virtual avatar in an office, wearing a VR headset]]></media:description>                                                            <media:text><![CDATA[A virtual avatar in an office, wearing a VR headset]]></media:text>
                                <media:title type="plain"><![CDATA[A virtual avatar in an office, wearing a VR headset]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/RqXLgqZVd7TC7dgnGkczok-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ VIVE announces new VIVE Flow Business Edition ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/technology/augmented-reality-ar/368334/vive-announces-new-vive-flow-business-edition</link>
                                                                            <description>
                            <![CDATA[ Organisations can now get their hands on the VR headset to boost training, collaboration and working on the move ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">mqPiykse9oQBwJdrV199X2</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/A6CydnGYbMkP365rEpkWp5-1280-80.png" type="image/png" length="0"></enclosure>
                                                                        <pubDate>Wed, 22 Jun 2022 08:36:21 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Augmented Reality]]></category>
                                                    <category><![CDATA[Technology]]></category>
                                                                                                                    <dc:creator><![CDATA[ Daniel Todd ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/A6CydnGYbMkP365rEpkWp5-1280-80.png">
                                                            <media:credit><![CDATA[null]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[A render of the HTC Vive Flow VR headset]]></media:description>                                                            <media:text><![CDATA[A render of the HTC Vive Flow VR headset]]></media:text>
                                <media:title type="plain"><![CDATA[A render of the HTC Vive Flow VR headset]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/A6CydnGYbMkP365rEpkWp5-1280-80.png" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ What does the post-smartphone era have in store? ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/hardware/368315/what-does-the-post-smartphone-era-have-in-store</link>
                                                                            <description>
                            <![CDATA[ Now the smartphone is old hat, we should look forward to a new era of computing with mixed reality and wearables taking centre stage ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">uRyivAC6VoDcR5D4e1ct99</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/w8chGyAJkZ3bif4aiW99jZ-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Tue, 21 Jun 2022 07:00:07 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Augmented Reality]]></category>
                                                    <category><![CDATA[Technology]]></category>
                                                                                                                    <dc:creator><![CDATA[ Jon Honeyball ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/w8chGyAJkZ3bif4aiW99jZ-1280-80.jpg">
                                                            <media:credit><![CDATA[Shutterstock]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[A woman using a mixed reality device in a highly saturated background]]></media:description>                                                            <media:text><![CDATA[A woman using a mixed reality device in a highly saturated background]]></media:text>
                                <media:title type="plain"><![CDATA[A woman using a mixed reality device in a highly saturated background]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/w8chGyAJkZ3bif4aiW99jZ-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ The new-age technology saving the high street ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/technology/368277/the-new-age-technology-saving-the-high-street</link>
                                                                            <description>
                            <![CDATA[ Innovation has eroded the high street, but are our physical shops in terminal decline or ready for a technology-led revival? ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">eYZAVkUDFjMtwgBRqMAMZL</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/qKf3Nybjpwk4GJVvM4yt8n-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Tue, 14 Jun 2022 09:23:32 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Augmented Reality]]></category>
                                                    <category><![CDATA[Technology]]></category>
                                                                                                                    <dc:creator><![CDATA[ Sandra Vogel ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/qKf3Nybjpwk4GJVvM4yt8n-1280-80.jpg">
                                                            <media:credit><![CDATA[Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Concept image of a busy technology-powered high street]]></media:description>                                                            <media:text><![CDATA[Concept image of a busy technology-powered high street]]></media:text>
                                <media:title type="plain"><![CDATA[Concept image of a busy technology-powered high street]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/qKf3Nybjpwk4GJVvM4yt8n-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Zuckerberg teases Meta's Project Cambria VR headset ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/technology/augmented-reality-ar/367669/zuckerberg-demos-metas-project-cambria-vr-headset</link>
                                                                            <description>
                            <![CDATA[ The video features a pixelated hardware prototype and a brief insight into its mixed reality capabilities ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">gjvw9oTWGuBUX1oF8NMGnm</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/5BhMMfRYMMNzPAJhYRuhuC-1280-80.png" type="image/png" length="0"></enclosure>
                                                                        <pubDate>Fri, 13 May 2022 10:17:16 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Augmented Reality]]></category>
                                                    <category><![CDATA[Technology]]></category>
                                                                                                                    <dc:creator><![CDATA[ Bobby Hellard ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/5BhMMfRYMMNzPAJhYRuhuC-1280-80.png">
                                                            <media:credit><![CDATA[null]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Mark Zuckerberg wearing a blurred VR headset]]></media:description>                                                            <media:text><![CDATA[Mark Zuckerberg wearing a blurred VR headset]]></media:text>
                                <media:title type="plain"><![CDATA[Mark Zuckerberg wearing a blurred VR headset]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/5BhMMfRYMMNzPAJhYRuhuC-1280-80.png" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Facebook parent company Meta to open first physical store ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/technology/augmented-reality-ar/367490/facebook-parent-company-meta-to-open-first-physical-store</link>
                                                                            <description>
                            <![CDATA[ New Burlingame retail space to provide demo opportunities for Quest 2, Portal, and Ray-Ban Stories smart glasses ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">w7GGB8uK9QHd2Mdae6zpNq</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/7YmNroW5rE5SnssCTdfc7M-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Tue, 26 Apr 2022 09:16:55 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Augmented Reality]]></category>
                                                    <category><![CDATA[Technology]]></category>
                                                                                                                    <dc:creator><![CDATA[ Daniel Todd ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/7YmNroW5rE5SnssCTdfc7M-1280-80.jpg">
                                                            <media:credit><![CDATA[Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Meta Platforms signage outside the company&amp;#039;s headquarters in Menlo Park, California]]></media:description>                                                            <media:text><![CDATA[Meta Platforms signage outside the company&amp;#039;s headquarters in Menlo Park, California]]></media:text>
                                <media:title type="plain"><![CDATA[Meta Platforms signage outside the company&amp;#039;s headquarters in Menlo Park, California]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/7YmNroW5rE5SnssCTdfc7M-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Into the metaverse: Everything we learned from our virtual tour ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/business-strategy/collaboration/367376/into-the-metaverse-everything-we-learned</link>
                                                                            <description>
                            <![CDATA[ Constant distractions – and not much collaboration – make it hard to see the business use cases ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">fjBRDM2Y2kivHpbUkzoFzQ</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/ABHmSmKB5ZnkQYK8ofqHLZ-1280-80.png" type="image/png" length="0"></enclosure>
                                                                        <pubDate>Mon, 11 Apr 2022 08:26:41 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Augmented Reality]]></category>
                                                    <category><![CDATA[Technology]]></category>
                                                                                                                    <dc:creator><![CDATA[ Bobby Hellard ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/ABHmSmKB5ZnkQYK8ofqHLZ-1280-80.png">
                                                            <media:credit><![CDATA[Bobby Hellard/IT Pro]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[A virtual Bobby Hellard in the DXC metaverse]]></media:description>                                                            <media:text><![CDATA[A virtual Bobby Hellard in the DXC metaverse]]></media:text>
                                <media:title type="plain"><![CDATA[A virtual Bobby Hellard in the DXC metaverse]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/ABHmSmKB5ZnkQYK8ofqHLZ-1280-80.png" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Wi-Fi 7 and XR to set the agenda at MWC 2022 ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/infrastructure/network-internet/363674/wi-fi-7-and-xr-mwc-2022</link>
                                                                            <description>
                            <![CDATA[ The return of MWC makes for a welcome break from covering international events from the kitchen table ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">sEHF4tcQPWtomx21Q8GrsP</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/cYeGDpftk5GpgZ7niY8MNi-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Fri, 25 Feb 2022 09:39:50 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Augmented Reality]]></category>
                                                    <category><![CDATA[Technology]]></category>
                                                                                                                    <dc:creator><![CDATA[ Sabina Weston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/cYeGDpftk5GpgZ7niY8MNi-1280-80.jpg">
                                                            <media:credit><![CDATA[Shutterstock]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Crowds teeming through the conference hall at MWC]]></media:description>                                                            <media:text><![CDATA[Crowds teeming through the conference hall at MWC]]></media:text>
                                <media:title type="plain"><![CDATA[Crowds teeming through the conference hall at MWC]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/cYeGDpftk5GpgZ7niY8MNi-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ The metaverse is a waste of time, effort and processing power ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/business-strategy/collaboration/362032/metaverse-waste-of-time-effort-and-processing-power</link>
                                                                            <description>
                            <![CDATA[ If you look closely, this next big digital breakthrough is actually all around us ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">2xc7SzXYEXqvza1JefGK2Q</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/ZsUgq5gknnBpjzcjLG9c2n-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Fri, 21 Jan 2022 09:33:01 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Augmented Reality]]></category>
                                                    <category><![CDATA[Technology]]></category>
                                                                                                                    <dc:creator><![CDATA[ Adam Shepherd ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/ZsUgq5gknnBpjzcjLG9c2n-1280-80.jpg">
                                                            <media:credit><![CDATA[Shutterstock]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[A women using a VR headset to enter the metaverse ]]></media:description>                                                            <media:text><![CDATA[A women using a VR headset to enter the metaverse ]]></media:text>
                                <media:title type="plain"><![CDATA[A women using a VR headset to enter the metaverse ]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/ZsUgq5gknnBpjzcjLG9c2n-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Microsoft and Qualcomm to develop custom AR chips for the metaverse ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/technology/augmented-reality-ar/361906/microsoft-qualcomm-custom-ar-chips-metaverse</link>
                                                                            <description>
                            <![CDATA[ The two companies are looking to expand and accelerate the adoption of AR and Microsoft Mesh ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">q8acUaNjC5gaCvhhTTybpq</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/uoyvUoGG9YnVzWMNhaJq9A-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Wed, 05 Jan 2022 10:35:46 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Augmented Reality]]></category>
                                                    <category><![CDATA[Technology]]></category>
                                                                                                                    <dc:creator><![CDATA[ Zach Marzouk ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/uoyvUoGG9YnVzWMNhaJq9A-1280-80.jpg">
                                                            <media:credit><![CDATA[Shutterstock]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[A person looking at a digital representation of an engine]]></media:description>                                                            <media:text><![CDATA[A person looking at a digital representation of an engine]]></media:text>
                                <media:title type="plain"><![CDATA[A person looking at a digital representation of an engine]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/uoyvUoGG9YnVzWMNhaJq9A-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ The business of the metaverse ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/business-strategy/collaboration/361832/the-business-of-the-metaverse</link>
                                                                            <description>
                            <![CDATA[ As Facebook’s rebrand once again resurfaces the concept of the metaverse, is this a space all businesses should finally be paying attention to? ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">wGnsSKhjvAdtfUXcEsXxvG</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/rs7MrCbjeJ5rbk3D2DVVaT-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Mon, 20 Dec 2021 08:00:09 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Augmented Reality]]></category>
                                                    <category><![CDATA[Technology]]></category>
                                                                                                                    <dc:creator><![CDATA[ David Howell ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/rs7MrCbjeJ5rbk3D2DVVaT-1280-80.jpg">
                                                            <media:credit><![CDATA[Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[People crowded around a virtual space looking at the Earth ]]></media:description>                                                            <media:text><![CDATA[People crowded around a virtual space looking at the Earth ]]></media:text>
                                <media:title type="plain"><![CDATA[People crowded around a virtual space looking at the Earth ]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/rs7MrCbjeJ5rbk3D2DVVaT-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Apple's mixed reality headset could debut in 2022 ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/technology/augmented-reality-ar/361676/apple-mixed-reality-ar-headet-2022-launch-analyst</link>
                                                                            <description>
                            <![CDATA[ Analyst expects a high-end device that supports both augmented and virtual reality ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">9w2h5NjTVeGNpDWuYnwE2Q</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/ZsUgq5gknnBpjzcjLG9c2n-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Mon, 29 Nov 2021 09:32:11 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Augmented Reality]]></category>
                                                    <category><![CDATA[Technology]]></category>
                                                                                                                    <dc:creator><![CDATA[ Danny Bradbury ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/ZsUgq5gknnBpjzcjLG9c2n-1280-80.jpg">
                                                            <media:credit><![CDATA[Shutterstock]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[A women using a VR headset to enter the metaverse ]]></media:description>                                                            <media:text><![CDATA[A women using a VR headset to enter the metaverse ]]></media:text>
                                <media:title type="plain"><![CDATA[A women using a VR headset to enter the metaverse ]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/ZsUgq5gknnBpjzcjLG9c2n-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Nike to take customers into the metaverse with 'NIKELAND'  ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/cloud/virtualisation/361597/nike-to-take-customers-into-the-metaverse-with-nikeland</link>
                                                                            <description>
                            <![CDATA[ Sneaker giant's virtual world has been built on the Roblox platform ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">oEeWqAoQ73QwJsfM94E8DA</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/R5HrfjxMbZPfMMLerYhoQe-1280-80.png" type="image/png" length="0"></enclosure>
                                                                        <pubDate>Fri, 19 Nov 2021 09:56:39 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Augmented Reality]]></category>
                                                    <category><![CDATA[Technology]]></category>
                                                                                                                    <dc:creator><![CDATA[ Bobby Hellard ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/R5HrfjxMbZPfMMLerYhoQe-1280-80.png">
                                                            <media:credit><![CDATA[Nike]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Nike&amp;#039;s virtual world, NIKELAND]]></media:description>                                                            <media:text><![CDATA[Nike&amp;#039;s virtual world, NIKELAND]]></media:text>
                                <media:title type="plain"><![CDATA[Nike&amp;#039;s virtual world, NIKELAND]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/R5HrfjxMbZPfMMLerYhoQe-1280-80.png" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Immersive tech can be more than just a gimmick ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/technology/augmented-reality-ar/361197/immersive-tech-can-be-more-than-just-a-gimmick</link>
                                                                            <description>
                            <![CDATA[ Technologies like AR and VR are falling in price and expanding in potential applications, but are business leaders any more tempted? ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">wbxArwzPx5tYDNb7CcuYE6</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/Wu3aqwpHQVBXXCz3SiYYZS-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Thu, 28 Oct 2021 07:00:23 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Augmented Reality]]></category>
                                                    <category><![CDATA[Technology]]></category>
                                                                                                                    <dc:creator><![CDATA[ David Howell ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/Wu3aqwpHQVBXXCz3SiYYZS-1280-80.jpg">
                                                            <media:credit><![CDATA[Shutterstock]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[A woman using a VR headset]]></media:description>                                                            <media:text><![CDATA[A woman using a VR headset]]></media:text>
                                <media:title type="plain"><![CDATA[A woman using a VR headset]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/Wu3aqwpHQVBXXCz3SiYYZS-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Cisco launches Webex Hologram for AR meetings ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/technology/augmented-reality-ar/361372/cisco-unveils-hologram-for-hybrid-work</link>
                                                                            <description>
                            <![CDATA[ The platform promises to deliver photorealistic and real-time holograms to hybrid workers ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">nKRhJgPY6uMs1Tt2fxjLHJ</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/eFyg5fEx2c9FbnmtVws98A-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Wed, 27 Oct 2021 11:17:22 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Augmented Reality]]></category>
                                                    <category><![CDATA[Technology]]></category>
                                                                                                                    <dc:creator><![CDATA[ Sabina Weston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/eFyg5fEx2c9FbnmtVws98A-1280-80.jpg">
                                                            <media:credit><![CDATA[Cisco]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[A person with an AR headset viewing a hologram presentation]]></media:description>                                                            <media:text><![CDATA[A person with an AR headset viewing a hologram presentation]]></media:text>
                                <media:title type="plain"><![CDATA[A person with an AR headset viewing a hologram presentation]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/eFyg5fEx2c9FbnmtVws98A-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Irish DPC threatens probe over Facebook’s Ray-Ban smart glasses ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/security/privacy/360936/irish-dpc-facebook-smart-glasses-privacy-concerns</link>
                                                                            <description>
                            <![CDATA[ The Irish data regulator is concerned about the potential for users to engage in covert filming ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">sjw1LXbJk1cSJaLjXrLjoc</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/pRnxQrkygdM2CcNU9yedeG-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Mon, 20 Sep 2021 11:00:30 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Augmented Reality]]></category>
                                                    <category><![CDATA[Technology]]></category>
                                                                                                                    <dc:creator><![CDATA[ Keumars Afifi-Sabet ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/pRnxQrkygdM2CcNU9yedeG-1280-80.jpg">
                                                            <media:credit><![CDATA[Facebook / Ray-Ban]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Promotional image of Facebook Ray-Ban Stories smart glasses]]></media:description>                                                            <media:text><![CDATA[Promotional image of Facebook Ray-Ban Stories smart glasses]]></media:text>
                                <media:title type="plain"><![CDATA[Promotional image of Facebook Ray-Ban Stories smart glasses]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/pRnxQrkygdM2CcNU9yedeG-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ CLEVR’s new AR solution simplifies field service management  ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/technology/augmented-reality-ar/360820/clevrs-new-ar-solution-simplifies-field-service-management</link>
                                                                            <description>
                            <![CDATA[ FSM by CLEVR will also help businesses lower their carbon footprint ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">aUhUTdM9frjQ3ZoeKpwfow</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/pWuA6REfV2UKRnKWoes7-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Wed, 08 Sep 2021 14:15:54 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Augmented Reality]]></category>
                                                    <category><![CDATA[Technology]]></category>
                                                                                                                    <dc:creator><![CDATA[ Praharsha Anand ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/pWuA6REfV2UKRnKWoes7-1280-80.jpg">
                                                            <media:credit><![CDATA[Shutterstock]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Man wearing VR goggles and interacting with AR]]></media:description>                                                            <media:text><![CDATA[Man wearing VR goggles and interacting with AR]]></media:text>
                                <media:title type="plain"><![CDATA[Man wearing VR goggles and interacting with AR]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/pWuA6REfV2UKRnKWoes7-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Augmented reality’s making a comeback – but did it ever actually leave? ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/technology/augmented-reality-ar/360790/augmented-realitys-making-a-comeback</link>
                                                                            <description>
                            <![CDATA[ With new consumer AR products on the horizon, the hype around this technology is building again. But in the enterprise sector, it's already found its niches ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">7mqBhmEdarH4wGGJ4hpiDu</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/jw3Zinygk8N8aaxrTnXMDQ-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Tue, 07 Sep 2021 07:44:38 +0000</pubDate>                                                                                                                                <updated>Tue, 07 Sep 2021 08:17:00 +0000</updated>
                                                                                                                                            <category><![CDATA[Augmented Reality]]></category>
                                                    <category><![CDATA[Technology]]></category>
                                                                                                                    <dc:creator><![CDATA[ Keri Allan ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/jw3Zinygk8N8aaxrTnXMDQ-1280-80.jpg">
                                                            <media:credit><![CDATA[null]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Man using augmented reality to look at machinery]]></media:description>                                                            <media:text><![CDATA[Man using augmented reality to look at machinery]]></media:text>
                                <media:title type="plain"><![CDATA[Man using augmented reality to look at machinery]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/jw3Zinygk8N8aaxrTnXMDQ-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Nextech AR secures early access to Google’s 3D AR Search Program ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/technology/augmented-reality-ar/360681/nextech-ar-secures-early-access-to-googles-3d-ar-search</link>
                                                                            <description>
                            <![CDATA[ The program is exclusive to Nextech’s Threedy.ai subscribers ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">ns7c87U8mzayT1WbrBgn5z</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/Jf2XLbkZATm74zapVVNAgK-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Tue, 24 Aug 2021 16:20:47 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Augmented Reality]]></category>
                                                    <category><![CDATA[Technology]]></category>
                                                                                                                    <dc:creator><![CDATA[ Praharsha Anand ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/Jf2XLbkZATm74zapVVNAgK-1280-80.jpg">
                                                            <media:credit><![CDATA[Shutterstock]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Google search page on a laptop screen]]></media:description>                                                            <media:text><![CDATA[Google search page on a laptop screen]]></media:text>
                                <media:title type="plain"><![CDATA[Google search page on a laptop screen]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/Jf2XLbkZATm74zapVVNAgK-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ NeuPath and Cynergi will bring VR therapy to chronic pain management  ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/technology/augmented-reality-ar/360671/neupath-and-cynergi-will-bring-vr-therapy-to-chronic-pain</link>
                                                                            <description>
                            <![CDATA[ NeuPath will integrate Cynergi’s VR program with its remote pain management platform ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">ihJiGJdV2WbFYdWYoSGXuw</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/YYiysmhFrgYgKRWk6JpNYh-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Mon, 23 Aug 2021 17:27:27 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Augmented Reality]]></category>
                                                    <category><![CDATA[Technology]]></category>
                                                                                                                    <dc:creator><![CDATA[ Praharsha Anand ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/YYiysmhFrgYgKRWk6JpNYh-1280-80.jpg">
                                                            <media:credit><![CDATA[Shutterstock]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Drawn person with VR glasses on ]]></media:description>                                                            <media:text><![CDATA[Drawn person with VR glasses on ]]></media:text>
                                <media:title type="plain"><![CDATA[Drawn person with VR glasses on ]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/YYiysmhFrgYgKRWk6JpNYh-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Nextech AR to acquire spatial computing firm ARWAY  ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/business-strategy/acquisition/360535/nextech-ar-to-acquire-spatial-computing-firm-arway</link>
                                                                            <description>
                            <![CDATA[ The acquisition will help Nextech position itself as a metaverse company ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">vwgHkRCMdJ5AK4tFzK6NQ1</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/uoyvUoGG9YnVzWMNhaJq9A-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Tue, 10 Aug 2021 14:41:30 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Augmented Reality]]></category>
                                                    <category><![CDATA[Technology]]></category>
                                                                                                                    <dc:creator><![CDATA[ Praharsha Anand ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/uoyvUoGG9YnVzWMNhaJq9A-1280-80.jpg">
                                                            <media:credit><![CDATA[Shutterstock]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[A person looking at a digital representation of an engine]]></media:description>                                                            <media:text><![CDATA[A person looking at a digital representation of an engine]]></media:text>
                                <media:title type="plain"><![CDATA[A person looking at a digital representation of an engine]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/uoyvUoGG9YnVzWMNhaJq9A-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Patent shows Apple is working on improving iPhone’s AR capabilities ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/technology/augmented-reality-ar/359964/patent-shows-apple-is-working-on-improving-iphones-ar</link>
                                                                            <description>
                            <![CDATA[ The move aligns with the company's recent AR startup acquisitions ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">rqqbWf9aARxBPADcZeTCHT</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/jw3Zinygk8N8aaxrTnXMDQ-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Tue, 22 Jun 2021 18:18:30 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Augmented Reality]]></category>
                                                    <category><![CDATA[Technology]]></category>
                                                                                                                    <dc:creator><![CDATA[ Mike Brassfield ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/jw3Zinygk8N8aaxrTnXMDQ-1280-80.jpg">
                                                            <media:credit><![CDATA[null]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Man using augmented reality to look at machinery]]></media:description>                                                            <media:text><![CDATA[Man using augmented reality to look at machinery]]></media:text>
                                <media:title type="plain"><![CDATA[Man using augmented reality to look at machinery]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/jw3Zinygk8N8aaxrTnXMDQ-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Nextech AR and Microsoft aim to bring augmented reality to university classrooms ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/mobile/remote-access/359762/nextech-ar-and-microsoft-aim-to-bring-augmented-reality-to-university</link>
                                                                            <description>
                            <![CDATA[ Virtual platform lets students pinch, zoom, and rotate course equipment to make learning more immersive ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">b7gKRdXr3ohHbhsDt1XrRX</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/KFd8ggoqr4aJBCdg53vfT6-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Thu, 03 Jun 2021 15:24:01 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Augmented Reality]]></category>
                                                    <category><![CDATA[Technology]]></category>
                                                                                                                    <dc:creator><![CDATA[ Praharsha Anand ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/KFd8ggoqr4aJBCdg53vfT6-1280-80.jpg">
                                                            <media:credit><![CDATA[null]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Microsoft Azure and Nextech AR logos on a white background]]></media:description>                                                            <media:text><![CDATA[Microsoft Azure and Nextech AR logos on a white background]]></media:text>
                                <media:title type="plain"><![CDATA[Microsoft Azure and Nextech AR logos on a white background]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/KFd8ggoqr4aJBCdg53vfT6-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Acer's ConceptD laptops feature glasses-free 3D technology ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/hardware/laptops/359709/acers-conceptd-laptops-feature-glasses-free-3d-technology</link>
                                                                            <description>
                            <![CDATA[ SpatialLabs tracks head and eye positions to create content that "floats" in front of the display ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">oS3GAbZJvcMhJBVPU7zb9h</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/T9G3fVtUrx4EyUyDujfFaN-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Fri, 28 May 2021 09:40:22 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Augmented Reality]]></category>
                                                    <category><![CDATA[Technology]]></category>
                                                                                                                    <dc:creator><![CDATA[ Bobby Hellard ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/T9G3fVtUrx4EyUyDujfFaN-1280-80.jpg">
                                                            <media:credit><![CDATA[null]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[A man using the SpatialLabs 3D program on an Acer Concept D]]></media:description>                                                            <media:text><![CDATA[A man using the SpatialLabs 3D program on an Acer Concept D]]></media:text>
                                <media:title type="plain"><![CDATA[A man using the SpatialLabs 3D program on an Acer Concept D]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/T9G3fVtUrx4EyUyDujfFaN-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ NHS to digitise coronavirus testing with new Scandit deal ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/business-strategy/digital-transformation/359150/nhs-to-digitise-covid-tests-with-new-scandit-deal</link>
                                                                            <description>
                            <![CDATA[ The announcement of the deal comes days after UK gov pitch for twice-weekly rapid testing ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">hsuVQpwSRtudksQdbkaCNg</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/VZ8tMFgqoxJTh9xQWhuzCL-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Thu, 08 Apr 2021 12:19:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Augmented Reality]]></category>
                                                    <category><![CDATA[Technology]]></category>
                                                                                                                    <dc:creator><![CDATA[ Sabina Weston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/VZ8tMFgqoxJTh9xQWhuzCL-1280-80.jpg">
                                                            <media:credit><![CDATA[Shutterstock]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Box containing NHS Covid-19 home PCR self-test kit]]></media:description>                                                            <media:text><![CDATA[Box containing NHS Covid-19 home PCR self-test kit]]></media:text>
                                <media:title type="plain"><![CDATA[Box containing NHS Covid-19 home PCR self-test kit]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/VZ8tMFgqoxJTh9xQWhuzCL-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Facebook reveals wrist-based hardware for augmented reality ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/technology/augmented-reality-ar/358960/facebook-reveals-wrist-based-hardware-for-augmented-reality</link>
                                                                            <description>
                            <![CDATA[ The social network is working on a wearable prototype that uses haptic technology ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">gQXSePzG549S79BEgd2S9j</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/zPMjBktM6Vzhz3mUvMBhSZ-1280-80.png" type="image/png" length="0"></enclosure>
                                                                        <pubDate>Fri, 19 Mar 2021 12:45:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Augmented Reality]]></category>
                                                    <category><![CDATA[Technology]]></category>
                                                                                                                    <dc:creator><![CDATA[ Bobby Hellard ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/zPMjBktM6Vzhz3mUvMBhSZ-1280-80.png">
                                                            <media:credit><![CDATA[null]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[A woman using Facebook&amp;#039;s wrist controls for augmented reality ]]></media:description>                                                            <media:text><![CDATA[A woman using Facebook&amp;#039;s wrist controls for augmented reality ]]></media:text>
                                <media:title type="plain"><![CDATA[A woman using Facebook&amp;#039;s wrist controls for augmented reality ]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/zPMjBktM6Vzhz3mUvMBhSZ-1280-80.png" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Apple hardware chief steps down to focus on mysterious project ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/hardware/358431/apple-appoints-new-hardware-engineering-exec</link>
                                                                            <description>
                            <![CDATA[ Dan Riccio could be shifting roles to head up Apple's rumoured AR headset or automotive projects ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">cKdYNp5Uja5H1EwgQYabNj</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/e7abNHtoh8cmDzH5qamrpU-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Tue, 26 Jan 2021 12:36:34 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Augmented Reality]]></category>
                                                    <category><![CDATA[Technology]]></category>
                                                                                                                    <dc:creator><![CDATA[ Sabina Weston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/e7abNHtoh8cmDzH5qamrpU-1280-80.jpg">
                                                            <media:credit><![CDATA[Apple]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Dan Riccio standing with building in background]]></media:description>                                                            <media:text><![CDATA[Dan Riccio standing with building in background]]></media:text>
                                <media:title type="plain"><![CDATA[Dan Riccio standing with building in background]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/e7abNHtoh8cmDzH5qamrpU-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Lenovo unveils ThinkPad X12 Detachable and AR smart glasses ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/hardware/358274/ces-2021-lenovo-thinkpad-x12-detachable-ar-glasses</link>
                                                                            <description>
                            <![CDATA[ The PC maker showcases ThinkReality smart glasses and a slew of new laptops on the first day of CES 2021 ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">j1GG3oXSUwSttSHwT719Hw</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/rosfPhuPtHj38QD2Pap6RU-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Mon, 11 Jan 2021 10:34:37 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Augmented Reality]]></category>
                                                    <category><![CDATA[Technology]]></category>
                                                                                                                    <dc:creator><![CDATA[ Bobby Hellard ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/rosfPhuPtHj38QD2Pap6RU-1280-80.jpg">
                                                            <media:credit><![CDATA[null]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[ThinkReality smart glasses]]></media:description>                                                            <media:text><![CDATA[ThinkReality smart glasses]]></media:text>
                                <media:title type="plain"><![CDATA[ThinkReality smart glasses]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/rosfPhuPtHj38QD2Pap6RU-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Why AR, not VR, is the next big thing in business ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/technology/augmented-reality-ar/357592/why-ar-not-vr-is-the-next-big-thing-in-business</link>
                                                                            <description>
                            <![CDATA[ It may be in its infancy, but augmented reality is already more transformative than virtual reality ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">twMJc53XTb6bzF87AHzEbT</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/uoyvUoGG9YnVzWMNhaJq9A-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Sat, 31 Oct 2020 06:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Augmented Reality]]></category>
                                                    <category><![CDATA[Technology]]></category>
                                                                                                                    <dc:creator><![CDATA[ Carly Page ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/uoyvUoGG9YnVzWMNhaJq9A-1280-80.jpg">
                                                            <media:credit><![CDATA[Shutterstock]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[A person looking at a digital representation of an engine]]></media:description>                                                            <media:text><![CDATA[A person looking at a digital representation of an engine]]></media:text>
                                <media:title type="plain"><![CDATA[A person looking at a digital representation of an engine]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/uoyvUoGG9YnVzWMNhaJq9A-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ IT Pro 20/20: The future of augmentation ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/technology/augmented-reality-ar/357294/it-pro-2020-augmenting-the-future</link>
                                                                            <description>
                            <![CDATA[ The ninth issue of IT Pro 20/20 looks at our changing relationship with augmentation technology ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">ar1gmysiReek8Sp1wQPwt3</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/H6HJdq6HoneniLZWYxSbUK-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Wed, 30 Sep 2020 14:24:51 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Augmented Reality]]></category>
                                                    <category><![CDATA[Technology]]></category>
                                                                                                                    <dc:creator><![CDATA[ Dale Walker ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/H6HJdq6HoneniLZWYxSbUK-1280-80.jpg">
                                                            <media:credit><![CDATA[null]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Abstract image of the back of a woman&amp;#039;s neck fitted with a QR code]]></media:description>                                                            <media:text><![CDATA[Abstract image of the back of a woman&amp;#039;s neck fitted with a QR code]]></media:text>
                                <media:title type="plain"><![CDATA[Abstract image of the back of a woman&amp;#039;s neck fitted with a QR code]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/H6HJdq6HoneniLZWYxSbUK-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Bose shuts down its augmented reality program ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/technology/augmented-reality-ar/356113/bose-shuts-down-its-augmented-reality-program</link>
                                                                            <description>
                            <![CDATA[ Company cites a lack of demand for Frames smart glasses ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">wLiaEHPcxcYLpLXLR5GqS9</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/4CiBMEPMejTqKAQfEFLBZi-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Wed, 17 Jun 2020 14:38:14 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Augmented Reality]]></category>
                                                    <category><![CDATA[Technology]]></category>
                                                                                                                    <dc:creator><![CDATA[ David Gargaro ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/4CiBMEPMejTqKAQfEFLBZi-1280-80.jpg">
                                                            <media:credit><![CDATA[null]]></media:credit>
                                                                                                                                                                                                                                                                                                                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/4CiBMEPMejTqKAQfEFLBZi-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Scandit raises $80 million in Series C funding ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/technology/augmented-reality-ar/355794/scandit-raises-80m-in-series-c-funding</link>
                                                                            <description>
                            <![CDATA[ The latest funding round will help accelerate Scandit’s global expansion ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">tB2S6JKyqx2N33Pf4G1ALZ</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/KCW5gVa7537yzkDC6xQZu-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Tue, 26 May 2020 19:36:35 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Augmented Reality]]></category>
                                                    <category><![CDATA[Technology]]></category>
                                                                                                                    <dc:creator><![CDATA[ Sarah Brennan ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/KCW5gVa7537yzkDC6xQZu-1280-80.jpg">
                                                            <media:credit><![CDATA[null]]></media:credit>
                                                                                                                                                                                                                                                                                                                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/KCW5gVa7537yzkDC6xQZu-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Microsoft poaches ex-Apple exec to lead mixed reality hardware division ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/technology/355248/microsoft-poaches-ex-apple-exec-to-lead-mixed-reality-hardware-division</link>
                                                                            <description>
                            <![CDATA[ Ruben Caballero spent 14 years with Apple and will now work on Microsoft's HoloLens and AI projects ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">6FjCcFAW5ALeFEdivestz8</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/E7XY7pa3qxj4tAizVLxMzn-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Tue, 07 Apr 2020 10:50:16 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Augmented Reality]]></category>
                                                    <category><![CDATA[Technology]]></category>
                                                                                                                    <dc:creator><![CDATA[ Keumars Afifi-Sabet ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/E7XY7pa3qxj4tAizVLxMzn-1280-80.jpg">
                                                            <media:credit><![CDATA[null]]></media:credit>
                                                                                                                                                                                                                                                                                                                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/E7XY7pa3qxj4tAizVLxMzn-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Mixed Reality: How to augment your IT ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/technology/augmented-reality-ar/355074/mixed-reality-how-to-augment-your-it</link>
                                                                            <description>
                            <![CDATA[ Augmented reality has been rapidly maturing. How will this technology transform businesses? ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">6CfL2YnXoQBPyDgcKcWUC5</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/jw3Zinygk8N8aaxrTnXMDQ-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Tue, 24 Mar 2020 06:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Augmented Reality]]></category>
                                                    <category><![CDATA[Technology]]></category>
                                                                                                                    <dc:creator><![CDATA[ David Howell ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/jw3Zinygk8N8aaxrTnXMDQ-1280-80.jpg">
                                                            <media:credit><![CDATA[null]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Man using augmented reality to look at machinery]]></media:description>                                                            <media:text><![CDATA[Man using augmented reality to look at machinery]]></media:text>
                                <media:title type="plain"><![CDATA[Man using augmented reality to look at machinery]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/jw3Zinygk8N8aaxrTnXMDQ-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Google Glass now being sold directly through resellers ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/technology/augmented-reality-ar/354708/google-glass-now-being-sold-directly-through-resellers</link>
                                                                            <description>
                            <![CDATA[ The Glass Enterprise Edition 2 can be purchased from $999, but there are still no plans to distribute in the UK ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">oFc9LzYDMv98NWZSyavL9U</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/QXiXdvsFUcBjfsuThg4fSP-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Wed, 05 Feb 2020 12:01:44 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Augmented Reality]]></category>
                                                    <category><![CDATA[Technology]]></category>
                                                                                                                    <dc:creator><![CDATA[ Keumars Afifi-Sabet ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/QXiXdvsFUcBjfsuThg4fSP-1280-80.jpg">
                                                            <media:credit><![CDATA[Shutterstock]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[A close-up of the Google Glass headset]]></media:description>                                                            <media:text><![CDATA[A close-up of the Google Glass headset]]></media:text>
                                <media:title type="plain"><![CDATA[A close-up of the Google Glass headset]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/QXiXdvsFUcBjfsuThg4fSP-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Microsoft patents next-gen cooling tech for foldables and HoloLens ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/technology/augmented-reality-ar/354235/microsoft-patents-next-gen-cooling-tech-for-foldables-and</link>
                                                                            <description>
                            <![CDATA[ Several new designs outline systems in which heat feeds through vapour chambers embedded into displays ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">priGLEQTofyPmigDEj4EA7</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/ZHUTv4NgwcwiwdMWXBRhLB-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Fri, 29 Nov 2019 12:16:51 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Augmented Reality]]></category>
                                                    <category><![CDATA[Technology]]></category>
                                                                                                                    <dc:creator><![CDATA[ Keumars Afifi-Sabet ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/ZHUTv4NgwcwiwdMWXBRhLB-1280-80.jpg">
                                                            <media:credit><![CDATA[null]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[The patent design for a cooling system in future Surface devices]]></media:description>                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/ZHUTv4NgwcwiwdMWXBRhLB-1280-80.jpg" />
                                                                                        </item>
            </channel>
</rss>