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                    <title><![CDATA[ Latest from ITPro in Digital-marketing ]]></title>
                <link>https://www.itpro.com/tag/digital-marketing</link>
        <description><![CDATA[ All the latest digital-marketing content from the ITPro team ]]></description>
                                    <lastBuildDate>Mon, 31 Mar 2025 11:10:06 +0000</lastBuildDate>
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                                                            <title><![CDATA[ Marketing talent brain drain could stunt channel partner success ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/business/marketing-and-comms/marketing-talent-brain-drain-could-stunt-channel-partner-success</link>
                                                                            <description>
                            <![CDATA[ Valuable partner marketing skills are at risk of being lost as the structure of channel marketing teams continues to shift, according to new research. ]]>
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                                                                        <pubDate>Mon, 31 Mar 2025 11:10:06 +0000</pubDate>                                                                                                                                <updated>Mon, 31 Mar 2025 11:40:39 +0000</updated>
                                                                                                                                            <category><![CDATA[Marketing and Comms]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ itpro@futurenet.com (Daniel Todd) ]]></author>                    <dc:creator><![CDATA[ Daniel Todd ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/txpSZdSpr4djRsGDudAeoN-1280-80.jpg">
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                                                            <title><![CDATA[ Schneider Electric unveils its first e-commerce partner program ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/business/business-strategy/schneider-electric-unveils-its-first-e-commerce-partner-program</link>
                                                                            <description>
                            <![CDATA[ Partners will be assigned a dedicated Schneider expert to aid strategy development ]]>
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                                                                        <pubDate>Thu, 13 Apr 2023 10:28:18 +0000</pubDate>                                                                                                                                <updated>Thu, 24 Apr 2025 18:10:57 +0000</updated>
                                                                                                                                            <category><![CDATA[Business Strategy]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ itpro@futurenet.com (Daniel Todd) ]]></author>                    <dc:creator><![CDATA[ Daniel Todd ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/KdTYDXMh5Toyw3PfUNitaj-1280-80.jpg">
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                                                            <title><![CDATA[ How digital marketing will evolve beyond social media ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/marketing-comms/digital-marketing/369883/how-digital-marketing-will-evolve-after-social-media</link>
                                                                            <description>
                            <![CDATA[ Twitter's ongoing destabilisation proves businesses can't rely on social media for digital marketing forever ]]>
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                                                                        <pubDate>Wed, 18 Jan 2023 09:13:41 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Marketing and Comms]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Elliot Mulley-Goodbarne ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/paLGm9D7WbPv2LfXxsHjeD-1280-80.jpg">
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                                                            <title><![CDATA[ Twilio tackles 'crucial' customer retention with trio of platform upgrades ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/marketing-comms/customer-experience-cx/369448/twilio-tackles-customer-retention-with-platform-upgrades</link>
                                                                            <description>
                            <![CDATA[ The company believes that retaining customers and maximising LTV is crucial in weathering the current macroeconomic headwinds ]]>
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                                                                        <pubDate>Thu, 03 Nov 2022 10:13:01 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Marketing and Comms]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Connor Jones ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/q3sBhtAasZinNRYQGj8aVU-1280-80.jpg">
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                                                            <title><![CDATA[ The cookie phase-out might precede an AdTech apocalypse ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/marketing-comms/digital-marketing/367745/third-party-cookie-phase-out-adtech-apocalypse</link>
                                                                            <description>
                            <![CDATA[ With the industry phasing out third-party cookies, what does this mean for businesses reliant on them to track and improve their campaigns? ]]>
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                                                                        <pubDate>Fri, 20 May 2022 07:00:07 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[GDPR]]></category>
                                                    <category><![CDATA[Security]]></category>
                                                    <category><![CDATA[Data Protection]]></category>
                                                                                                                    <dc:creator><![CDATA[ David Howell ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/Yba8iGL9AZQMiyEFkeecrR-1280-80.jpg">
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                                                            <title><![CDATA[ Activation playbook: Deliver data that powers impactful, game-changing campaigns ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/business-operations/marketing-comms/367390/activation-playbook-deliver-data-that-powers-impactful</link>
                                                                            <description>
                            <![CDATA[ Bringing together data and technology to drive better business outcomes ]]>
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                                                                        <pubDate>Mon, 11 Apr 2022 15:22:42 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Marketing and Comms]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ itpro@futurenet.com (ITPro) ]]></author>                    <dc:creator><![CDATA[ ITPro ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/NDtqdYGnQNAA2QQaemxQsK-1280-80.png">
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                                                            <title><![CDATA[ The digital marketer’s guide to contextual insights and trends ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/business-operations/marketing-comms/367389/the-digital-marketers-guide-to-contextual-insights-and</link>
                                                                            <description>
                            <![CDATA[ How to use contextual intelligence to uncover new insights and inform strategies ]]>
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                                                                        <pubDate>Mon, 11 Apr 2022 15:12:41 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Marketing and Comms]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ itpro@futurenet.com (ITPro) ]]></author>                    <dc:creator><![CDATA[ ITPro ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/MhiHSWux9DDqgWAPpCAVP-1280-80.png">
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                                                            <title><![CDATA[ ICO publishes new data protection standards for the adtech industry  ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/policy-legislation/data-protection/361656/ico-publishes-new-data-protection-standards-for-the</link>
                                                                            <description>
                            <![CDATA[ The new rules apply to new online advertising strategies which must place protections for users at the forefront ]]>
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                                                                        <pubDate>Thu, 25 Nov 2021 11:39:27 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Data Protection]]></category>
                                                    <category><![CDATA[Security]]></category>
                                                                                                                    <dc:creator><![CDATA[ Connor Jones ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/dp3vwfsfpSJLQJES7D7iXe-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[&amp;quot;Privacy&amp;quot; written atop a circuit board]]></media:description>                                                            <media:text><![CDATA[&amp;quot;Privacy&amp;quot; written atop a circuit board]]></media:text>
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                                                            <title><![CDATA[ Twitter sells mobile ad unit for triple its original value ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/business-strategy/acquisition/361147/twitter-sells-mobile-ad-mopub-applovin</link>
                                                                            <description>
                            <![CDATA[ The sale will allow the tech giant to focus on its plans of doubling its revenue in 2023 to $7.5 billion ]]>
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                                                                        <pubDate>Thu, 07 Oct 2021 11:03:32 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Acquisition]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Sabina Weston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/xx8oMtL9LqoTv5Tq8jpSeZ-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[Mobile phone with website of US mobile technology company AppLovin Corp. on screen with logo]]></media:description>                                                            <media:text><![CDATA[Mobile phone with website of US mobile technology company AppLovin Corp. on screen with logo]]></media:text>
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                                                            <title><![CDATA[ Signs it’s time to upgrade your CMS ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/marketing-comms/content-management-system-cms/360658/signs-its-time-to-upgrade-your-cms</link>
                                                                            <description>
                            <![CDATA[ How to upgrade a CMS for growing businesses ]]>
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                                                                        <pubDate>Mon, 23 Aug 2021 10:28:41 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Digital Transformation]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ itpro@futurenet.com (ITPro) ]]></author>                    <dc:creator><![CDATA[ ITPro ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/KzKP4wFVdDZCCAKueBDtTZ-1280-80.png">
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                                                            <title><![CDATA[ Becoming an experience-based business ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/marketing-comms/customer-experience-cx/360653/becoming-an-experience-based-business</link>
                                                                            <description>
                            <![CDATA[ Your blueprint for a strong digital foundation ]]>
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                                                                        <pubDate>Mon, 23 Aug 2021 09:51:45 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Marketing and Comms]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ itpro@futurenet.com (ITPro) ]]></author>                    <dc:creator><![CDATA[ ITPro ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/deJLctfhUjmvBRvds5Ta54-1280-80.png">
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                                                            <title><![CDATA[ Over two-thirds of B2B sellers plan to adopt self-service tools ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/marketing-comms/e-commerce/360194/over-two-thirds-of-b2b-sellers-plan-to-adopt-self-service-tools</link>
                                                                            <description>
                            <![CDATA[ How B2B e-commerce has grown rapidly during the pandemic and how sellers are adapting to digital processes ]]>
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                                                                        <pubDate>Tue, 13 Jul 2021 08:35:25 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Digital Transformation]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Gabriella Buckner ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/JrzHhBhiP5mNbiJWM3oYuS-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[&amp;#039;E-commerce&amp;#039; surrounded by symbols like shopping cart, clock, envelope on an orange background ]]></media:description>                                                            <media:text><![CDATA[&amp;#039;E-commerce&amp;#039; surrounded by symbols like shopping cart, clock, envelope on an orange background ]]></media:text>
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                                                            <title><![CDATA[ B2B under quarantine ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/marketing-comms/e-commerce/360123/b2b-under-quarantine</link>
                                                                            <description>
                            <![CDATA[ Key B2C e-commerce features B2B need to adopt to survive ]]>
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                                                                        <pubDate>Tue, 06 Jul 2021 10:22:08 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business Strategy]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ itpro@futurenet.com (ITPro) ]]></author>                    <dc:creator><![CDATA[ ITPro ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/gzZoC8EnuRkEv3fNYw7foN-1280-80.png">
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                                                                                                                                                                                                                                    <media:description><![CDATA[Laptop screen with people on a video call - whitepaper from Adobe]]></media:description>                                                            <media:text><![CDATA[Laptop screen with people on a video call - whitepaper from Adobe]]></media:text>
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                                                            <title><![CDATA[ Must-haves for your next e-commerce platform ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/marketing-comms/e-commerce/360121/must-haves-for-your-next-e-commerce-platform</link>
                                                                            <description>
                            <![CDATA[ Five capabilities needed to win in tomorrow’s digital marketplace ]]>
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                                                                        <pubDate>Tue, 06 Jul 2021 10:13:56 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business Strategy]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ itpro@futurenet.com (ITPro) ]]></author>                    <dc:creator><![CDATA[ ITPro ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/njKbTKJRRmVhP7ZBRZTNjB-1280-80.png">
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                                                                                                                                                                                                                                    <media:description><![CDATA[Man on a laptop in a colourful bubble - whitepaper from Adobe]]></media:description>                                                            <media:text><![CDATA[Man on a laptop in a colourful bubble - whitepaper from Adobe]]></media:text>
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                                                            <title><![CDATA[ Top obstacles and business strategies for digital sellers ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/business-strategy/business-transformation/360119/top-obstacles-and-business-strategies-for-digital</link>
                                                                            <description>
                            <![CDATA[ This survey reveals both challenges and emerging opportunities in 2021 ]]>
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                                                                        <pubDate>Tue, 06 Jul 2021 10:02:13 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Marketing and Comms]]></category>
                                                                                                <author><![CDATA[ itpro@futurenet.com (ITPro) ]]></author>                    <dc:creator><![CDATA[ ITPro ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/76UdGxLzUnk82C9Kke2Zy6-1280-80.png">
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                                                                                                                                                                                                                                    <media:description><![CDATA[Woman on laptop in a colourful bubble - whitepaper from Adobe]]></media:description>                                                            <media:text><![CDATA[Woman on laptop in a colourful bubble - whitepaper from Adobe]]></media:text>
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                                                            <title><![CDATA[ EU opens antitrust probe into Google's advertising business ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/business/policy-legislation/359958/eu-opens-antitrust-probe-into-googles-advertising-business</link>
                                                                            <description>
                            <![CDATA[ The European Commission will investigate whether the tech giant favours its own services at the expense of rival advertisers and publishers ]]>
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                                                                        <pubDate>Tue, 22 Jun 2021 10:19:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Policy and Legislation]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Carly Page ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/YG7mMatnoCbHEnHJBPhSEG-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[The Google logo on a smartphone display ]]></media:description>                                                            <media:text><![CDATA[The Google logo on a smartphone display ]]></media:text>
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                                                            <title><![CDATA[ Humanising customer experience through technology ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/marketing-comms/customer-experience-cx/359631/humanising-customer-experience-through-technology</link>
                                                                            <description>
                            <![CDATA[ How to win and maintain customer trust ]]>
                                                                                                            </description>
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                                                                        <pubDate>Fri, 21 May 2021 12:20:09 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Marketing and Comms]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ itpro@futurenet.com (ITPro) ]]></author>                    <dc:creator><![CDATA[ ITPro ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/C6DGZyYk8Z4kiHciRCYMK-1280-80.png">
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                                                                                                                                                                                                                                    <media:description><![CDATA[Humanising customer experience using technology - whitepaper from Aircall]]></media:description>                                                            <media:text><![CDATA[Humanising customer experience using technology - whitepaper from Aircall]]></media:text>
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                                                            <title><![CDATA[ Are you failing to deliver a single view of the customer? ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/business-operations/marketing-comms/359561/are-you-failing-to-deliver-a-single-view-of-the-customer</link>
                                                                            <description>
                            <![CDATA[ Ensure 'connectedness' across four business areas to achieve personalisation ]]>
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                                                                        <pubDate>Mon, 17 May 2021 10:33:43 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Marketing and Comms]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ itpro@futurenet.com (ITPro) ]]></author>                    <dc:creator><![CDATA[ ITPro ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/afDCBJzLgzZtkdxV6o9ZcM-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[Are you failing to deliver a single view of the customer? - person surrounded by icons - whitepaper from Credera]]></media:description>                                                            <media:text><![CDATA[Are you failing to deliver a single view of the customer? - person surrounded by icons - whitepaper from Credera]]></media:text>
                                <media:title type="plain"><![CDATA[Are you failing to deliver a single view of the customer? - person surrounded by icons - whitepaper from Credera]]></media:title>
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                                                            <title><![CDATA[ Salesforce wins Disney Studios contract to overhaul digital workflows ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/marketing-comms/customer-relationship-management-crm/359452/salesforce-disney-studios-deal</link>
                                                                            <description>
                            <![CDATA[ Disney's StudioLAB will use the CRM giant's technology to improve content workflows and inform decision making ]]>
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                                                                        <pubDate>Fri, 07 May 2021 10:46:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Marketing and Comms]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Bobby Hellard ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/Afo9jyVCRvxDWVh5zbF7sb-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[A smartphone with Disney+ and popcorn]]></media:description>                                                            <media:text><![CDATA[A smartphone with Disney+ and popcorn]]></media:text>
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                                                            <title><![CDATA[ Building a digital experience dream team ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/marketing-comms/digital-marketing/358246/building-a-digital-experience-dream-team</link>
                                                                            <description>
                            <![CDATA[ Transforming work in times of change ]]>
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                                                                        <pubDate>Wed, 06 Jan 2021 15:15:12 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Marketing and Comms]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ itpro@futurenet.com (ITPro) ]]></author>                    <dc:creator><![CDATA[ ITPro ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/poP8TksfRWpxoY6T4AhXP9-1280-80.png">
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                                                                                                                                                                                                                                    <media:description><![CDATA[How to build the best digital experience team - whitepaper from Sitecore]]></media:description>                                                            <media:text><![CDATA[How to build the best digital experience team - whitepaper from Sitecore]]></media:text>
                                <media:title type="plain"><![CDATA[How to build the best digital experience team - whitepaper from Sitecore]]></media:title>
                                                    </media:content>
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                                                            <title><![CDATA[ Three ways to align your marketing strategies to achieve your sales goals ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/business-operations/managed-service-provider-msp/358072/three-ways-to-align-your-marketing</link>
                                                                            <description>
                            <![CDATA[ MSP sales and marketing best practices ]]>
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                                                                        <pubDate>Wed, 09 Dec 2020 16:55:11 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Marketing and Comms]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ itpro@futurenet.com (ITPro) ]]></author>                    <dc:creator><![CDATA[ ITPro ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/HBawjc9mSjZFCnGB74jWL3-1280-80.png">
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                                                                                                                                                                                                                                    <media:description><![CDATA[Three ways to align your marketing strategies to achieve your sales goals - whitepaper]]></media:description>                                                            <media:text><![CDATA[Three ways to align your marketing strategies to achieve your sales goals - whitepaper]]></media:text>
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                                                            <title><![CDATA[ Go further with mobile marketing ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/marketing-comms/customer-experience-cx/358006/go-further-with-mobile-marketing</link>
                                                                            <description>
                            <![CDATA[ Easy steps to get your mobile strategy up-to-speed ]]>
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                                                                        <pubDate>Thu, 03 Dec 2020 17:03:52 +0000</pubDate>                                                                                                                                <updated>Tue, 23 Feb 2021 10:42:52 +0000</updated>
                                                                                                                                            <category><![CDATA[Marketing and Comms]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ itpro@futurenet.com (ITPro) ]]></author>                    <dc:creator><![CDATA[ ITPro ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/thxtbjw2NZGYEhLU4taxo6-1280-80.png">
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                                                                                                                                                                                                                                    <media:description><![CDATA[Easy steps to get your mobile strategy up-to-speed - whitepaper from Oracle]]></media:description>                                                            <media:text><![CDATA[Easy steps to get your mobile strategy up-to-speed - whitepaper from Oracle]]></media:text>
                                <media:title type="plain"><![CDATA[Easy steps to get your mobile strategy up-to-speed - whitepaper from Oracle]]></media:title>
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                                                            <title><![CDATA[ Three key steps to delivering data-driven marketing ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/business-operations/marketing-comms/357981/delivering-data-driven-marketing</link>
                                                                            <description>
                            <![CDATA[ Go further with data management in your marketing efforts ]]>
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                                                                        <pubDate>Wed, 02 Dec 2020 15:58:44 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Marketing and Comms]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ itpro@futurenet.com (ITPro) ]]></author>                    <dc:creator><![CDATA[ ITPro ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/Q5sRJJszd2dmFtgs9BMfAH-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[A guide to data-driven marketing - whitepaper]]></media:description>                                                            <media:text><![CDATA[A guide to data-driven marketing - whitepaper]]></media:text>
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                                                            <title><![CDATA[ Adobe buys marketing workflow startup Workfront for $1.5 billion ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/business-strategy/mergers-and-acquisitions/357714/adobe-to-buy-waterfront-to-boost-marketing</link>
                                                                            <description>
                            <![CDATA[ The takeover will bring better collaboration and productivity tools to Adobe Experience Cloud ]]>
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                                                                        <pubDate>Tue, 10 Nov 2020 11:47:40 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Acquisition]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Bobby Hellard ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/49aATQqnhWVfT23Uf5cuLQ-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[Adobe sign on a wall at its German offices ]]></media:description>                                                            <media:text><![CDATA[Adobe sign on a wall at its German offices ]]></media:text>
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                                                            <title><![CDATA[ DigitalGift’s Buy Local platform brings big gains for small merchants     ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/marketing-comms/digital-marketing/357547/digitalgifts-buy-local-platform-brings-big-gains-for-small</link>
                                                                            <description>
                            <![CDATA[ New platform will help local sellers develop targeted digital gift card marketing campaigns ]]>
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                                                                        <pubDate>Mon, 26 Oct 2020 15:47:53 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Marketing and Comms]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Praharsha Anand ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/pGJB9tTWEeheiL7QBrEPsZ-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[DigitalGift logo on a white background]]></media:description>                                                            <media:text><![CDATA[DigitalGift logo on a white background]]></media:text>
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                                                            <title><![CDATA[ Evolution of the marketer’s toolkit ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/marketing-comms/marketing-automation/357540/evolution-of-the-marketers-toolkit</link>
                                                                            <description>
                            <![CDATA[ Navigating the DMP and CDP landscape ]]>
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                                                                        <pubDate>Mon, 26 Oct 2020 11:47:46 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Marketing and Comms]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ itpro@futurenet.com (ITPro) ]]></author>                    <dc:creator><![CDATA[ ITPro ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/Vp6ndANyrntFr5vMF5iaiK-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[Adobe logo]]></media:description>                                                            <media:text><![CDATA[Adobe logo]]></media:text>
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                                                            <title><![CDATA[ Salesforce launches remote marketing and commerce platform ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/marketing-comms/digital-marketing/357219/salesforce-digital-360-official</link>
                                                                            <description>
                            <![CDATA[ Digital 360 aims to give every business the tools to operate at 'Black Friday levels' every day ]]>
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                                                                        <pubDate>Wed, 23 Sep 2020 14:31:08 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Marketing and Comms]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Bobby Hellard ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/CVJVwhZTzXuvTMwGWEWYrP-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[Salesforce logo on a glass wall]]></media:description>                                                            <media:text><![CDATA[Salesforce logo on a glass wall]]></media:text>
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                                                            <title><![CDATA[ Focus on CX now ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/marketing-comms/customer-experience-cx/356655/focus-on-cx-now</link>
                                                                            <description>
                            <![CDATA[ 5 Rapid-response digital marketing strategies to win and keep customers ]]>
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                                                                        <pubDate>Wed, 05 Aug 2020 09:11:04 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Marketing and Comms]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ itpro@futurenet.com (ITPro) ]]></author>                    <dc:creator><![CDATA[ ITPro ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/LtiSxqVRA5sPdBxCYCkFBU-1280-80.jpg">
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                                                            <title><![CDATA[ The 10 best market research methods ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/business-operations/marketing-comms/356075/the-10-best-market-research-methods</link>
                                                                            <description>
                            <![CDATA[ How to collect information on your target market and audience ]]>
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                                                                        <pubDate>Mon, 15 Jun 2020 17:30:36 +0000</pubDate>                                                                                                                                <updated>Tue, 03 Nov 2020 17:30:36 +0000</updated>
                                                                                                                                            <category><![CDATA[Marketing and Comms]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ David Gargaro ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/jxp6VusYfQ38gFTuBxrUpN-1280-80.jpg">
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                                                            <title><![CDATA[ Lexus enhances online customer experiences with Widewail's Engage ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/marketing-comms/digital-marketing/355803/lexus-enhances-online-customer-experiences-with-widewails</link>
                                                                            <description>
                            <![CDATA[ Lexus dealerships look to streamline customer’s online experiences with a new solution ]]>
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                                                                        <pubDate>Wed, 27 May 2020 13:39:15 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Marketing and Comms]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Sarah Brennan ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/c2GCQw5P2ok2BvNZQgMFrW-1280-80.jpg">
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                                                            <title><![CDATA[ Equifax introduces the Response DIGITAL solution suite ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/marketing-comms/digital-marketing/355765/equifax-introduces-the-response-digital-solution-suite</link>
                                                                            <description>
                            <![CDATA[ Response DIGITAL suite addresses the need for digital marketing, identity trust and fraud protection solutions ]]>
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                                                                        <pubDate>Fri, 22 May 2020 16:13:39 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Marketing and Comms]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Sarah Brennan ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/J7rHD4FQiPZTNBbPZgasmb-1280-80.jpg">
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                                                            <title><![CDATA[ How to succeed with a content hub ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/marketing-comms/digital-marketing/355601/how-to-succeed-with-a-content-hub</link>
                                                                            <description>
                            <![CDATA[ Transforming your organisation to enable marketing agility and creative operations ]]>
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                                                                        <pubDate>Mon, 11 May 2020 14:44:09 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Marketing and Comms]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ itpro@futurenet.com (ITPro) ]]></author>                    <dc:creator><![CDATA[ ITPro ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/9jSPZJVhd3aVhLK4fgaQAo-1280-80.png">
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                                                            <title><![CDATA[ The case for a marketing content hub ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/marketing-comms/digital-marketing/355600/the-case-for-a-marketing-content-hub</link>
                                                                            <description>
                            <![CDATA[ Transform your digital marketing to deliver customer expectations ]]>
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                                                                        <pubDate>Mon, 11 May 2020 14:35:08 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Marketing and Comms]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ itpro@futurenet.com (ITPro) ]]></author>                    <dc:creator><![CDATA[ ITPro ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/2jgeuTyNNYrBX99K2QkAPb-1280-80.png">
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                                                            <title><![CDATA[ How to overcome the barriers to personalisation ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/marketing-comms/digital-marketing/355599/how-to-overcome-the-barriers-to-personalisation</link>
                                                                            <description>
                            <![CDATA[ Leap over every obstacle and jump ahead of your competitors in the process ]]>
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                                                                        <pubDate>Mon, 11 May 2020 14:07:23 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Email Providers]]></category>
                                                    <category><![CDATA[Infrastructure]]></category>
                                                                                                <author><![CDATA[ itpro@futurenet.com (ITPro) ]]></author>                    <dc:creator><![CDATA[ ITPro ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/2GcExoTFukHc6wnjwj3VYC-1280-80.png">
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                                                            <title><![CDATA[ Unlocking design’s full business potential ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/marketing-comms/digital-marketing/355512/unlocking-designs-full-business-potential</link>
                                                                            <description>
                            <![CDATA[ Understanding organisations’ maturity around design systems and articulating the value ]]>
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                                                                        <pubDate>Fri, 01 May 2020 14:17:36 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Marketing and Comms]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ itpro@futurenet.com (ITPro) ]]></author>                    <dc:creator><![CDATA[ ITPro ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/t8zF3kfhR8yP2HfpFEN774-1280-80.png">
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                                                                                                                                                                                                                                    <media:description><![CDATA[Adobe logo]]></media:description>                                                            <media:text><![CDATA[Adobe logo]]></media:text>
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                                                            <title><![CDATA[ How to personalise data while tip-toeing through the data protection minefield ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/marketing-comms/digital-marketing/355037/how-to-personalise-data-while-tip-toeing-through-the-data</link>
                                                                            <description>
                            <![CDATA[ Why data personalisation is important, and why it’s hard to achieve ]]>
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                                                                        <pubDate>Thu, 19 Mar 2020 10:15:36 +0000</pubDate>                                                                                                                                <updated>Wed, 26 May 2021 09:10:00 +0000</updated>
                                                                                                                                            <category><![CDATA[Big Data]]></category>
                                                    <category><![CDATA[Technology]]></category>
                                                                                                                    <dc:creator><![CDATA[ Zach Cooper ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/AFrxom7sMZp2mJEVSLC4YA-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[Two hands holding a tablet and stylus. Superimposed is a visualisation of a network of hexagonal nodes]]></media:description>                                                            <media:text><![CDATA[Two hands holding a tablet and stylus. Superimposed is a visualisation of a network of hexagonal nodes]]></media:text>
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                                                            <title><![CDATA[ Google fined €150m for anti-competitive behaviour ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/marketing-comms/digital-marketing/354434/google-fined-eu150m-for-anti-competitive-behaviour</link>
                                                                            <description>
                            <![CDATA[ Tech giant's advertising practices labelled "brutal and unjustified" by French competition authority ]]>
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                                                                        <pubDate>Fri, 20 Dec 2019 12:38:17 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Marketing and Comms]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Bobby Hellard ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/YVihP6qnYoKrdkBTF6uZRS-1280-80.jpg">
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                                                                                                                                                                        <media:description><![CDATA[Google HQ]]></media:description>                                                            <media:text><![CDATA[Google&amp;#039;s homepage]]></media:text>
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                                                            <title><![CDATA[ UK needs tougher rules to tackle online giants  ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/marketing-comms/digital-marketing/354414/uk-needs-tougher-rules-to-tackle-online-giants</link>
                                                                            <description>
                            <![CDATA[ Facebook and Google are too dominant in the digital advertising sector, according to the CMA ]]>
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                                                                        <pubDate>Thu, 19 Dec 2019 11:11:42 +0000</pubDate>                                                                                                                                <updated>Thu, 19 Dec 2019 11:35:42 +0000</updated>
                                                                                                                                            <category><![CDATA[Marketing and Comms]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Bobby Hellard ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/RsJ6eDgjTjpPRg26L9QGoj-1280-80.jpg">
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                                                                                                                                                                        <media:description><![CDATA[Facebook app on mobile]]></media:description>                                                    </media:content>
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                                                            <title><![CDATA[ How much is your data worth? And can you turn it into cash? ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/business-strategy/data-insights/354179/how-much-is-your-data-worth-and-can-you-turn-it-into-cash</link>
                                                                            <description>
                            <![CDATA[ One solicitor, one futurist and one adtech specialist join forces to answer two questions that will rumble through the next decade ]]>
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                                                                        <pubDate>Thu, 21 Nov 2019 18:45:48 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Marketing and Comms]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Tim Danton ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/4undGbLDcHvTgm3jCkSKbf-1280-80.jpg">
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                                                            <title><![CDATA[ Google will limit targeted advertising ahead of the UK general election ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/marketing-comms/digital-marketing/354175/google-will-limit-targeted-advertising-ahead-of-the-uk</link>
                                                                            <description>
                            <![CDATA[ Deepfakes and misleading information will be explicitly banned, while ad targeting will be restricted ]]>
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                                                                        <pubDate>Thu, 21 Nov 2019 11:43:03 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Marketing and Comms]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Keumars Afifi-Sabet ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/YG7mMatnoCbHEnHJBPhSEG-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[The Google logo on a smartphone display ]]></media:description>                                                            <media:text><![CDATA[The Google logo on a smartphone display ]]></media:text>
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                                                            <title><![CDATA[ Snapchat vets all political adverts ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/digital-marketing/34841/snapchat-vets-all-political-adverts</link>
                                                                            <description>
                            <![CDATA[ CEO Evan Spiegel encourages political participation without misinformation ]]>
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                                                                        <pubDate>Tue, 19 Nov 2019 11:53:16 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Marketing and Comms]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Erin Paulson ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/VgV6if47UFKcSPYCZBGFnV-1280-80.jpg">
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                                                            <title><![CDATA[ Twitter bans political advertising from its platform ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/marketing-comms/34721/twitter-bans-political-advertising-from-its-platform</link>
                                                                            <description>
                            <![CDATA[ CEO says AI-based micro-targeting and misinformation are threats to civil discourse ]]>
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                                                                        <pubDate>Thu, 31 Oct 2019 12:17:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Machine learning]]></category>
                                                    <category><![CDATA[Technology]]></category>
                                                                                                                    <dc:creator><![CDATA[ Erin Paulson ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/hskoFog5uPS6b9mNzLqKZM-1280-80.jpg">
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                                                            <title><![CDATA[ Nine top GDPR tips for email marketing strategies ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/general-data-protection-regulation-gdpr/30967/nine-top-gdpr-tips-for-email-marketing-strategies</link>
                                                                            <description>
                            <![CDATA[ It's not all doom and gloom – here's how you can make GDPR work for you ]]>
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                                                                        <pubDate>Mon, 01 Jul 2019 15:29:00 +0000</pubDate>                                                                                                                                <updated>Fri, 17 Apr 2020 15:29:00 +0000</updated>
                                                                                                                                            <category><![CDATA[GDPR]]></category>
                                                    <category><![CDATA[Security]]></category>
                                                    <category><![CDATA[Data Protection]]></category>
                                                                                                                    <dc:creator><![CDATA[ Zach Cooper ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/7jRh7ZTXc2QLcn5BqGTUTo-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[email symbols over a man&amp;#039;s hands]]></media:description>                                                            <media:text><![CDATA[email symbols over a man&amp;#039;s hands]]></media:text>
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                                                            <title><![CDATA[ How to delete a Facebook business page ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/social-media/30368/how-to-delete-a-facebook-business-page</link>
                                                                            <description>
                            <![CDATA[ Follow these steps on how to delete a Facebook business page if it's a duplicate, out of date, or inaccessible ]]>
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                                                                        <pubDate>Fri, 14 Jun 2019 08:50:00 +0000</pubDate>                                                                                                                                <updated>Fri, 17 May 2024 15:29:20 +0000</updated>
                                                                                                                                            <category><![CDATA[Marketing and Comms]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Clare Hopping ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/JpSvnW7MeTuoVA5DYbm7tb-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[Picture of a thumb hovering over a smartphone screen showing the user is about to delete the Facebook app]]></media:description>                                                            <media:text><![CDATA[Picture of a thumb hovering over a smartphone screen showing the user is about to delete the Facebook app]]></media:text>
                                <media:title type="plain"><![CDATA[Picture of a thumb hovering over a smartphone screen showing the user is about to delete the Facebook app]]></media:title>
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                                                            <title><![CDATA[ CMO job description: What does a chief marketing officer do? ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/strategy/28225/cmo-job-description-what-does-a-cmo-do</link>
                                                                            <description>
                            <![CDATA[ A modern CMO needs to be far more than just a marketing guru - they need to have a firm grasp of the latest technology ]]>
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                                                                        <pubDate>Wed, 03 Apr 2019 05:51:00 +0000</pubDate>                                                                                                                                <updated>Thu, 09 Jun 2022 16:40:00 +0000</updated>
                                                                                                                                            <category><![CDATA[Careers and Training]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Dale Walker ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/9ReRCDFKuZSDvMGf2fZFc5-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[A person giving a presentation using a tablet and screen in a meeting room]]></media:description>                                                            <media:text><![CDATA[A person giving a presentation using a tablet and screen in a meeting room]]></media:text>
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                                                            <title><![CDATA[ How to use Twitter analytics: start sharing like the pros ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/analytics/30201/how-to-use-twitter-analytics-start-sharing-like-the-pros</link>
                                                                            <description>
                            <![CDATA[ Here’s how to make the most of Twitter’s data analysis tools - and why you need to ]]>
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                                                                        <pubDate>Thu, 21 Feb 2019 07:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Social Media]]></category>
                                                    <category><![CDATA[Technology]]></category>
                                                                                                                    <dc:creator><![CDATA[ Clare Hopping ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/omFdyt3Q7UMoDeoiWPFaNT-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[Twitter logo on mobile phone ]]></media:description>                                                            <media:text><![CDATA[Twitter logo on mobile phone ]]></media:text>
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                                                            <title><![CDATA[ Facebook will revamp Pages for small businesses to fight declining organic reach ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/social-media-marketing/31644/facebook-will-revamp-pages-for-small-businesses-to-fight-declining</link>
                                                                            <description>
                            <![CDATA[ Snapchat-like stories and 'action buttons' comprise some of the new changes aimed at boosting engagement ]]>
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                                                                        <pubDate>Tue, 07 Aug 2018 10:59:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Social Media]]></category>
                                                    <category><![CDATA[Technology]]></category>
                                                                                                                    <dc:creator><![CDATA[ Keumars Afifi-Sabet ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/YBjDEoCr3zbYdmT987fXgG-1280-80.jpg">
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                                                            <title><![CDATA[ Why GDPR creates a "vicious circle" for marketers ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/general-data-protection-regulation-gdpr/31290/why-gdpr-creates-a-vicious-circle-for-marketers</link>
                                                                            <description>
                            <![CDATA[ Customers will control the forthcoming trust economy, predicts Aprimo ]]>
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                                                                        <pubDate>Tue, 12 Jun 2018 19:09:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[GDPR]]></category>
                                                    <category><![CDATA[Security]]></category>
                                                    <category><![CDATA[Data Protection]]></category>
                                                                                                                    <dc:creator><![CDATA[ Rene Millman ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/AsG5q3h5j89DRuGMrgjUZW-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[GDPR readiness]]></media:description>                                                            <media:text><![CDATA[GDPR readiness]]></media:text>
                                <media:title type="plain"><![CDATA[GDPR readiness]]></media:title>
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                                                            <title><![CDATA[ GDPR for marketers: What do you need to know? ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/strategy/28949/gdpr-for-marketers-what-do-you-need-to-know</link>
                                                                            <description>
                            <![CDATA[ How will new regulations on data affect an organisation’s marketing efforts? ]]>
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                                                                        <pubDate>Fri, 18 May 2018 05:46:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[GDPR]]></category>
                                                    <category><![CDATA[Security]]></category>
                                                    <category><![CDATA[Data Protection]]></category>
                                                                                                                    <dc:creator><![CDATA[ Clare Hopping ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/drbhxAdp5RLGkvEZyq7qKN-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[marketing]]></media:description>                                                            <media:text><![CDATA[marketing]]></media:text>
                                <media:title type="plain"><![CDATA[marketing]]></media:title>
                                                    </media:content>
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                                                            <title><![CDATA[ Instagram starts trialling in-app payments ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/e-commerce/31061/instagram-starts-trialling-in-app-payments</link>
                                                                            <description>
                            <![CDATA[ Some UK and US businesses to take in-app payments from users of the photo-sharing app ]]>
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                                                                        <pubDate>Fri, 04 May 2018 09:48:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business Strategy]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Keumars Afifi-Sabet ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/SCGUraE7aAZ2pkpPBW82pW-1280-80.jpg">
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