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                    <title><![CDATA[ Latest from ITPro in Sales-and-crm ]]></title>
                <link>https://www.itpro.com/tag/sales-and-crm</link>
        <description><![CDATA[ All the latest sales-and-crm content from the ITPro team ]]></description>
                                    <lastBuildDate>Fri, 17 Apr 2026 07:30:26 +0000</lastBuildDate>
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                                                            <title><![CDATA[ SugarCRM rebrands in AI-driven CRM and channel push ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/business/business-strategy/sugarcrm-rebrands-in-ai-driven-crm-and-channel-push</link>
                                                                            <description>
                            <![CDATA[ The software vendor said the move reflects its push to deliver more proactive, action-led sales capabilities ]]>
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                                                                        <pubDate>Fri, 17 Apr 2026 07:30:26 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business Strategy]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ itpro@futurenet.com (Daniel Todd) ]]></author>                    <dc:creator><![CDATA[ Daniel Todd ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/UuH8VYPbrhpiW8Hrs9YJTE-1280-80.jpg">
                                                            <media:credit><![CDATA[SugarAI]]></media:credit>
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                                                            <title><![CDATA[ Everything we know about the Workday data breach so far ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/security/data-breaches/workday-data-breach-what-we-know-so-far</link>
                                                                            <description>
                            <![CDATA[ HR technology firm Workday has confirmed a data breach after threat actors gained access to a third-party CRM platform. ]]>
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                                                                        <pubDate>Mon, 18 Aug 2025 10:48:57 +0000</pubDate>                                                                                                                                <updated>Mon, 18 Aug 2025 10:55:35 +0000</updated>
                                                                                                                                            <category><![CDATA[Data Breaches]]></category>
                                                    <category><![CDATA[Security]]></category>
                                                                                                <author><![CDATA[ ross.kelly@futurenet.com (Ross Kelly) ]]></author>                    <dc:creator><![CDATA[ Ross Kelly ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/3VSCM7dFbCcg8kjBcrEPoB-1280-80.jpg">
                                                            <media:credit><![CDATA[Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Workday logo and branding pictured on a sign in Davos, Switzerland ahead of the World Economic Forum (WEF).]]></media:description>                                                            <media:text><![CDATA[Workday logo and branding pictured on a sign in Davos, Switzerland ahead of the World Economic Forum (WEF).]]></media:text>
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                                                            <title><![CDATA[ “No, I don't think it is the end of Salesforce”: Klarna CEO clarifies why it stopped using Salesforce – and why he doesn’t think other companies will follow suit  ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/technology/artificial-intelligence/klarna-ceo-sebastian-siemiatkowski-salesforce</link>
                                                                            <description>
                            <![CDATA[ Klarna CEO Sebastian Siemiatkowski has explained his firm’s decision to stop using Salesforce in favor of its in-house AI tools. ]]>
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                                                                        <pubDate>Mon, 24 Mar 2025 15:13:01 +0000</pubDate>                                                                                                                                <updated>Mon, 24 Mar 2025 15:13:08 +0000</updated>
                                                                                                                                            <category><![CDATA[Artificial Intelligence]]></category>
                                                    <category><![CDATA[Technology]]></category>
                                                                                                <author><![CDATA[ george.fitzmaurice@futurenet.com (George Fitzmaurice) ]]></author>                    <dc:creator><![CDATA[ George Fitzmaurice ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/4EZenVAjEjUZkNg2Pi7ZqC-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[Klarna CEO Sebastian Siemiatkowski pictured while speaking at the Symposium Stockholm &#039;Brilliant Minds&#039; technology and music conference in Stockholm, Sweden.]]></media:description>                                                            <media:text><![CDATA[Klarna CEO Sebastian Siemiatkowski pictured while speaking at the Symposium Stockholm &#039;Brilliant Minds&#039; technology and music conference in Stockholm, Sweden.]]></media:text>
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                                                            <title><![CDATA[ What is sales enablement software? ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/business-operations/sales-crm/367929/what-is-sales-enablement-software</link>
                                                                            <description>
                            <![CDATA[ Sales enablement software brings data intelligence and productivity tools to the art of selling, helping you win more deals ]]>
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                                                                        <pubDate>Tue, 04 Oct 2022 14:21:39 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Data and Insights]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Ioana Andrei ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/2C5YNKZNdTP7m4p2v2jvo3-1280-80.jpg">
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                                                                                                                                                                        <media:description><![CDATA[Highspot offers multiple sales enablement features in one platform]]></media:description>                                                            <media:text><![CDATA[sales support staff on computers talking to customers]]></media:text>
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                                                            <title><![CDATA[ Best sales enablement software ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/business-operations/sales-crm/367968/best-sales-enablement-software-in-2022</link>
                                                                            <description>
                            <![CDATA[ Integrate sales and marketing to increase sales of products and services in the most efficient way, here are our picks for the best sales enablement software ]]>
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                                                                        <pubDate>Tue, 04 Oct 2022 14:19:55 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Data and Insights]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Brian Turner ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/WJCMMkUUUAcGZkvWvzVHxW-1280-80.jpg">
                                                            <media:credit><![CDATA[Mediafly]]></media:credit>
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                                                            <title><![CDATA[ Salesforce partners with WhatsApp for personalised business messaging ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/business-operations/sales-crm/369126/salesforce-partners-with-whatsapp-for-personalised-business</link>
                                                                            <description>
                            <![CDATA[ New integration aims to help companies build Salesforce-controlled chat experiences on the messaging platform ]]>
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                                                                        <pubDate>Thu, 22 Sep 2022 10:29:10 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Data and Insights]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Daniel Todd ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/vDvMiKVNu4tSXzcVyk77oh-1280-80.jpg">
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                                                            <title><![CDATA[ Mastering retention ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/marketing-comms/customer-relationship-management-crm/369081/matering-retention</link>
                                                                            <description>
                            <![CDATA[ Turning user behaviour insights into retention strategies ]]>
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                                                                        <pubDate>Thu, 15 Sep 2022 10:40:24 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Data and Insights]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ itpro@futurenet.com (ITPro) ]]></author>                    <dc:creator><![CDATA[ ITPro ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/tqDGiSxVCy9vnyJEC2DPG8-1280-80.png">
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                                                            <title><![CDATA[ How customer relationship management (CRM) can help your business ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/marketing-comms/customer-relationship-management-crm/369039/how-customer-relationship-management</link>
                                                                            <description>
                            <![CDATA[ Are you still keeping customer details in a simple database or spreadsheet? There are several benefits of adopting an integrated CRM system ]]>
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                                                                        <pubDate>Thu, 15 Sep 2022 07:00:13 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Leadership]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Nik Rawlinson ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/TLNbRqszstPWAKqDJbU9Bm-1280-80.jpg">
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                                                            <title><![CDATA[ 1.2m businesses now eligible for UK gov's software discounts ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/business-strategy/smb/368631/12m-business-now-eligible-for-uk-govs-software-discounts</link>
                                                                            <description>
                            <![CDATA[ Help to Grow: Digital scheme offers up to £5,000 off selected CRM and e-commerce software ]]>
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                                                                        <pubDate>Mon, 25 Jul 2022 09:57:55 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Digital Transformation]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Bobby Hellard ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/3fmp7xDH266jLCG9JVAr2X-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[Startup thinking of ideas]]></media:description>                                                            <media:text><![CDATA[Startup thinking of ideas]]></media:text>
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                                                            <title><![CDATA[ Microsoft launches Digital Contact Center Platform  ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/marketing-comms/customer-relationship-management-crm/368601/microsoft-launches-digital-contact-center-platform</link>
                                                                            <description>
                            <![CDATA[ The tech giant's new service will pull together features from Dynamics, Teams and Nuance AI for customer service automation ]]>
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                                                                        <pubDate>Wed, 20 Jul 2022 10:02:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Leadership]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Bobby Hellard ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/ijYGwivZaazmcSKoaEJ8c3-1280-80.png">
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                                                                                                                                                                                                                                    <media:description><![CDATA[Microsoft&amp;#039;s Digital Contact Center on mobile]]></media:description>                                                            <media:text><![CDATA[Microsoft&amp;#039;s Digital Contact Center on mobile]]></media:text>
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                                                            <title><![CDATA[ The state of Salesforce: Future of business ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/marketing-comms/customer-relationship-management-crm/368475/the-state-of-salesforce-future-of</link>
                                                                            <description>
                            <![CDATA[ Three articles that look forward into the changing state of Salesforce and the future of business ]]>
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                                                                        <pubDate>Thu, 07 Jul 2022 12:06:26 +0000</pubDate>                                                                                                                                <updated>Wed, 19 Oct 2022 11:06:26 +0000</updated>
                                                                                                                                            <category><![CDATA[Leadership]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ itpro@futurenet.com (ITPro) ]]></author>                    <dc:creator><![CDATA[ ITPro ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/8UtYcxGTFUTEhrC4ByRSyE-1280-80.png">
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                                                            <title><![CDATA[ Microsoft Viva Sales aims to take the busy work out of CRM ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/marketing-comms/customer-relationship-management-crm/368306/microsoft-launches-viva-sales</link>
                                                                            <description>
                            <![CDATA[ The AI-powered platform aims to give sellers easier access to customer information from across the business ]]>
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                                                                        <pubDate>Thu, 16 Jun 2022 11:45:01 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Leadership]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Bobby Hellard ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/rw4ZWgr2Lv7jfrtLVf69bZ-1280-80.png">
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                                                                                                                                                                                                                                    <media:description><![CDATA[A sales person sat at a desk while using Microsoft&amp;#039;s Viva Sales platform]]></media:description>                                                            <media:text><![CDATA[A sales person sat at a desk while using Microsoft&amp;#039;s Viva Sales platform]]></media:text>
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                                                            <title><![CDATA[ Netsuite integration checklist ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/software/integration/367732/netsuite-integration-checklist</link>
                                                                            <description>
                            <![CDATA[ Understand your integration needs ]]>
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                                                                        <pubDate>Wed, 18 May 2022 13:11:42 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Big Data]]></category>
                                                    <category><![CDATA[Technology]]></category>
                                                                                                <author><![CDATA[ itpro@futurenet.com (ITPro) ]]></author>                    <dc:creator><![CDATA[ ITPro ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/rnT29TdGPbdGiU9i6a8DGF-1280-80.png">
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                                                            <title><![CDATA[ Salesforce integration checklist ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/business-operations/sales-crm/367730/salesforce-integration-checklist</link>
                                                                            <description>
                            <![CDATA[ A tool to help you plan and manage any Salesforce integration project ]]>
                                                                                                            </description>
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                                                                        <pubDate>Wed, 18 May 2022 13:02:28 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Big Data]]></category>
                                                    <category><![CDATA[Technology]]></category>
                                                                                                <author><![CDATA[ itpro@futurenet.com (ITPro) ]]></author>                    <dc:creator><![CDATA[ ITPro ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/UKqUwFQkJLgCiAyzccMnbg-1280-80.png">
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                                                            <title><![CDATA[ Salesforce acquires financial comms specialist for Slack ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/business-strategy/mergers-and-acquisitions/367619/salesforce-acquires-financial-comms-specialist</link>
                                                                            <description>
                            <![CDATA[ Troop.ai is to be incorporated into Slack to aid customer-facing sales teams ]]>
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                                                                        <pubDate>Tue, 10 May 2022 10:00:33 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Acquisition]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Bobby Hellard ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/CVJVwhZTzXuvTMwGWEWYrP-1280-80.jpg">
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                                                            <title><![CDATA[ Oracle Fusion Marketing automates lead generation ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/technology/artificial-intelligence-ai/360949/oracles-fusion-marketing-streamlines-lead-generation</link>
                                                                            <description>
                            <![CDATA[ The AI-powered platform automates campaign configuration across touchpoints ]]>
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                                                                        <pubDate>Mon, 20 Sep 2021 16:45:42 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Artificial Intelligence]]></category>
                                                    <category><![CDATA[Technology]]></category>
                                                                                                                    <dc:creator><![CDATA[ Praharsha Anand ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/QdzeSEV7Dj9BHJe5pkUDmC-1280-80.jpg">
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                                                            <title><![CDATA[ Yext’s AI Search solution now available on Salesforce AppExchange ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/business-operations/sales-crm/360633/yexts-ai-search-solution-now-available-on-salesforce</link>
                                                                            <description>
                            <![CDATA[ Yext AI adds natural language search support across Salesforce Service Cloud ]]>
                                                                                                            </description>
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                                                                        <pubDate>Thu, 19 Aug 2021 15:19:11 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Artificial Intelligence]]></category>
                                                    <category><![CDATA[Technology]]></category>
                                                                                                                    <dc:creator><![CDATA[ Praharsha Anand ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/52hxE22cZ4gCsZeLr2Wken-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[Yext AI Search overlaying a Salesforce screen]]></media:description>                                                            <media:text><![CDATA[Yext AI Search overlaying a Salesforce screen]]></media:text>
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                                                            <title><![CDATA[ Salesforce enhances cloud-based health care offering  ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/cloud/360524/salesforce-enhances-cloud-based-health-care-offering</link>
                                                                            <description>
                            <![CDATA[ Remote patient management and medication tracking among new services ]]>
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                                                                        <pubDate>Mon, 09 Aug 2021 17:16:03 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Data and Insights]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Danny Bradbury ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/twcR2h6zfJpngy2CbCrtNX-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[Doctor with an image of a cloud in front of him]]></media:description>                                                            <media:text><![CDATA[Doctor with an image of a cloud in front of him]]></media:text>
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                                                            <title><![CDATA[ Five tech challenges facing retailers today ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/marketing-comms/e-commerce/360398/five-tech-challenges-facing-retailers-today</link>
                                                                            <description>
                            <![CDATA[ Rising to the challenges of the new retail age ]]>
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                                                                        <pubDate>Wed, 28 Jul 2021 14:51:09 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Digital Transformation]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Sarah Thomson ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/CD3HcfUA46fMgoQK8bxNHa-1280-80.jpg">
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                                                            <title><![CDATA[ Over two-thirds of B2B sellers plan to adopt self-service tools ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/marketing-comms/e-commerce/360194/over-two-thirds-of-b2b-sellers-plan-to-adopt-self-service-tools</link>
                                                                            <description>
                            <![CDATA[ How B2B e-commerce has grown rapidly during the pandemic and how sellers are adapting to digital processes ]]>
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                                                                        <pubDate>Tue, 13 Jul 2021 08:35:25 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Digital Transformation]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Gabriella Buckner ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/JrzHhBhiP5mNbiJWM3oYuS-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[&amp;#039;E-commerce&amp;#039; surrounded by symbols like shopping cart, clock, envelope on an orange background ]]></media:description>                                                            <media:text><![CDATA[&amp;#039;E-commerce&amp;#039; surrounded by symbols like shopping cart, clock, envelope on an orange background ]]></media:text>
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                                                            <title><![CDATA[ B2B under quarantine ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/marketing-comms/e-commerce/360123/b2b-under-quarantine</link>
                                                                            <description>
                            <![CDATA[ Key B2C e-commerce features B2B need to adopt to survive ]]>
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                                                                        <pubDate>Tue, 06 Jul 2021 10:22:08 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business Strategy]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ itpro@futurenet.com (ITPro) ]]></author>                    <dc:creator><![CDATA[ ITPro ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/gzZoC8EnuRkEv3fNYw7foN-1280-80.png">
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                                                                                                                                                                                                                                    <media:description><![CDATA[Laptop screen with people on a video call - whitepaper from Adobe]]></media:description>                                                            <media:text><![CDATA[Laptop screen with people on a video call - whitepaper from Adobe]]></media:text>
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                                                            <title><![CDATA[ Must-haves for your next e-commerce platform ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/marketing-comms/e-commerce/360121/must-haves-for-your-next-e-commerce-platform</link>
                                                                            <description>
                            <![CDATA[ Five capabilities needed to win in tomorrow’s digital marketplace ]]>
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                                                                        <pubDate>Tue, 06 Jul 2021 10:13:56 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business Strategy]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ itpro@futurenet.com (ITPro) ]]></author>                    <dc:creator><![CDATA[ ITPro ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/njKbTKJRRmVhP7ZBRZTNjB-1280-80.png">
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                                                                                                                                                                                                                                    <media:description><![CDATA[Man on a laptop in a colourful bubble - whitepaper from Adobe]]></media:description>                                                            <media:text><![CDATA[Man on a laptop in a colourful bubble - whitepaper from Adobe]]></media:text>
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                                                            <title><![CDATA[ Top obstacles and business strategies for digital sellers ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/business-strategy/business-transformation/360119/top-obstacles-and-business-strategies-for-digital</link>
                                                                            <description>
                            <![CDATA[ This survey reveals both challenges and emerging opportunities in 2021 ]]>
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                                                                        <pubDate>Tue, 06 Jul 2021 10:02:13 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Marketing and Comms]]></category>
                                                                                                <author><![CDATA[ itpro@futurenet.com (ITPro) ]]></author>                    <dc:creator><![CDATA[ ITPro ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/76UdGxLzUnk82C9Kke2Zy6-1280-80.png">
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                                                                                                                                                                                                                                    <media:description><![CDATA[Woman on laptop in a colourful bubble - whitepaper from Adobe]]></media:description>                                                            <media:text><![CDATA[Woman on laptop in a colourful bubble - whitepaper from Adobe]]></media:text>
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                                                            <title><![CDATA[ AWS and Salesforce launch integration partnership ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/business-operations/sales-crm/359976/aws-and-salesforce-launch-integration-partnership</link>
                                                                            <description>
                            <![CDATA[ Salesforce developers will be able to consume AWS services natively ]]>
                                                                                                            </description>
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                                                                        <pubDate>Wed, 23 Jun 2021 18:12:20 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Servers &amp; Storage]]></category>
                                                    <category><![CDATA[Infrastructure]]></category>
                                                                                                                    <dc:creator><![CDATA[ Danny Bradbury ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/5eBPLSyhZmmLwTrGXti42n-1280-80.jpg">
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                                                            <title><![CDATA[ Salesforce adds low-code dev tools to its platform ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/business-operations/sales-crm/359974/salesforce-adds-low-code-dev-tools-to-its-platform</link>
                                                                            <description>
                            <![CDATA[ New feature should enable anyone to create apps ]]>
                                                                                                            </description>
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                                                                        <pubDate>Wed, 23 Jun 2021 14:13:54 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Software]]></category>
                                                                                                                    <dc:creator><![CDATA[ Rene Millman ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/CVJVwhZTzXuvTMwGWEWYrP-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[Salesforce logo on a glass wall]]></media:description>                                                            <media:text><![CDATA[Salesforce logo on a glass wall]]></media:text>
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                                                            <title><![CDATA[ Salesforce wins Disney Studios contract to overhaul digital workflows ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/marketing-comms/customer-relationship-management-crm/359452/salesforce-disney-studios-deal</link>
                                                                            <description>
                            <![CDATA[ Disney's StudioLAB will use the CRM giant's technology to improve content workflows and inform decision making ]]>
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                                                                        <pubDate>Fri, 07 May 2021 10:46:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Marketing and Comms]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Bobby Hellard ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/Afo9jyVCRvxDWVh5zbF7sb-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[A smartphone with Disney+ and popcorn]]></media:description>                                                            <media:text><![CDATA[A smartphone with Disney+ and popcorn]]></media:text>
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                                                            <title><![CDATA[ How MSPs build outperforming sales teams ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/business-operations/managed-service-provider-msp/359169/how-msps-build-outperforming-sales-teams</link>
                                                                            <description>
                            <![CDATA[ The definitive guide to sales ]]>
                                                                                                            </description>
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                                                                        <pubDate>Fri, 09 Apr 2021 13:51:49 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Digital Transformation]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ itpro@futurenet.com (ITPro) ]]></author>                    <dc:creator><![CDATA[ ITPro ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/LKseNuk4qQxsNcYTh42u9E-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[How MSPs build outperforming sales teams - whitepaper from Liongard]]></media:description>                                                            <media:text><![CDATA[How MSPs build outperforming sales teams - whitepaper from Liongard]]></media:text>
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                                                            <title><![CDATA[ Akamai’s Vaccine Edge offers rapid access to COVID-19 vaccine appointments ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/business-operations/sales-crm/359072/akamais-vaccine-edge-offers-rapid-access-to-covid-19-vaccine</link>
                                                                            <description>
                            <![CDATA[ The solution is built on Salesforce’s Vaccine Cloud ]]>
                                                                                                            </description>
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                                                                        <pubDate>Tue, 30 Mar 2021 14:08:12 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Data and Insights]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Praharsha Anand ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/Ar89ipdKLqieKCmsTz7fPL-1280-80.jpg">
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                                                            <title><![CDATA[ IBM buys Salesforce consultancy firm 7Summits ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/business-strategy/digital-transformation/358287/ibm-buys-salesforce-consultancy-firm-7summits</link>
                                                                            <description>
                            <![CDATA[ The company says the deal will bring added support for clients' digital transformation projects through hybrid cloud and AI ]]>
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                                                                        <pubDate>Tue, 12 Jan 2021 09:46:28 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Hybrid Cloud]]></category>
                                                    <category><![CDATA[Cloud]]></category>
                                                                                                                    <dc:creator><![CDATA[ Carly Page ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/UYicf7fzU7xSF2TBGw4ehE-1280-80.jpg">
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                                                            <title><![CDATA[ BQE launches cloud-native CRM for professional services firms ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/marketing-comms/customer-relationship-management-crm/357730/bqe-launches-cloud-native-crm-for</link>
                                                                            <description>
                            <![CDATA[ CORE CRM is a cloud-native platform that users can securely access from anywhere and at any time ]]>
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                                                                        <pubDate>Wed, 11 Nov 2020 13:48:52 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Leadership]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ David Gargaro ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/Mu8iw8bkqs2ozrYXguFunW-1280-80.jpg">
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                                                            <title><![CDATA[ Sabre develops smart, scalable retail engine for travel industry ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/business-operations/sales-crm/357657/sabre-develops-smart-scalable-retail-engine-for-travel</link>
                                                                            <description>
                            <![CDATA[ The retail engine will use proprietary Sabre Travel AI technology ]]>
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                                                                        <pubDate>Wed, 04 Nov 2020 16:08:19 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Artificial Intelligence]]></category>
                                                    <category><![CDATA[Technology]]></category>
                                                                                                                    <dc:creator><![CDATA[ David Gargaro ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/meYD2nCsMCmuGHP2axLpSA-1280-80.jpg">
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                                                            <title><![CDATA[ Samsung capitalises on Huawei downturn as profits surge ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/business/business-operations/357580/samsung-capitalises-on-huawei-downturn-as-profits-surge</link>
                                                                            <description>
                            <![CDATA[ The South Korean tech giant managed to rake in record-breaking revenues in Q2 ]]>
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                                                                        <pubDate>Thu, 29 Oct 2020 12:04:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Mobile Phones]]></category>
                                                    <category><![CDATA[Hardware]]></category>
                                                                                                                    <dc:creator><![CDATA[ Sabina Weston ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/TAGgjb7euzQTZRmVDbHoxe-1280-80.jpg">
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                                                            <title><![CDATA[ Microsoft makes CRM a "priority" in bid to challenge Salesforce ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/business/business-strategy/357495/microsoft-crm-priority-challenge-salesforce</link>
                                                                            <description>
                            <![CDATA[ The tech giant is reportedly pushing sales teams to talks about Dynamics 365 cloud software with customers ]]>
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                                                                        <pubDate>Wed, 21 Oct 2020 09:38:30 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business Strategy]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Bobby Hellard ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/xvXroFtTUCHD5xPk6iQzdD-1280-80.jpg">
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                                                            <title><![CDATA[ Twilio acquires CRM startup Segment for £2.45 billion ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/business-strategy/mergers-and-acquisitions/357388/twilio-buys-segment-official</link>
                                                                            <description>
                            <![CDATA[ The company says the deal will help it to achieve its vision of becoming the world’s leading customer engagement platform ]]>
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                                                                        <pubDate>Mon, 12 Oct 2020 08:16:35 +0000</pubDate>                                                                                                                                <updated>Mon, 12 Oct 2020 14:13:35 +0000</updated>
                                                                                                                                            <category><![CDATA[Acquisition]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Carly Page ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/79k8FbZqSnuDvn4g2bh22j-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[The red Twilio logo on an iPhone screen that&amp;#039;s sat on top of a MacBook keyboard]]></media:description>                                                            <media:text><![CDATA[The red Twilio logo on an iPhone screen that&amp;#039;s sat on top of a MacBook keyboard]]></media:text>
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                                                            <title><![CDATA[ Salesforce aims to help manage coronavirus vaccine demand ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/business-operations/sales-crm/357284/salesforce-aims-to-help-manage-sky-high-coronavirus-vaccine</link>
                                                                            <description>
                            <![CDATA[ New Work.com solution will streamline vaccine administration, outreach, inventory and more ]]>
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                                                                        <pubDate>Tue, 29 Sep 2020 18:48:49 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Data and Insights]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Justin Cupler ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/GapuWCc8LiZkgWQq5WLZMH-1280-80.jpg">
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                                                            <title><![CDATA[ Salesforce posts 29% year-over-year revenue increase in Q2 ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/business-operations/sales-crm/356888/salesforce-posts-29-year-over-year-revenue-increase-in-q2</link>
                                                                            <description>
                            <![CDATA[ Salesforce reports $5.15 billion in Q2 sales, surpassing analysts expectations ]]>
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                                                                        <pubDate>Wed, 26 Aug 2020 12:22:07 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Data and Insights]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Sarah Brennan ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/Yx5dPBKW7LiD5P3sUCo2r-1280-80.jpg">
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                                                            <title><![CDATA[ The State of Salesforce 2020 ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/marketing-comms/customer-relationship-management-crm/356705/the-state-of-salesforce-2020</link>
                                                                            <description>
                            <![CDATA[ Your guide to getting the most from Salesforce ]]>
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                                                                        <pubDate>Fri, 07 Aug 2020 13:44:31 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Leadership]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ itpro@futurenet.com (ITPro) ]]></author>                    <dc:creator><![CDATA[ ITPro ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/makaL6GvUJt7DxshfATvDe-1280-80.png">
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                                                            <title><![CDATA[ Salesforce augments its Marketing Cloud suite with new automation tools ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/cloud/software-as-a-service-saas/356484/salesforce-announces-new-marketing-cloud-features</link>
                                                                            <description>
                            <![CDATA[ The company is starting to reap the rewards of a string of high profile acquisitions ]]>
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                                                                        <pubDate>Fri, 17 Jul 2020 09:54:59 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[SaaS]]></category>
                                                    <category><![CDATA[Cloud]]></category>
                                                                                                                    <dc:creator><![CDATA[ Sabina Weston ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/8SZ82FgKaVDLwkLKiumsVT-1280-80.png">
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                                                            <title><![CDATA[ Salesforce Anywhere streamlines remote work ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/business-operations/sales-crm/356233/salesforce-anywhere-streamlines-remote-work</link>
                                                                            <description>
                            <![CDATA[ Cloud-based service helps companies navigate a work-from-anywhere world ]]>
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                                                                        <pubDate>Thu, 25 Jun 2020 19:26:18 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Data and Insights]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Sarah Brennan ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/CXhVVxomCwSNBhnQewRirW-1280-80.jpg">
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                                                            <title><![CDATA[ What’s next for e-commerce? ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/business-operations/sales-crm/355091/whats-next-for-e-commerce</link>
                                                                            <description>
                            <![CDATA[ Social media, mobile, e-payments, virtual sales forces, niche businesses and analytics are all converging to change how we shop ]]>
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                                                                        <pubDate>Tue, 31 Mar 2020 05:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Data and Insights]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ David Howell ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/tv6NVWKWVoCrpeCDfQtSkA-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[An abstract concept of someone making online purchases on a smartphone]]></media:description>                                                            <media:text><![CDATA[An abstract concept of someone making online purchases on a smartphone]]></media:text>
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                                                            <title><![CDATA[ IT spending forecasts looking grim amid coronavirus scare ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/business-operations/sales-crm/354982/it-spending-forecasts-looking-grim-amid-coronavirus-scare</link>
                                                                            <description>
                            <![CDATA[ Coronavirus projected to cut IT spending by $200 billion in 2020, but mass migration to the cloud could save it ]]>
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                                                                        <pubDate>Thu, 12 Mar 2020 13:52:03 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Data and Insights]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Justin Cupler ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/qAPNQAGkUp3qQxiV4SVf7H-1280-80.jpg">
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                                                            <title><![CDATA[ Salesforce co-chief Keith Block steps down ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/business-operations/sales-crm/354863/salesforce-co-chief-keith-block-steps-down</link>
                                                                            <description>
                            <![CDATA[ No official reason has been given, although Block will stay on as an advisor with Salesforce for another year ]]>
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                                                                        <pubDate>Wed, 26 Feb 2020 12:41:37 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Leadership]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Keumars Afifi-Sabet ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/gj3EE3MrtsxBYGNj4rWp6P-1280-80.jpg">
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                                                            <title><![CDATA[ Microsoft touts ‘enhanced AI’ features for Dynamics 365 ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/business-operations/sales-crm/354830/microsoft-touts-enhanced-ai-features-for-dynamics-365</link>
                                                                            <description>
                            <![CDATA[ Additional capabilities among 400 new and updated features that make up extensive 2020 release ]]>
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                                                                        <pubDate>Fri, 21 Feb 2020 11:43:08 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Microsoft]]></category>
                                                    <category><![CDATA[Software]]></category>
                                                                                                                    <dc:creator><![CDATA[ Keumars Afifi-Sabet ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/stKv8Ny2BJvMZbYLGQW6mL-1280-80.jpg">
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                                <item>
                                                            <title><![CDATA[ Fast, flexible and compliant e-signatures for global businesses ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/business-operations/sales-crm/354717/fast-flexible-and-compliant-e-signatures-for-global-businesses</link>
                                                                            <description>
                            <![CDATA[ Be at the forefront of digital transformation with electronic signatures ]]>
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                                                                        <pubDate>Thu, 06 Feb 2020 10:00:56 +0000</pubDate>                                                                                                                                <updated>Thu, 06 Aug 2020 10:00:56 +0000</updated>
                                                                                                                                            <category><![CDATA[Digital Transformation]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ itpro@futurenet.com (ITPro) ]]></author>                    <dc:creator><![CDATA[ ITPro ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/m9Z4mfFRKVxdXGG82dc7kV-1280-80.png">
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                                <item>
                                                            <title><![CDATA[ Modernise and transform your sales organisation ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/business-operations/sales-crm/354716/modernise-and-transform-your-sales-organisation</link>
                                                                            <description>
                            <![CDATA[ Learn how a modernised sales process can drive your business ]]>
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                                                                        <pubDate>Thu, 06 Feb 2020 09:52:47 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Digital Transformation]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ itpro@futurenet.com (ITPro) ]]></author>                    <dc:creator><![CDATA[ ITPro ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/jDsNwUWYWcptAQKfHoshY5-1280-80.png">
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                                                            <title><![CDATA[ CRMs listed as top technology priority for growing SMBs ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/marketing-comms/customer-relationship-management-crm/354565/crms-listed-as-top-technology-priority</link>
                                                                            <description>
                            <![CDATA[ CRM investment drives the wider success roles of sales and customer experience ]]>
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                                                                        <pubDate>Fri, 17 Jan 2020 10:50:59 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Leadership]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Zach Cooper ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/XWMGPjK9tqnfyVc6AVfepk-1280-80.jpg">
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                                                            <title><![CDATA[ Salesforce unveils Customer 360 Truth in quest to provide single source of data reality ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/public-cloud/34854/salesforce-unveils-customer-360-truth-in-quest-to-provide-single-source-of-data</link>
                                                                            <description>
                            <![CDATA[ Organisations will be able to better understand customers and, in turn, personalise and enhance their experiences, according to Salesforce ]]>
                                                                                                            </description>
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                                                                        <pubDate>Wed, 20 Nov 2019 11:40:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Private Cloud]]></category>
                                                    <category><![CDATA[Cloud]]></category>
                                                                                                                    <dc:creator><![CDATA[ Maggie Holland ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/vDvMiKVNu4tSXzcVyk77oh-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[The Salesforce logo on a glass wall in an office building]]></media:description>                                                            <media:text><![CDATA[The Salesforce logo on a glass wall in an office building]]></media:text>
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                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ The definitive guide to backup for Salesforce ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/cloud/cloud-backup/354056/the-definitive-guide-to-backup-for-salesforce</link>
                                                                            <description>
                            <![CDATA[ How to identify an effective solution for keeping your data safe ]]>
                                                                                                            </description>
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                                                                        <pubDate>Fri, 15 Nov 2019 12:28:22 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Big Data]]></category>
                                                    <category><![CDATA[Technology]]></category>
                                                                                                <author><![CDATA[ itpro@futurenet.com (ITPro) ]]></author>                    <dc:creator><![CDATA[ ITPro ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/CPSFZf89bh6Fa6Xq5xtKog-1280-80.png">
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                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ What is CRM documentation and how can it benefit your business? ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/customer-relationship-management-crm/34398/what-is-crm-documentation-and-how-can-it-benefit-your</link>
                                                                            <description>
                            <![CDATA[ CRM software can be transformative, but employees need the resources to get the best out of it ]]>
                                                                                                            </description>
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                                                                        <pubDate>Fri, 13 Sep 2019 15:45:00 +0000</pubDate>                                                                                                                                <updated>Fri, 01 Oct 2021 09:20:00 +0000</updated>
                                                                                                                                            <category><![CDATA[Policy and Legislation]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Roland Moore-Colyer ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/zMTusxrEdbWtd93mPghDDh-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[A graphic representing CRM]]></media:description>                                                            <media:text><![CDATA[A graphic representing CRM]]></media:text>
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                                <item>
                                                            <title><![CDATA[ What is a GTM strategy? ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/business-strategy/31699/what-is-a-gtm-strategy</link>
                                                                            <description>
                            <![CDATA[ We explain what a go to market strategy is and why it's a business imperative ]]>
                                                                                                            </description>
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                                                                        <pubDate>Fri, 19 Jul 2019 11:23:00 +0000</pubDate>                                                                                                                                <updated>Mon, 16 Aug 2021 12:14:00 +0000</updated>
                                                                                                                                            <category><![CDATA[Leadership]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Bobby Hellard ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/LbF6sjVamR9NQLF6mLvQe5-1280-80.jpg">
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