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                    <title><![CDATA[ Latest from ITPro in Marketing-and-comms ]]></title>
                <link>https://www.itpro.com/business/marketing-and-comms</link>
        <description><![CDATA[ All the latest marketing-and-comms content from the ITPro team ]]></description>
                                    <lastBuildDate>Tue, 10 Feb 2026 17:18:39 +0000</lastBuildDate>
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                                                            <title><![CDATA[ Will a generative engine optimization manager be your next big hire? ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/business/marketing-and-comms/will-a-generative-engine-optimization-manager-be-your-next-big-hire</link>
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                            <![CDATA[ Generative AI is transforming online search and companies are recruiting to improve how they appear in chatbot answers ]]>
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                                                                        <pubDate>Tue, 10 Feb 2026 17:18:39 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Marketing and Comms]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ itpro@futurenet.com (Rich McEachran) ]]></author>                    <dc:creator><![CDATA[ Rich McEachran ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/6db2yDWBiF4ZVWZKHpTfxK-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[A drawing of a businesswoman holding a magnifying glass in front of a laptop, signifying generative engine optimization (GEO) as well as search engine optimisation (SEO).]]></media:description>                                                            <media:text><![CDATA[A drawing of a businesswoman holding a magnifying glass in front of a laptop, signifying generative engine optimization (GEO) as well as search engine optimisation (SEO).]]></media:text>
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                                                            <title><![CDATA[ ESET targets partner profitability with new MDR bundle ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/business/marketing-and-comms/eset-targets-partner-profitability-with-new-mdr-bundle</link>
                                                                            <description>
                            <![CDATA[ The security firm's managed detection and response services and products are now available as part of a single SKU to enhance the partner sales process ]]>
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                                                                        <pubDate>Fri, 09 May 2025 08:53:49 +0000</pubDate>                                                                                                                                <updated>Fri, 09 May 2025 15:31:06 +0000</updated>
                                                                                                                                            <category><![CDATA[Marketing and Comms]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ itpro@futurenet.com (Daniel Todd) ]]></author>                    <dc:creator><![CDATA[ Daniel Todd ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/LqES9k3rMypscvbojzzmpP-1280-80.jpg">
                                                            <media:credit><![CDATA[Eset]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[The Eset logo on the ITPro background ]]></media:description>                                                            <media:text><![CDATA[The Eset logo on the ITPro background ]]></media:text>
                                <media:title type="plain"><![CDATA[The Eset logo on the ITPro background ]]></media:title>
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                                                            <title><![CDATA[ Marketing talent brain drain could stunt channel partner success ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/business/marketing-and-comms/marketing-talent-brain-drain-could-stunt-channel-partner-success</link>
                                                                            <description>
                            <![CDATA[ Valuable partner marketing skills are at risk of being lost as the structure of channel marketing teams continues to shift, according to new research. ]]>
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                                                                        <pubDate>Mon, 31 Mar 2025 11:10:06 +0000</pubDate>                                                                                                                                <updated>Mon, 31 Mar 2025 11:40:39 +0000</updated>
                                                                                                                                            <category><![CDATA[Marketing and Comms]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ itpro@futurenet.com (Daniel Todd) ]]></author>                    <dc:creator><![CDATA[ Daniel Todd ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/txpSZdSpr4djRsGDudAeoN-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[Marketing concept image showing megaphones. ]]></media:description>                                                            <media:text><![CDATA[Marketing concept image showing megaphones. ]]></media:text>
                                <media:title type="plain"><![CDATA[Marketing concept image showing megaphones. ]]></media:title>
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                                                            <title><![CDATA[ How to sell cyber security without the FUD ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/business/marketing-and-comms/how-to-sell-cyber-security-without-the-fud</link>
                                                                            <description>
                            <![CDATA[ A trusted network of cybersecurity marketing professionals can help professionals cut through at the board level ]]>
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                                                                        <pubDate>Fri, 18 Oct 2024 12:39:15 +0000</pubDate>                                                                                                                                <updated>Fri, 18 Oct 2024 16:38:40 +0000</updated>
                                                                                                                                            <category><![CDATA[Marketing and Comms]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ rory.bathgate@futurenet.com (Rory Bathgate) ]]></author>                    <dc:creator><![CDATA[ Rory Bathgate ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/82oH5fpCZFQsKV9dAMFPae-1280-80.jpg">
                                                            <media:credit><![CDATA[Future]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[The words ‘Selling cybersecurity without the FUD’ overlaid on a lightly blurred image of purple, geometric lines on a black background. Decorative: the words ‘selling cybersecurity’ are in yellow, while other words are in white. The ITPro podcast logo is in the bottom right corner.]]></media:description>                                                            <media:text><![CDATA[The words ‘Selling cybersecurity without the FUD’ overlaid on a lightly blurred image of purple, geometric lines on a black background. Decorative: the words ‘selling cybersecurity’ are in yellow, while other words are in white. The ITPro podcast logo is in the bottom right corner.]]></media:text>
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                                                            <title><![CDATA[ HubSpot and Amplitude look to product-led growth with new partnership ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/business/marketing-and-comms/hubspot-and-amplitude-look-to-product-led-growth-with-new-partnership</link>
                                                                            <description>
                            <![CDATA[ The expanded collaboration aims to help customers prioritize leads, improve sales conversion, and retain more customers ]]>
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                                                                        <pubDate>Wed, 25 Sep 2024 08:34:40 +0000</pubDate>                                                                                                                                <updated>Wed, 25 Sep 2024 15:58:07 +0000</updated>
                                                                                                                                            <category><![CDATA[Marketing and Comms]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ itpro@futurenet.com (Daniel Todd) ]]></author>                    <dc:creator><![CDATA[ Daniel Todd ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/u2voF7QsGfisFuASqqpRqc-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[HubSpot logo pictured at INBOUND 2023 conference in Boston. ]]></media:description>                                                            <media:text><![CDATA[HubSpot logo pictured at INBOUND 2023 conference in Boston. ]]></media:text>
                                <media:title type="plain"><![CDATA[HubSpot logo pictured at INBOUND 2023 conference in Boston. ]]></media:title>
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                                                            <title><![CDATA[ WhatsApp Business prices are set to change – here's what you need to know ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/business/marketing-and-comms/whatsapp-business-prices-are-set-to-change-heres-what-you-need-to-know</link>
                                                                            <description>
                            <![CDATA[ This is the first rate change for WhatsApp Business users since it adopted category-based pricing over a year ago ]]>
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                                                                        <pubDate>Fri, 12 Jul 2024 08:53:53 +0000</pubDate>                                                                                                                                <updated>Fri, 12 Jul 2024 11:32:20 +0000</updated>
                                                                                                                                            <category><![CDATA[Marketing and Comms]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ george.fitzmaurice@futurenet.com (George Fitzmaurice) ]]></author>                    <dc:creator><![CDATA[ George Fitzmaurice ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/n8kraEjCLEFDeb6kaZipZ7-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[WhatsApp business logo and branding pictured on the Apple App Store page.]]></media:description>                                                            <media:text><![CDATA[WhatsApp business logo and branding pictured on the Apple App Store page.]]></media:text>
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                                                            <title><![CDATA[ Brilliant business comms at zero cost ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/business/marketing-and-comms/brilliant-business-comms-at-zero-cost</link>
                                                                            <description>
                            <![CDATA[ Whether you choose 3CX Free or 3CX SMB V20, it’s time to say goodbye to per-user pricing and bundle rip-offs ]]>
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                                                                        <pubDate>Thu, 16 May 2024 21:05:04 +0000</pubDate>                                                                                                                                <updated>Wed, 19 Jun 2024 14:32:10 +0000</updated>
                                                                                                                                            <category><![CDATA[Marketing and Comms]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ dale.walker@futurenet.com (ITPro) ]]></author>                    <dc:creator><![CDATA[ ITPro ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/88RawGFyjikfocbxLvcWof-1280-80.png">
                                                            <media:credit><![CDATA[3CX]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[3CX V20 screengrab]]></media:description>                                                            <media:text><![CDATA[3CX V20 screengrab]]></media:text>
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                                                            <title><![CDATA[ How Lush aligned its disjointed customer support operations ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/business/marketing-and-comms/how-lush-aligned-its-disjointed-customer-support-operations</link>
                                                                            <description>
                            <![CDATA[ When boutique beauty brand Lush sought to merge its separate US and global customer care operations, it turned to Zendesk ]]>
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                                                                        <pubDate>Wed, 27 Sep 2023 11:14:12 +0000</pubDate>                                                                                                                                <updated>Fri, 03 Nov 2023 12:50:11 +0000</updated>
                                                                                                                                            <category><![CDATA[Marketing and Comms]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Rene Millman ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/3xUzC3JgxfjSvL5JBu2N5F-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[People seen inside Lush, a British cosmetics retailer shore in London]]></media:description>                                                            <media:text><![CDATA[People seen inside Lush, a British cosmetics retailer shore in London]]></media:text>
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                                                            <title><![CDATA[ How Community Fibre embraced omnichannel CX with AWS ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/business/marketing-and-comms/how-community-fibre-embraced-omnichannel-cx-with-aws</link>
                                                                            <description>
                            <![CDATA[ London’s full-fiber broadband provider has rewired its communications channels at scale ]]>
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                                                                        <pubDate>Wed, 02 Aug 2023 10:32:05 +0000</pubDate>                                                                                                                                <updated>Fri, 04 Aug 2023 14:40:15 +0000</updated>
                                                                                                                                            <category><![CDATA[Marketing and Comms]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ itpro@futurenet.com (Rory Bathgate) ]]></author>                    <dc:creator><![CDATA[ Rory Bathgate ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/QKpb6okYHdDe3QD5UUeooX-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[Colourful beams coming out of London]]></media:description>                                                            <media:text><![CDATA[Colourful beams coming out of London]]></media:text>
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                                                            <title><![CDATA[ How digital marketing will evolve beyond social media ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/marketing-comms/digital-marketing/369883/how-digital-marketing-will-evolve-after-social-media</link>
                                                                            <description>
                            <![CDATA[ Twitter's ongoing destabilisation proves businesses can't rely on social media for digital marketing forever ]]>
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                                                                        <pubDate>Wed, 18 Jan 2023 09:13:41 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Marketing and Comms]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Elliot Mulley-Goodbarne ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/paLGm9D7WbPv2LfXxsHjeD-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[Several prominent social media apps on a smartphone screen]]></media:description>                                                            <media:text><![CDATA[Several prominent social media apps on a smartphone screen]]></media:text>
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                                                            <title><![CDATA[ TD Synnex Maverick announces availability of Zoom for partners in Europe ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/marketing-comms/business-communications/369718/td-synnex-maverick-announces-availability-of-zoom</link>
                                                                            <description>
                            <![CDATA[ Partners now have access to the entire Zoom portfolio, including unified communications platform Zoom One ]]>
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                                                                        <pubDate>Wed, 14 Dec 2022 11:50:23 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Marketing and Comms]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Daniel Todd ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/jdME6gVe4hJaFCL8n58Ex4-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[A close up of the corner of a smartphone with the Zoom logo displayed on screen]]></media:description>                                                            <media:text><![CDATA[A close up of the corner of a smartphone with the Zoom logo displayed on screen]]></media:text>
                                <media:title type="plain"><![CDATA[A close up of the corner of a smartphone with the Zoom logo displayed on screen]]></media:title>
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                                                            <title><![CDATA[ Best Twitter alternatives for businesses and IT professionals ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/marketing-comms/social-media/369595/best-twitter-alternatives-for-businesses-and-it-professionals</link>
                                                                            <description>
                            <![CDATA[ With its long-term viability as a networking and commercial space in question, the industry is casting its eye to several Twitter alternatives ]]>
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                                                                        <pubDate>Fri, 25 Nov 2022 08:00:06 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Marketing and Comms]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ John Loeppky ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/Tc8wrdapM3R6GMpCLfGHrV-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[Twitter&amp;#039;s own page on a smartphone ]]></media:description>                                                            <media:text><![CDATA[Twitter&amp;#039;s own page on a smartphone ]]></media:text>
                                <media:title type="plain"><![CDATA[Twitter&amp;#039;s own page on a smartphone ]]></media:title>
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                                                            <title><![CDATA[ BT Wholesale is bringing EE’s mobile connectivity to partners ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/hardware/mobile/369451/bt-wholesale-is-bringing-ee-mobile-connectivity-to-partners</link>
                                                                            <description>
                            <![CDATA[ The partnership will provide access to EE’s 4G and 5G networks as the PSTN switch-off approaches ]]>
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                                                                        <pubDate>Thu, 03 Nov 2022 11:00:13 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Marketing and Comms]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Daniel Todd ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/GXuNA4PF46ja79BYodceuL-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[BT and EE storefronts next to each other on a high street]]></media:description>                                                            <media:text><![CDATA[BT and EE storefronts next to each other on a high street]]></media:text>
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                                                            <title><![CDATA[ Twilio tackles 'crucial' customer retention with trio of platform upgrades ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/marketing-comms/customer-experience-cx/369448/twilio-tackles-customer-retention-with-platform-upgrades</link>
                                                                            <description>
                            <![CDATA[ The company believes that retaining customers and maximising LTV is crucial in weathering the current macroeconomic headwinds ]]>
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                                                                        <pubDate>Thu, 03 Nov 2022 10:13:01 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Marketing and Comms]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Connor Jones ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/q3sBhtAasZinNRYQGj8aVU-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[A phone shows the Twilio logo in red, while in the background a large Twilio logo in white is displayed on a wall]]></media:description>                                                            <media:text><![CDATA[A phone shows the Twilio logo in red, while in the background a large Twilio logo in white is displayed on a wall]]></media:text>
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                                                            <title><![CDATA[ Avaya's Wavenet partnership aims to deliver affordable enterprise-quality UCaaS ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/marketing-comms/369295/avaya-wavenet-partnership-delivers-enterprise-ucaas</link>
                                                                            <description>
                            <![CDATA[ The collaboration combines unified-communications-as-a-service (UCaaS) and contact centre-as-a-service (CCaaS) with bundled calls and minutes ]]>
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                                                                        <pubDate>Wed, 12 Oct 2022 09:44:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Marketing and Comms]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Daniel Todd ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/uu464dq8Nqi9Tx7dUETD8e-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[Mockup depicting the digital communication exchange at various touchpoints in the CPaaS model]]></media:description>                                                            <media:text><![CDATA[Mockup depicting the digital communication exchange at various touchpoints in the CPaaS model]]></media:text>
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                                                            <title><![CDATA[ 3CX StartUP: no business too small ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/marketing-comms/business-communications/369123/3cx-startup-no-business-too-small</link>
                                                                            <description>
                            <![CDATA[ If you’ve found unified phone systems too challenging to set up or too expensive, then the new 3CX StartUP option tailored for micro businesses might be the solution ]]>
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                                                                        <pubDate>Wed, 05 Oct 2022 13:16:08 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Marketing and Comms]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ IT Pro ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/NRDxzF2eMW27H7hghCoatP-1280-80.jpg">
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                                                            <title><![CDATA[ Best CPaaS providers ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/marketing-comms/communications/367948/best-cpaas-providers-2022</link>
                                                                            <description>
                            <![CDATA[ We feature the best CPaaS providers, to make it simple and easy to manage integrated communications with your business, while providing a rich array of features ]]>
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                                                                        <pubDate>Tue, 04 Oct 2022 14:19:43 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Marketing and Comms]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Brian Turner ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/nHLbySDvi2Ltw3GR29BydZ-1280-80.jpg">
                                                            <media:credit><![CDATA[RingCentral]]></media:credit>
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                                                            <title><![CDATA[ Move to business messaging and let richer connections begin ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/marketing-comms/instant-messaging-im/369107/move-to-business-messaging-and-let-richer-connections</link>
                                                                            <description>
                            <![CDATA[ Creating better customer relationships with high-value conversations ]]>
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                                                                        <pubDate>Wed, 21 Sep 2022 07:59:26 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Marketing and Comms]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ itpro@futurenet.com (ITPro) ]]></author>                    <dc:creator><![CDATA[ ITPro ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/43vzz26Ld4LygbYVspvShP-1280-80.png">
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                                                            <title><![CDATA[ Talking to a business should feel like messaging a friend ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/marketing-comms/instant-messaging-im/369106/talking-to-a-business-should-feel-like-messaging-a</link>
                                                                            <description>
                            <![CDATA[ Managing customer conversations at scale with the WhatsApp Business Platform ]]>
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                                                                        <pubDate>Wed, 21 Sep 2022 07:39:08 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Marketing and Comms]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ itpro@futurenet.com (ITPro) ]]></author>                    <dc:creator><![CDATA[ ITPro ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/39pfA3dcqeCLBFPGFMyPAa-1280-80.png">
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                                                            <title><![CDATA[ Goodbye broadcasts, hello conversations ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/marketing-comms/instant-messaging-im/369105/goodbye-broadcasts-hello-conversations</link>
                                                                            <description>
                            <![CDATA[ Drive conversations across the funnel with the WhatsApp Business Platform ]]>
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                                                                        <pubDate>Wed, 21 Sep 2022 07:12:52 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Marketing and Comms]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ itpro@futurenet.com (ITPro) ]]></author>                    <dc:creator><![CDATA[ ITPro ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/gbkxzpZzjdNSPTDy5hmFXf-1280-80.png">
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                                                                                                                                                                                                                                    <media:description><![CDATA[Whitepaper cover with title and text and right hand side image of female in a striped top using a smartphone]]></media:description>                                                            <media:text><![CDATA[Whitepaper cover with title and text and right hand side image of female in a striped top using a smartphone]]></media:text>
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                                                            <title><![CDATA[ Remove barriers and reconnect with your customers ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/marketing-comms/customer-journey-mapping/369104/remove-barriers-and-reconnect-with-your-customers</link>
                                                                            <description>
                            <![CDATA[ The $260 billion dollar friction problem businesses don't know they have ]]>
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                                                                        <pubDate>Wed, 21 Sep 2022 06:40:28 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Marketing and Comms]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ itpro@futurenet.com (ITPro) ]]></author>                    <dc:creator><![CDATA[ ITPro ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/KEgnFtCPTXwbGdTxgm7HrL-1280-80.png">
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                                                            <title><![CDATA[ TikTok launches programme to help SMBs with social media marketing ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/marketing-comms/social-media-marketing/368526/tiktok-launches-programme-to-help-smbs-with-social</link>
                                                                            <description>
                            <![CDATA[ Six-week initiative aims to equip businesses with the skills they need to get started on the social platform ]]>
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                                                                        <pubDate>Wed, 13 Jul 2022 08:55:31 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Marketing and Comms]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Daniel Todd ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/SWZGB5pCATEVXed2beupWg-1280-80.jpg">
                                                            <media:credit><![CDATA[Shutterstock]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[The TikTok logo on an application store accessed from a smartphone]]></media:description>                                                            <media:text><![CDATA[The TikTok logo on an application store accessed from a smartphone]]></media:text>
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                                                            <title><![CDATA[ Telegram to roll out premium tier as it tops 700m daily users ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/marketing-comms/instant-messaging-im/368322/telegram-to-roll-out-premium-tier-as-it-tops-700m-daily</link>
                                                                            <description>
                            <![CDATA[ The company has remained tight-lipped about pricing but is launching a paid-for tier ahead of rivals ]]>
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                                                                        <pubDate>Mon, 20 Jun 2022 10:25:45 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Marketing and Comms]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Bobby Hellard ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/FETDHzzF4iUTdw792RpnJd-1280-80.jpg">
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                                                            <title><![CDATA[ NTT adds private LTE/5G support to Albemarle’s Lithium mine ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/infrastructure/network-internet/367702/ntt-adds-private-lte5g-support-to-albemarles-lithium-mine</link>
                                                                            <description>
                            <![CDATA[ New network will facilitate ‌remote‌ ‌assistance and site surveys ‌to expedite‌ ‌decision making ]]>
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                                                                        <pubDate>Tue, 17 May 2022 10:59:27 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Marketing and Comms]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Praharsha Anand ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/CB3xyVoMfKeiNrY6C6b86o-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[An aerial view of the Albermarle Lithium Mine showing diggers driving on narrow roads around the edge of a large crater]]></media:description>                                                            <media:text><![CDATA[An aerial view of the Albermarle Lithium Mine showing diggers driving on narrow roads around the edge of a large crater]]></media:text>
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                                                            <title><![CDATA[ Is your phone system working for you? ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/marketing-comms/business-communications/367385/is-your-phone-system-working-for-you</link>
                                                                            <description>
                            <![CDATA[ A free 3CX trial may help deliver the features you’ve been missing ]]>
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                                                                        <pubDate>Wed, 20 Apr 2022 08:40:32 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Marketing and Comms]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ IT Pro ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/yCYc2D32dirJZFLLZw6tbj-1280-80.jpg">
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                                                            <title><![CDATA[ Activation playbook: Deliver data that powers impactful, game-changing campaigns ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/business-operations/marketing-comms/367390/activation-playbook-deliver-data-that-powers-impactful</link>
                                                                            <description>
                            <![CDATA[ Bringing together data and technology to drive better business outcomes ]]>
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                                                                        <pubDate>Mon, 11 Apr 2022 15:22:42 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Marketing and Comms]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ itpro@futurenet.com (ITPro) ]]></author>                    <dc:creator><![CDATA[ ITPro ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/NDtqdYGnQNAA2QQaemxQsK-1280-80.png">
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                                                                                                                                                                                                                                    <media:description><![CDATA[Whitepaper cover with title and overhead graphic of a four-man row boat on purple water]]></media:description>                                                            <media:text><![CDATA[Whitepaper cover with title and overhead graphic of a four-man row boat on purple water]]></media:text>
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                                                            <title><![CDATA[ The digital marketer’s guide to contextual insights and trends ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/business-operations/marketing-comms/367389/the-digital-marketers-guide-to-contextual-insights-and</link>
                                                                            <description>
                            <![CDATA[ How to use contextual intelligence to uncover new insights and inform strategies ]]>
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                                                                        <pubDate>Mon, 11 Apr 2022 15:12:41 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Marketing and Comms]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ itpro@futurenet.com (ITPro) ]]></author>                    <dc:creator><![CDATA[ ITPro ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/MhiHSWux9DDqgWAPpCAVP-1280-80.png">
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                                                            <title><![CDATA[ Tonga internet connectivity restored a month after volcanic eruption ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/infrastructure/network-internet/362709/tonga-internet-restored-after-volcanic-eruption</link>
                                                                            <description>
                            <![CDATA[ The undersea submarine cable has been repaired after suffering multiple faults and breaks ]]>
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                                                                        <pubDate>Tue, 22 Feb 2022 10:57:08 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Marketing and Comms]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Zach Marzouk ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/Ysejqro2WYXiouCZChYkNH-1280-80.jpg">
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                                                            <title><![CDATA[ Tonga communications could be down for "weeks" following volcanic eruption ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/infrastructure/network-internet/361992/tonga-subsea-internet-cable-cut-following-volcanic-eruption</link>
                                                                            <description>
                            <![CDATA[ Tsunami-hit Tonga remains largely uncontactable after internet links were severed by the undersea eruption ]]>
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                                                                        <pubDate>Mon, 17 Jan 2022 11:54:52 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Marketing and Comms]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Zach Marzouk ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/XZaCVZUgReTdvRtLDwRiSa-1280-80.jpg">
                                                            <media:credit><![CDATA[Tonga Geological Services]]></media:credit>
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                                                            <title><![CDATA[ 3CX Live Chat: from text messages to voice calls ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/marketing-comms/business-communications/361707/3cx-live-chat-from-text-messages-to-voice-calls</link>
                                                                            <description>
                            <![CDATA[ Customers like to talk, but they also like to text, message on Facebook and chat on your website. Fortunately, 3CX V18 has one system to rule them all ]]>
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                                                                        <pubDate>Thu, 02 Dec 2021 16:04:45 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Marketing and Comms]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ IT Pro ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/ExpmiugZrE3fYabaUDTHKH-1280-80.jpg">
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                                                            <title><![CDATA[ Slack doubles down on 'digital HQ' plans with launch of no-code tools ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/marketing-comms/business-communications/361558/slack-frontiers-no-code-tools-digital-hq</link>
                                                                            <description>
                            <![CDATA[ The communications platform wants to empower all users to make work simpler and more productive ]]>
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                                                                        <pubDate>Tue, 16 Nov 2021 13:00:05 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Marketing and Comms]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Bobby Hellard ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/TQzfooK88fmgpjQa7t2hRZ-1280-80.png">
                                                            <media:credit><![CDATA[Slack]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Slack&amp;#039;s new drop and drag workflow builder ]]></media:description>                                                            <media:text><![CDATA[Slack&amp;#039;s new drop and drag workflow builder ]]></media:text>
                                <media:title type="plain"><![CDATA[Slack&amp;#039;s new drop and drag workflow builder ]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/TQzfooK88fmgpjQa7t2hRZ-1280-80.png" />
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                                                            <title><![CDATA[ Freeletics: Reaping the benefits of a headless CMS ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/marketing-comms/content-management-system-cms/361309/freeletics-reaping-the-benefits-of-a-headless</link>
                                                                            <description>
                            <![CDATA[ How the fitness app migrated 6,000 pages of a hard to manage WordPress blog to Contentstack in just three weeks ]]>
                                                                                                            </description>
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                                                                        <pubDate>Thu, 11 Nov 2021 08:00:13 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Marketing and Comms]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Bobby Hellard ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/Edw7nCYThHNGNy36Z9BExi-1280-80.jpg">
                                                            <media:credit><![CDATA[Freeletics]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[A smartphone showing the Freeletics app held in someone&amp;#039;s hand, with an exercise mat on a wooden floor in the background]]></media:description>                                                            <media:text><![CDATA[A smartphone showing the Freeletics app held in someone&amp;#039;s hand, with an exercise mat on a wooden floor in the background]]></media:text>
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                                                            <title><![CDATA[ Connecting teams and customers ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/marketing-comms/business-communications/361044/connecting-teams-and-customers</link>
                                                                            <description>
                            <![CDATA[ 3CX V18 brings a host of features, including Microsoft Teams integration that can cut costs and save hassle ]]>
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                                                                        <pubDate>Thu, 07 Oct 2021 16:04:43 +0000</pubDate>                                                                                                                                <updated>Thu, 07 Oct 2021 17:04:00 +0000</updated>
                                                                                                                                            <category><![CDATA[Marketing and Comms]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ IT Pro ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/sFGw736Q5af2fGhtYooLQk-1280-80.jpg">
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                                                            <title><![CDATA[ The great telephone switch-off ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/marketing-comms/business-communications/360574/the-great-telephone-switch-off</link>
                                                                            <description>
                            <![CDATA[ The traditional telephone network is being switched off in 2025. What does this mean for business owners? ]]>
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                                                                        <pubDate>Fri, 27 Aug 2021 08:00:07 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Marketing and Comms]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Barry Collins ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/9TFDzu5vNTt7Grt2JVcWNB-1280-80.jpg">
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                                                            <title><![CDATA[ Delivering personalised content for dummies ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/marketing-comms/customer-experience-cx/360655/delivering-personalised-content-for-dummies</link>
                                                                            <description>
                            <![CDATA[ Map the customer journey across touchpoints and scale up with the cloud ]]>
                                                                                                            </description>
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                                                                        <pubDate>Mon, 23 Aug 2021 10:05:06 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Marketing and Comms]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ itpro@futurenet.com (ITPro) ]]></author>                    <dc:creator><![CDATA[ ITPro ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/9gSfSH27uPAXXht5GSWbR5-1280-80.png">
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                                                            <title><![CDATA[ Becoming an experience-based business ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/marketing-comms/customer-experience-cx/360653/becoming-an-experience-based-business</link>
                                                                            <description>
                            <![CDATA[ Your blueprint for a strong digital foundation ]]>
                                                                                                            </description>
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                                                                        <pubDate>Mon, 23 Aug 2021 09:51:45 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Marketing and Comms]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ itpro@futurenet.com (ITPro) ]]></author>                    <dc:creator><![CDATA[ ITPro ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/deJLctfhUjmvBRvds5Ta54-1280-80.png">
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                                                            <title><![CDATA[ CompTIA: IT channel companies “cautiously optimistic” ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/business-operations/marketing-comms/365279/comptia-it-channel-companies-cautiously-optimistic</link>
                                                                            <description>
                            <![CDATA[ Businesses predict positive revenue potential over the next two years from a variety of service offerings ]]>
                                                                                                            </description>
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                                                                        <pubDate>Wed, 18 Aug 2021 11:10:55 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Marketing and Comms]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Daniel Todd ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/H9KCH6Zp5jcZaH329C5Z47-1280-80.jpg">
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                                                            <title><![CDATA[ How Workplace is helping leaders engage with hybrid teams ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/marketing-comms/business-communications/359921/how-workplace-is-helping-leaders-engage-with-hybrid</link>
                                                                            <description>
                            <![CDATA[ The new rules defining the post-pandemic future of work and business communications ]]>
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                                                                        <pubDate>Tue, 27 Jul 2021 13:18:20 +0000</pubDate>                                                                                                                                <updated>Tue, 27 Jul 2021 14:17:00 +0000</updated>
                                                                                                                                            <category><![CDATA[Marketing and Comms]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ IT Pro ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/woeDRnTU7dQUkqQADpcN59-1280-80.jpg">
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                                                            <title><![CDATA[ How to make communication frictionless ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/marketing-comms/business-communications/360079/how-to-make-communication-frictionless</link>
                                                                            <description>
                            <![CDATA[ Turning website visitors into customers is made much easier if you have the right tools in place ]]>
                                                                                                            </description>
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                                                                        <pubDate>Thu, 08 Jul 2021 09:13:28 +0000</pubDate>                                                                                                                                <updated>Thu, 08 Jul 2021 10:12:00 +0000</updated>
                                                                                                                                            <category><![CDATA[Marketing and Comms]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ IT Pro ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/ExpmiugZrE3fYabaUDTHKH-1280-80.jpg">
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                                                            <title><![CDATA[ Top obstacles and business strategies for digital sellers ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/business-strategy/business-transformation/360119/top-obstacles-and-business-strategies-for-digital</link>
                                                                            <description>
                            <![CDATA[ This survey reveals both challenges and emerging opportunities in 2021 ]]>
                                                                                                            </description>
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                                                                        <pubDate>Tue, 06 Jul 2021 10:02:13 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Marketing and Comms]]></category>
                                                                                                <author><![CDATA[ itpro@futurenet.com (ITPro) ]]></author>                    <dc:creator><![CDATA[ ITPro ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/76UdGxLzUnk82C9Kke2Zy6-1280-80.png">
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                                                                                                                                                                                                                                    <media:description><![CDATA[Woman on laptop in a colourful bubble - whitepaper from Adobe]]></media:description>                                                            <media:text><![CDATA[Woman on laptop in a colourful bubble - whitepaper from Adobe]]></media:text>
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                                                            <title><![CDATA[ From B2B to D2C online sales ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/business/business-strategy/360118/from-b2b-to-d2c-online-sales</link>
                                                                            <description>
                            <![CDATA[ Create a direct-to-consumer web store with the potential to transform your business ]]>
                                                                                                            </description>
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                                                                        <pubDate>Tue, 06 Jul 2021 09:20:16 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Marketing and Comms]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ itpro@futurenet.com (ITPro) ]]></author>                    <dc:creator><![CDATA[ ITPro ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/4WWfeRhUv92rHtjuqsecVj-1280-80.png">
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                                                                                                                                                                                                                                    <media:description><![CDATA[Woman in a hat on a laptop - whitepaper from Adobe]]></media:description>                                                            <media:text><![CDATA[Woman in a hat on a laptop - whitepaper from Adobe]]></media:text>
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                                                            <title><![CDATA[ Humanising customer experience through technology ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/marketing-comms/customer-experience-cx/359631/humanising-customer-experience-through-technology</link>
                                                                            <description>
                            <![CDATA[ How to win and maintain customer trust ]]>
                                                                                                            </description>
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                                                                        <pubDate>Fri, 21 May 2021 12:20:09 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Marketing and Comms]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ itpro@futurenet.com (ITPro) ]]></author>                    <dc:creator><![CDATA[ ITPro ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/C6DGZyYk8Z4kiHciRCYMK-1280-80.png">
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                                                                                                                                                                                                                                    <media:description><![CDATA[Humanising customer experience using technology - whitepaper from Aircall]]></media:description>                                                            <media:text><![CDATA[Humanising customer experience using technology - whitepaper from Aircall]]></media:text>
                                <media:title type="plain"><![CDATA[Humanising customer experience using technology - whitepaper from Aircall]]></media:title>
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                                                            <title><![CDATA[ Are you failing to deliver a single view of the customer? ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/business-operations/marketing-comms/359561/are-you-failing-to-deliver-a-single-view-of-the-customer</link>
                                                                            <description>
                            <![CDATA[ Ensure 'connectedness' across four business areas to achieve personalisation ]]>
                                                                                                            </description>
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                                                                        <pubDate>Mon, 17 May 2021 10:33:43 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Marketing and Comms]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ itpro@futurenet.com (ITPro) ]]></author>                    <dc:creator><![CDATA[ ITPro ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/afDCBJzLgzZtkdxV6o9ZcM-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[Are you failing to deliver a single view of the customer? - person surrounded by icons - whitepaper from Credera]]></media:description>                                                            <media:text><![CDATA[Are you failing to deliver a single view of the customer? - person surrounded by icons - whitepaper from Credera]]></media:text>
                                <media:title type="plain"><![CDATA[Are you failing to deliver a single view of the customer? - person surrounded by icons - whitepaper from Credera]]></media:title>
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                                                            <title><![CDATA[ Salesforce wins Disney Studios contract to overhaul digital workflows ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/marketing-comms/customer-relationship-management-crm/359452/salesforce-disney-studios-deal</link>
                                                                            <description>
                            <![CDATA[ Disney's StudioLAB will use the CRM giant's technology to improve content workflows and inform decision making ]]>
                                                                                                            </description>
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                                                                        <pubDate>Fri, 07 May 2021 10:46:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Marketing and Comms]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Bobby Hellard ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/Afo9jyVCRvxDWVh5zbF7sb-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[A smartphone with Disney+ and popcorn]]></media:description>                                                            <media:text><![CDATA[A smartphone with Disney+ and popcorn]]></media:text>
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                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Roadmap 2021: What’s coming from 3CX ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/marketing-comms/business-communications/358868/roadmap-2021-whats-coming-from-3cx</link>
                                                                            <description>
                            <![CDATA[ 3CX has a clear vision for a connected 2021: to simplify the experience for customers and your staff. Here, we provide a glimpse at what 3CX v18 will bring ]]>
                                                                                                            </description>
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                                                                        <pubDate>Thu, 11 Mar 2021 17:04:03 +0000</pubDate>                                                                                                                                <updated>Tue, 30 Mar 2021 09:40:03 +0000</updated>
                                                                                                                                            <category><![CDATA[Marketing and Comms]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ itpro@futurenet.com (ITPro) ]]></author>                    <dc:creator><![CDATA[ ITPro ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/qN4bzLjsBaJ65cGys7bF6k-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[A women sits at her desk on a video call]]></media:description>                                                            <media:text><![CDATA[A women sits at her desk on a video call]]></media:text>
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                                <item>
                                                            <title><![CDATA[ All work and no play? ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/business/business-strategy/358781/all-work-and-no-play</link>
                                                                            <description>
                            <![CDATA[ Sample our exclusive Business Briefing content ]]>
                                                                                                            </description>
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                                                                        <pubDate>Thu, 04 Mar 2021 16:37:40 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Marketing and Comms]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ itpro@futurenet.com (ITPro) ]]></author>                    <dc:creator><![CDATA[ ITPro ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/K4ZTucfEPiQ3iFxnrABeHT-1280-80.png">
                                                            <media:credit><![CDATA[null]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[All work and no play? Gamification in business - The Business Briefing]]></media:description>                                                            <media:text><![CDATA[All work and no play? Gamification in business - The Business Briefing]]></media:text>
                                <media:title type="plain"><![CDATA[All work and no play? Gamification in business - The Business Briefing]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/K4ZTucfEPiQ3iFxnrABeHT-1280-80.png" />
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                                <item>
                                                            <title><![CDATA[ Building a digital experience dream team ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/marketing-comms/digital-marketing/358246/building-a-digital-experience-dream-team</link>
                                                                            <description>
                            <![CDATA[ Transforming work in times of change ]]>
                                                                                                            </description>
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                                                                        <pubDate>Wed, 06 Jan 2021 15:15:12 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Marketing and Comms]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ itpro@futurenet.com (ITPro) ]]></author>                    <dc:creator><![CDATA[ ITPro ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/poP8TksfRWpxoY6T4AhXP9-1280-80.png">
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                                                                                                                                                                                                                                    <media:description><![CDATA[How to build the best digital experience team - whitepaper from Sitecore]]></media:description>                                                            <media:text><![CDATA[How to build the best digital experience team - whitepaper from Sitecore]]></media:text>
                                <media:title type="plain"><![CDATA[How to build the best digital experience team - whitepaper from Sitecore]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/poP8TksfRWpxoY6T4AhXP9-1280-80.png" />
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                                <item>
                                                            <title><![CDATA[ The total economic impact of Slack for technical teams ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/marketing-comms/business-communications/358212/the-total-economic-impact-of-slack-for-technical</link>
                                                                            <description>
                            <![CDATA[ Cost savings and business benefits enabled by Slack ]]>
                                                                                                            </description>
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                                                                        <pubDate>Mon, 04 Jan 2021 09:22:33 +0000</pubDate>                                                                                                                                <updated>Thu, 01 Apr 2021 14:21:33 +0000</updated>
                                                                                                                                            <category><![CDATA[Marketing and Comms]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ itpro@futurenet.com (ITPro) ]]></author>                    <dc:creator><![CDATA[ ITPro ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/4YATiznCNziDmeaUfLh6Em-1280-80.png">
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                                                                                                                                                                                                                                    <media:description><![CDATA[The benefits of Slack for technical teams - whitepaper]]></media:description>                                                            <media:text><![CDATA[The benefits of Slack for technical teams - whitepaper]]></media:text>
                                <media:title type="plain"><![CDATA[The benefits of Slack for technical teams - whitepaper]]></media:title>
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                                <item>
                                                            <title><![CDATA[ Three ways to align your marketing strategies to achieve your sales goals ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/business-operations/managed-service-provider-msp/358072/three-ways-to-align-your-marketing</link>
                                                                            <description>
                            <![CDATA[ MSP sales and marketing best practices ]]>
                                                                                                            </description>
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                                                                        <pubDate>Wed, 09 Dec 2020 16:55:11 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Marketing and Comms]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ itpro@futurenet.com (ITPro) ]]></author>                    <dc:creator><![CDATA[ ITPro ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/HBawjc9mSjZFCnGB74jWL3-1280-80.png">
                                                            <media:credit><![CDATA[null]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Three ways to align your marketing strategies to achieve your sales goals - whitepaper]]></media:description>                                                            <media:text><![CDATA[Three ways to align your marketing strategies to achieve your sales goals - whitepaper]]></media:text>
                                <media:title type="plain"><![CDATA[Three ways to align your marketing strategies to achieve your sales goals - whitepaper]]></media:title>
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                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/HBawjc9mSjZFCnGB74jWL3-1280-80.png" />
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                                <item>
                                                            <title><![CDATA[ Go further with mobile marketing ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/marketing-comms/customer-experience-cx/358006/go-further-with-mobile-marketing</link>
                                                                            <description>
                            <![CDATA[ Easy steps to get your mobile strategy up-to-speed ]]>
                                                                                                            </description>
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                                                                        <pubDate>Thu, 03 Dec 2020 17:03:52 +0000</pubDate>                                                                                                                                <updated>Tue, 23 Feb 2021 10:42:52 +0000</updated>
                                                                                                                                            <category><![CDATA[Marketing and Comms]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ itpro@futurenet.com (ITPro) ]]></author>                    <dc:creator><![CDATA[ ITPro ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/thxtbjw2NZGYEhLU4taxo6-1280-80.png">
                                                            <media:credit><![CDATA[null]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Easy steps to get your mobile strategy up-to-speed - whitepaper from Oracle]]></media:description>                                                            <media:text><![CDATA[Easy steps to get your mobile strategy up-to-speed - whitepaper from Oracle]]></media:text>
                                <media:title type="plain"><![CDATA[Easy steps to get your mobile strategy up-to-speed - whitepaper from Oracle]]></media:title>
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