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                    <title><![CDATA[ Latest from ITPro UK in Business-strategy ]]></title>
                <link>https://www.itpro.com/uk/business/business-strategy</link>
        <description><![CDATA[ All the latest business-strategy content from the ITPro  UK team ]]></description>
                                    <lastBuildDate>Fri, 01 May 2026 09:39:46 +0000</lastBuildDate>
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                                                            <title><![CDATA[ April rundown: OpenAI hesitations and Apple's new CEO ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/business/business-strategy/april-rundown-openai-cancellations-and-apples-new-ceo</link>
                                                                            <description>
                            <![CDATA[ As Apple enters a new era, DeepSeek is back and OpenAI is backing out of training clusters ]]>
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                                                                        <pubDate>Fri, 01 May 2026 09:39:46 +0000</pubDate>                                                                                                                                <updated>Fri, 01 May 2026 11:26:52 +0000</updated>
                                                                                                                                            <category><![CDATA[Business Strategy]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ rory.bathgate@futurenet.com (Rory Bathgate) ]]></author>                    <dc:creator><![CDATA[ Rory Bathgate ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/NqCirqNPqmJYLzkkaQfttV-1280-80.jpg">
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                                                            <title><![CDATA[ The great vendor purge is squeezing the channel ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/business/business-strategy/the-great-vendor-purge-is-squeezing-the-channel</link>
                                                                            <description>
                            <![CDATA[ Procurement teams are mandating shorter supplier lists and cloud marketplaces and rewriting the rules of IT buying. Channel partners must evolve into independent "estate advisers" or risk being rationalized out of existence ]]>
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                                                                        <pubDate>Fri, 01 May 2026 07:00:00 +0000</pubDate>                                                                                                                                <updated>Fri, 01 May 2026 14:55:29 +0000</updated>
                                                                                                                                            <category><![CDATA[Business Strategy]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ itpro@futurenet.com (Rene Millman) ]]></author>                    <dc:creator><![CDATA[ Rene Millman ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/kM8pHttCp79eHRVrUiU6zM-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[Vector image showing male business leader in suit standing beside robot recording AI productivity metrics signified by an arrow pointing in an upward trajectory.]]></media:description>                                                            <media:text><![CDATA[Vector image showing male business leader in suit standing beside robot recording AI productivity metrics signified by an arrow pointing in an upward trajectory.]]></media:text>
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                                                            <title><![CDATA[ Big tech earnings: Hyperscaler growth rates impress, but concerns remain over surging infrastructure capex ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/business/business-strategy/big-tech-earnings-hyperscaler-growth-rates-impress-but-concerns-remain-over-surging-infrastructure-capex</link>
                                                                            <description>
                            <![CDATA[ Concerns remain over big tech infrastructure spending despite positive earnings reports ]]>
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                                                                        <pubDate>Thu, 30 Apr 2026 11:05:30 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business Strategy]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Nicole Kobie ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/EpgLkF9hLowxLST8shybif-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[Graph vector image showing upward trends denoting an increase in cybersecurity spending practices in 2025.]]></media:description>                                                            <media:text><![CDATA[Graph vector image showing upward trends denoting an increase in cybersecurity spending practices in 2025.]]></media:text>
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                                                            <title><![CDATA[ Hardware volatility continues to squeeze channel margins ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/business/business-strategy/hardware-volatility-continues-to-squeeze-channel-margins</link>
                                                                            <description>
                            <![CDATA[ Memory pricing, in particular, is causing tension and forcing the channel ecosystem to quickly adapt to fast-changing market dynamics ]]>
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                                                                        <pubDate>Wed, 29 Apr 2026 07:00:00 +0000</pubDate>                                                                                                                                <updated>Wed, 29 Apr 2026 13:13:34 +0000</updated>
                                                                                                                                            <category><![CDATA[Business Strategy]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Christine Horton ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/KzdRjkytrv4khcmScwSj53-1280-80.jpg">
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                                                            <title><![CDATA[ The first hurdle is the hardest in generative AI adoption – and businesses keep falling ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/business/business-strategy/the-first-hurdle-is-the-hardest-in-generative-ai-adoption-and-businesses-keep-falling</link>
                                                                            <description>
                            <![CDATA[ AWS’ UK chief said AI advances “feel like magic” at its recent London summit, but many firms are facing the reality of sluggish gains ]]>
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                                                                        <pubDate>Thu, 23 Apr 2026 17:30:00 +0000</pubDate>                                                                                                                                <updated>Thu, 23 Apr 2026 19:28:06 +0000</updated>
                                                                                                                                            <category><![CDATA[Business Strategy]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ ross.kelly@futurenet.com (Ross Kelly) ]]></author>                    <dc:creator><![CDATA[ Ross Kelly ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/5U6eXUHt9vPgHT7z5pghjg-1280-80.jpg">
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                                                            <title><![CDATA[ Market volatility is exposing weak partnerships across the channel ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/business/business-strategy/market-volatility-is-exposing-weak-partnerships-across-the-channel</link>
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                            <![CDATA[ Strong partner ecosystems resist economic turbulence through versatility, skills, and adaptable technology ]]>
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                                                                        <pubDate>Thu, 23 Apr 2026 07:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business Strategy]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Lutz Lambrecht ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/MPqccF6vVF4MbfL6bCyEFa-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[Two hands made out of pixels, denoting technology, are joined in a handshake]]></media:description>                                                            <media:text><![CDATA[Two hands made out of pixels, denoting technology, are joined in a handshake]]></media:text>
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                                                            <title><![CDATA[ What is ‘friction-maxxing’ and should leaders embrace it? ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/business/business-strategy/what-is-friction-maxxing-and-should-leaders-embrace-it</link>
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                            <![CDATA[ AI tools make employees’ lives easier and convenient, but deliberately avoiding them can be good for strategic thinking and decision-making ]]>
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                                                                        <pubDate>Wed, 22 Apr 2026 07:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business Strategy]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ itpro@futurenet.com (Rich McEachran) ]]></author>                    <dc:creator><![CDATA[ Rich McEachran ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/Am2sxBrN6xzCWruR53jPe-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[An illustration showing employees from above, walking on intersecting blue roads to represent workflow friction.]]></media:description>                                                            <media:text><![CDATA[An illustration showing employees from above, walking on intersecting blue roads to represent workflow friction.]]></media:text>
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                                                            <title><![CDATA[ Why your best engineers are doing the wrong work ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/business/business-strategy/why-your-best-engineers-are-doing-the-wrong-work</link>
                                                                            <description>
                            <![CDATA[ Why MSPs should adopt platform engineering to free engineers for more strategic work ]]>
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                                                                        <pubDate>Tue, 21 Apr 2026 07:00:00 +0000</pubDate>                                                                                                                                <updated>Wed, 22 Apr 2026 13:32:40 +0000</updated>
                                                                                                                                            <category><![CDATA[Business Strategy]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Benjamin Brial ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/2n4gmnZ55EossCsbcNrCqn-1280-80.jpg">
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                                                            <title><![CDATA[ UK firms are grappling with mismatched AI productivity gains – employees are more efficient, but business performance is stagnating ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/business/business-strategy/ai-productivity-challenges-accenture-generating-impact-study</link>
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                            <![CDATA[ AI is providing value at an individual level, but “systems and workflows” need to be redesigned for business-wide gains ]]>
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                                                                        <pubDate>Mon, 20 Apr 2026 11:28:17 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business Strategy]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ ross.kelly@futurenet.com (Ross Kelly) ]]></author>                    <dc:creator><![CDATA[ Ross Kelly ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/7K6HfpqyunGBX9PzbBirqL-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[AI productivity concept image showing a small human standing on the fingertip of a large robotic hand while interacting with digital interfaces.]]></media:description>                                                            <media:text><![CDATA[AI productivity concept image showing a small human standing on the fingertip of a large robotic hand while interacting with digital interfaces.]]></media:text>
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                                                            <title><![CDATA[ SugarCRM rebrands in AI-driven CRM and channel push ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/business/business-strategy/sugarcrm-rebrands-in-ai-driven-crm-and-channel-push</link>
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                            <![CDATA[ The software vendor said the move reflects its push to deliver more proactive, action-led sales capabilities ]]>
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                                                                        <pubDate>Fri, 17 Apr 2026 07:30:26 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business Strategy]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ itpro@futurenet.com (Daniel Todd) ]]></author>                    <dc:creator><![CDATA[ Daniel Todd ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/UuH8VYPbrhpiW8Hrs9YJTE-1280-80.jpg">
                                                            <media:credit><![CDATA[SugarAI]]></media:credit>
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                                                            <title><![CDATA[ OpenAI announces first permanent London office in UK expansion push ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/business/business-strategy/openai-announces-first-permanent-london-office-in-uk-expansion-push</link>
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                            <![CDATA[ The news comes after OpenAI revealed it will pause the Stargate UK project ]]>
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                                                                        <pubDate>Mon, 13 Apr 2026 11:24:28 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business Strategy]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ ross.kelly@futurenet.com (Ross Kelly) ]]></author>                    <dc:creator><![CDATA[ Ross Kelly ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/4CfCNLi89rRyAkt4Ut9qtV-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[Close-up photograph of the OpenAI logo and branding on a smartphone screen, with faint warm orange lighting in background.]]></media:description>                                                            <media:text><![CDATA[Close-up photograph of the OpenAI logo and branding on a smartphone screen, with faint warm orange lighting in background.]]></media:text>
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                                                            <title><![CDATA[ Just 20% of companies are lapping up 75% of AI’s financial gains ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/business/business-strategy/just-20-percent-of-companies-are-lapping-up-three-quarters-of-ais-financial-gains</link>
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                            <![CDATA[ Enterprises recording real economic returns are using it to reshape their business models and identify and pursue growth opportunities ]]>
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                                                                        <pubDate>Mon, 13 Apr 2026 10:33:09 +0000</pubDate>                                                                                                                                <updated>Mon, 13 Apr 2026 10:33:31 +0000</updated>
                                                                                                                                            <category><![CDATA[Business Strategy]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Emma Woollacott ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/XUFTVxXHrTRAVBdujTYj6P-1280-80.jpg">
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                                                            <title><![CDATA[ Enterprises need to stop shoehorning AI where it isn’t needed ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/business/business-strategy/enterprises-need-to-stop-shoehorning-ai-where-it-isnt-needed</link>
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                            <![CDATA[ Successful AI deployments require clear use cases and “upfront preparation” ]]>
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                                                                        <pubDate>Thu, 09 Apr 2026 08:16:41 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business Strategy]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ ross.kelly@futurenet.com (Ross Kelly) ]]></author>                    <dc:creator><![CDATA[ Ross Kelly ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/rXJTwkb49494VQpAwgG5xB-1280-80.jpg">
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                                                            <title><![CDATA[ ROI is about more than profitability when it comes to AI adoption – here’s what enterprises are looking for ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/business/business-strategy/roi-is-about-more-than-profitability-when-it-comes-to-ai-adoption-heres-what-enterprises-are-looking-for</link>
                                                                            <description>
                            <![CDATA[ A survey from KPMG suggests enterprises are measuring more than just financial returns ]]>
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                                                                        <pubDate>Wed, 08 Apr 2026 11:00:24 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business Strategy]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Emma Woollacott ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/Cxm5CGfjjEpyRoSRxRUh36-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[Return on investment (ROI) concept image showing deviating upward arrow with scaffolding and crane attaching a new piece of the arrow.]]></media:description>                                                            <media:text><![CDATA[Return on investment (ROI) concept image showing deviating upward arrow with scaffolding and crane attaching a new piece of the arrow.]]></media:text>
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                                                            <title><![CDATA[ Enterprises are ‘paralyzed by a lack of understanding’ with AI adoption – and there's one key factor that decides success ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/business/business-strategy/enterprises-are-paralyzed-by-a-lack-of-understanding-with-ai-adoption-and-theres-one-key-factor-that-decides-success</link>
                                                                            <description>
                            <![CDATA[ It's not the tech that's the problem, it's your business case, says Forrester ]]>
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                                                                        <pubDate>Tue, 07 Apr 2026 10:31:55 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business Strategy]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Nicole Kobie ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/kM8pHttCp79eHRVrUiU6zM-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[Vector image showing male business leader in suit standing beside robot recording AI productivity metrics signified by an arrow pointing in an upward trajectory.]]></media:description>                                                            <media:text><![CDATA[Vector image showing male business leader in suit standing beside robot recording AI productivity metrics signified by an arrow pointing in an upward trajectory.]]></media:text>
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                                                            <title><![CDATA[ Lenovo revamps channel framework to support partner growth ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/business/business-strategy/lenovo-revamps-channel-framework-to-support-partner-growth</link>
                                                                            <description>
                            <![CDATA[ The new-look Lenovo 360 program targets partner profitability through simplified tiers, services growth pathways, and expanded MSP support ]]>
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                                                                        <pubDate>Tue, 07 Apr 2026 10:17:28 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business Strategy]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ itpro@futurenet.com (Daniel Todd) ]]></author>                    <dc:creator><![CDATA[ Daniel Todd ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/xuzAD3vzxcNXvCheW9iUZK-1280-80.jpg">
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                                                            <title><![CDATA[ 95% of organizations don’t fully trust their cybersecurity vendors – here’s why ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/business/business-strategy/95-percent-of-organizations-dont-fully-trust-their-cybersecurity-vendors-heres-why</link>
                                                                            <description>
                            <![CDATA[ Organizations are struggling to assess vendor credibility as trust becomes a key factor in risk management. ]]>
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                                                                        <pubDate>Thu, 02 Apr 2026 16:11:41 +0000</pubDate>                                                                                                                                <updated>Thu, 02 Apr 2026 16:44:43 +0000</updated>
                                                                                                                                            <category><![CDATA[Business Strategy]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ itpro@futurenet.com (Daniel Todd) ]]></author>                    <dc:creator><![CDATA[ Daniel Todd ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/dpEPGS24gcSUzc2mm2ASUY-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[A CGI representation of zero trust, shown as a multicolored holographic padlock surrounded by other blue holographic padlocks, hovering above a futuristic computer chip landscape.]]></media:description>                                                            <media:text><![CDATA[A CGI representation of zero trust, shown as a multicolored holographic padlock surrounded by other blue holographic padlocks, hovering above a futuristic computer chip landscape.]]></media:text>
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                                                            <title><![CDATA[ 'It undermines wellbeing and derails collaboration': Employees are still keen on hybrid working, but clunky tools are causing frustration and harming productivity ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/business/business-strategy/it-undermines-wellbeing-and-derails-collaboration-employees-are-still-keen-on-hybrid-working-but-clunky-tools-are-causing-frustration-and-harming-productivity</link>
                                                                            <description>
                            <![CDATA[ Clunky tools and slow set-up are wasting time for enterprises, and it’s having a big impact on workforce morale ]]>
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                                                                        <pubDate>Tue, 31 Mar 2026 10:42:31 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business Strategy]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Emma Woollacott ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/FXbiHqwtnwZCzTcg6EM58B-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[Frustrated male remote worker sitting at desk with headphones on, holding hands up in confusion. ]]></media:description>                                                            <media:text><![CDATA[Frustrated male remote worker sitting at desk with headphones on, holding hands up in confusion. ]]></media:text>
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                                                            <title><![CDATA[ ‘A true vote of confidence’: Databricks announces $850m UK investment as firm looks to quadruple London office footprint ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/business/business-strategy/a-true-vote-of-confidence-databricks-announces-usd850m-uk-investment-as-firm-looks-to-quadruple-london-office-footprint</link>
                                                                            <description>
                            <![CDATA[ The move will include the launch of new 137,000-square-foot headquarters in Fitzrovia ]]>
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                                                                        <pubDate>Tue, 31 Mar 2026 09:07:42 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business Strategy]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ ross.kelly@futurenet.com (Ross Kelly) ]]></author>                    <dc:creator><![CDATA[ Ross Kelly ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/RqEHy9wywe2xQk4d6SKqVo-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[Databricks logo and branding on a smartphone screen, with company branding also pictured in background.]]></media:description>                                                            <media:text><![CDATA[Databricks logo and branding on a smartphone screen, with company branding also pictured in background.]]></media:text>
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                                                            <title><![CDATA[ ‘Belief alone is not enough’ when it comes to AI adoption – skills, governance, and clear leadership are vital to success ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/business/business-strategy/belief-alone-is-not-enough-when-it-comes-to-ai-adoption-skills-governance-and-clear-leadership-are-vital-to-success</link>
                                                                            <description>
                            <![CDATA[ While enterprises are upbeat about early AI gains, positive thinking isn’t enough to deliver long-term benefits ]]>
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                                                                        <pubDate>Mon, 30 Mar 2026 08:00:00 +0000</pubDate>                                                                                                                                <updated>Mon, 30 Mar 2026 09:53:59 +0000</updated>
                                                                                                                                            <category><![CDATA[Business Strategy]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ ross.kelly@futurenet.com (Ross Kelly) ]]></author>                    <dc:creator><![CDATA[ Ross Kelly ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/aDgobBtfiVJX6ZFGiM4RP5-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[Upbeat boardroom environment with happy executives clapping while two male colleagues high five each other.]]></media:description>                                                            <media:text><![CDATA[Upbeat boardroom environment with happy executives clapping while two male colleagues high five each other.]]></media:text>
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                                                            <title><![CDATA[ Barracuda targets channel growth with partner program revamp ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/business/business-strategy/barracuda-targets-channel-growth-with-partner-program-revamp</link>
                                                                            <description>
                            <![CDATA[ The refreshed channel initiative introduces new incentives, tools, and unified tiering to help partners drive growth and profitability. ]]>
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                                                                        <pubDate>Thu, 26 Mar 2026 11:28:42 +0000</pubDate>                                                                                                                                <updated>Thu, 26 Mar 2026 18:27:09 +0000</updated>
                                                                                                                                            <category><![CDATA[Business Strategy]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ itpro@futurenet.com (Daniel Todd) ]]></author>                    <dc:creator><![CDATA[ Daniel Todd ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/zMGVGzLkXVKouNxp3mejej-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[Logo of Barracuda Networks pictured on a sign at the 12th hole prior to the start of the Barracuda Championship at Tahoe Mountain Club&#039;s Old Greenwood course.]]></media:description>                                                            <media:text><![CDATA[Logo of Barracuda Networks pictured on a sign at the 12th hole prior to the start of the Barracuda Championship at Tahoe Mountain Club&#039;s Old Greenwood course.]]></media:text>
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                                                            <title><![CDATA[ JumpCloud hires Shianne Sampson to lead global growth strategy ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/business/careers-and-training/jumpcloud-hires-shianne-sampson-to-lead-global-growth-strategy</link>
                                                                            <description>
                            <![CDATA[ The appointment comes as the IT management vendor looks to accelerate global growth and expand its enterprise reach ]]>
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                                                                        <pubDate>Wed, 25 Mar 2026 11:14:58 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Careers and Training]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ itpro@futurenet.com (Daniel Todd) ]]></author>                    <dc:creator><![CDATA[ Daniel Todd ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/ioYmnzYzbJKrCM87XJMqV4-1280-80.jpg">
                                                            <media:credit><![CDATA[JumpCloud]]></media:credit>
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                                                            <title><![CDATA[ Channel partners are sleepwalking into an AI code generation trap  ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/business/business-strategy/channel-partners-are-sleepwalking-into-an-ai-code-generation-trap</link>
                                                                            <description>
                            <![CDATA[ Channel partners risk security failures by deploying AI code tools without proper validation ]]>
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                                                                        <pubDate>Tue, 24 Mar 2026 08:00:00 +0000</pubDate>                                                                                                                                <updated>Tue, 31 Mar 2026 17:01:24 +0000</updated>
                                                                                                                                            <category><![CDATA[Business Strategy]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Barnabás Birmacher ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/mUyZnUdbkdkCc9yQXwt7cX-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[An abstract image of green code with two blue speech bubbles on top, one reading &#039;AI&#039; and the other showing three dots.]]></media:description>                                                            <media:text><![CDATA[An abstract image of green code with two blue speech bubbles on top, one reading &#039;AI&#039; and the other showing three dots.]]></media:text>
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                                                            <title><![CDATA[ SOCRadar appoints new global partnerships chief in revamped VAR program push ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/business/business-strategy/socradar-appoints-new-global-partnerships-chief-in-revamped-var-program-push</link>
                                                                            <description>
                            <![CDATA[ The revamped initiative introduces new incentives and enablement tools to help partners increase competitiveness and profitability ]]>
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                                                                        <pubDate>Thu, 19 Mar 2026 12:06:14 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business Strategy]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ itpro@futurenet.com (Daniel Todd) ]]></author>                    <dc:creator><![CDATA[ Daniel Todd ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/CZKtaB4G9cbdYHhNU7xt8a-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[A CGI bar chart, half-constructed from digital lines and shapes, to represent a &#039;buy vs build&#039; AI strategy. The bars are light blue but glowing orange and red as they are constructed.]]></media:description>                                                            <media:text><![CDATA[A CGI bar chart, half-constructed from digital lines and shapes, to represent a &#039;buy vs build&#039; AI strategy. The bars are light blue but glowing orange and red as they are constructed.]]></media:text>
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                                                            <title><![CDATA[ How IT leaders are tackling vendor sprawl ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/business/business-strategy/how-it-leaders-are-tackling-vendor-sprawl</link>
                                                                            <description>
                            <![CDATA[ Vendor sprawl strains MSP margins, security, and operations. Consolidation can restore control, efficiency, and value ]]>
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                                                                        <pubDate>Thu, 19 Mar 2026 08:00:00 +0000</pubDate>                                                                                                                                <updated>Tue, 31 Mar 2026 17:00:45 +0000</updated>
                                                                                                                                            <category><![CDATA[Business Strategy]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ William Thackery ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/ihZG9rnw3t3ZGBiY82SzAN-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[Software sprawl concept image showing multiple applications all in siloed positions on a digital interace.]]></media:description>                                                            <media:text><![CDATA[Software sprawl concept image showing multiple applications all in siloed positions on a digital interace.]]></media:text>
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                                                            <title><![CDATA[ GoTo launches new LogMeIn Partner Network to drive MSP growth ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/business/business-strategy/goto-launches-new-logmein-partner-network-to-drive-msp-growth</link>
                                                                            <description>
                            <![CDATA[ The new channel initiative introduces new tools, incentives, and support to help partners scale services and grow recurring revenue. ]]>
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                                                                        <pubDate>Wed, 18 Mar 2026 12:15:52 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business Strategy]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ itpro@futurenet.com (Daniel Todd) ]]></author>                    <dc:creator><![CDATA[ Daniel Todd ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/qTvVuhuc7nt9kzApvPNWjR-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[Cloud spending concept image showing cartoon cloud symbol with an opened safe door showing money inside.]]></media:description>                                                            <media:text><![CDATA[Cloud spending concept image showing cartoon cloud symbol with an opened safe door showing money inside.]]></media:text>
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                                                            <title><![CDATA[ SonicWall eyes channel growth with SecureFirst partner program revamp ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/business/business-strategy/sonicwall-eyes-channel-growth-with-securefirst-partner-program-revamp</link>
                                                                            <description>
                            <![CDATA[ The update introduces new enablement offerings aimed at helping partners drive recurring revenue and scale security services. ]]>
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                                                                        <pubDate>Fri, 13 Mar 2026 12:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business Strategy]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ itpro@futurenet.com (Daniel Todd) ]]></author>                    <dc:creator><![CDATA[ Daniel Todd ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/G3uupQDgS3yxMx24qg5qg4-1280-80.jpg">
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                                                            <title><![CDATA[ Huntress extends global partner program access to resellers in small business drive ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/business/business-strategy/huntress-extends-global-partner-program-access-to-resellers-in-small-business-drive</link>
                                                                            <description>
                            <![CDATA[ The expansion will allow resellers to deliver enterprise-grade security to smaller organizations facing increasing cyber threats ]]>
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                                                                        <pubDate>Thu, 12 Mar 2026 08:35:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business Strategy]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ itpro@futurenet.com (Daniel Todd) ]]></author>                    <dc:creator><![CDATA[ Daniel Todd ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/tgTXpAymsQTS9aQJHwntAY-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[Global technology concept image showing digitized planet Earth with satellite lines orbiting. ]]></media:description>                                                            <media:text><![CDATA[Global technology concept image showing digitized planet Earth with satellite lines orbiting. ]]></media:text>
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                                                            <title><![CDATA[ Acer launches new Channel Partner Portal on 50th anniversary  ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/business/business-strategy/acer-launches-new-channel-partner-portal-on-50th-anniversary</link>
                                                                            <description>
                            <![CDATA[ The digital platform includes a vast library of training documentation and Acer products, and also tools to compare models ]]>
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                                                                        <pubDate>Wed, 11 Mar 2026 09:57:34 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business Strategy]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ itpro@futurenet.com (Bobby Hellard) ]]></author>                    <dc:creator><![CDATA[ Bobby Hellard ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/vjNZ2DD23WqDrxtBRQXJaP-1280-80.jpg">
                                                            <media:credit><![CDATA[ITPro/Bobby Hellard]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Cristina Pez, Acer’s director for commercial marketing and Go-to-Market strategy in EMEA, speaking on stage at the Acer 50th anniversary celebration event in Milan, Italy.]]></media:description>                                                            <media:text><![CDATA[Cristina Pez, Acer’s director for commercial marketing and Go-to-Market strategy in EMEA, speaking on stage at the Acer 50th anniversary celebration event in Milan, Italy.]]></media:text>
                                <media:title type="plain"><![CDATA[Cristina Pez, Acer’s director for commercial marketing and Go-to-Market strategy in EMEA, speaking on stage at the Acer 50th anniversary celebration event in Milan, Italy.]]></media:title>
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                                                            <title><![CDATA[ Building resilience in global tech trading: Lessons from leading circular markets ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/business/business-strategy/building-resilience-in-global-tech-trading-lessons-from-leading-circular-markets</link>
                                                                            <description>
                            <![CDATA[ Circular tech trading builds resilience through diversification, quality standards, and trusted partnerships ]]>
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                                                                        <pubDate>Tue, 10 Mar 2026 12:01:32 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business Strategy]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Johnny Mayani ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/eyi5f9F5GjrcPWR5oJiaod-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[A man pointing to a graphic with the infinity symbol and some icons representing the circular economy]]></media:description>                                                            <media:text><![CDATA[A man pointing to a graphic with the infinity symbol and some icons representing the circular economy]]></media:text>
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                                                            <title><![CDATA[ Most executives have no idea how many employees are actually using AI ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/business/business-strategy/most-executives-have-no-idea-how-many-employees-are-actually-using-ai</link>
                                                                            <description>
                            <![CDATA[ A concerning number of business leaders think their staff are using AI across most of their of tasks – the reality is quite different ]]>
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                                                                        <pubDate>Tue, 10 Mar 2026 11:53:06 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business Strategy]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Emma Woollacott ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/6uu7UE4qZccXFR86MEC2in-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[Automation concept image showing human software developer working on a desktop computer mirrored by a robot working on a desktop computer.]]></media:description>                                                            <media:text><![CDATA[Automation concept image showing human software developer working on a desktop computer mirrored by a robot working on a desktop computer.]]></media:text>
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                                                            <title><![CDATA[ What is a value-added distributor (VAD)?  ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/business/business-strategy/what-is-a-value-added-distributor-vad</link>
                                                                            <description>
                            <![CDATA[ Value-added distributors (VADs) are the essential channel partners that empower resellers with the crucial services, support, and expertise needed to bring complex technology solutions to market ]]>
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                                                                        <pubDate>Thu, 05 Mar 2026 19:17:10 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business Strategy]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ itpro@futurenet.com (Rene Millman) ]]></author>                    <dc:creator><![CDATA[ Rene Millman ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/cqkYzE3FcSimDHu5QVnV9R-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[An illustration of two street signs: one in green reading &quot;SUCCESS&quot; pointing left, the other in red reading &quot;FAILURE&quot; pointed right, against a blue sky.]]></media:description>                                                            <media:text><![CDATA[An illustration of two street signs: one in green reading &quot;SUCCESS&quot; pointing left, the other in red reading &quot;FAILURE&quot; pointed right, against a blue sky.]]></media:text>
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                                                            <title><![CDATA[ Nasuni snaps up Resilio to strengthen file access capabilities ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/business/acquisition/nasuni-snaps-up-resilio-to-strengthen-file-access-capabilities</link>
                                                                            <description>
                            <![CDATA[ The acquisition is about Nasuni integrating high-performance file synchronization and edge acceleration technology into its File Data Platform ]]>
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                                                                        <pubDate>Thu, 05 Mar 2026 11:05:26 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Acquisition]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ itpro@futurenet.com (Daniel Todd) ]]></author>                    <dc:creator><![CDATA[ Daniel Todd ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/DshQGvyyaC4SX6zJoWDwt8-1280-80.jpg">
                                                            <media:credit><![CDATA[Nasuni]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Nasuni logo and branding in dark blue lettering pictured on a white background.]]></media:description>                                                            <media:text><![CDATA[Nasuni logo and branding in dark blue lettering pictured on a white background.]]></media:text>
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                                                            <title><![CDATA[ How vendor consolidation is reshaping partner strategy in 2026  ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/business/business-strategy/how-vendor-consolidization-is-reshaping-partner-strategy-in-2026</link>
                                                                            <description>
                            <![CDATA[ Vendor consolidation shifts renewal conversations upstream for partners in 2026 ]]>
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                                                                        <pubDate>Tue, 03 Mar 2026 08:00:00 +0000</pubDate>                                                                                                                                <updated>Mon, 09 Mar 2026 13:40:13 +0000</updated>
                                                                                                                                            <category><![CDATA[Business Strategy]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Guy McWilliam ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/pDDGk2GrTqa3SpwJaB7M4M-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[An illustration of businesspeople shaking hands, pictured from the top-down, against a pastel-colored landscape of geometric forms.]]></media:description>                                                            <media:text><![CDATA[An illustration of businesspeople shaking hands, pictured from the top-down, against a pastel-colored landscape of geometric forms.]]></media:text>
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                                                            <title><![CDATA[ This new channel partner program wants to reward AI expertise ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/business/business-strategy/this-new-channel-partner-program-wants-to-reward-ai-expertise</link>
                                                                            <description>
                            <![CDATA[ OutSystems’ revamped initiative now features a value-based framework to incentivize and reward AI innovation ]]>
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                                                                        <pubDate>Thu, 26 Feb 2026 11:40:00 +0000</pubDate>                                                                                                                                <updated>Thu, 26 Feb 2026 12:07:56 +0000</updated>
                                                                                                                                            <category><![CDATA[Business Strategy]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ itpro@futurenet.com (Daniel Todd) ]]></author>                    <dc:creator><![CDATA[ Daniel Todd ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/RsxvmUinC8pBjYifD2swgj-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[Agentic AI concept image with human heads lined up with larger robotic humanoid head in background.]]></media:description>                                                            <media:text><![CDATA[Agentic AI concept image with human heads lined up with larger robotic humanoid head in background.]]></media:text>
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                                                            <title><![CDATA[ Stop selling tech. Sell your values ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/business/business-strategy/stop-selling-tech-sell-your-values</link>
                                                                            <description>
                            <![CDATA[ Technology gets attention, but it's values that win commitment ]]>
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                                                                        <pubDate>Thu, 26 Feb 2026 08:00:00 +0000</pubDate>                                                                                                                                <updated>Mon, 02 Mar 2026 13:07:15 +0000</updated>
                                                                                                                                            <category><![CDATA[Business Strategy]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Nick Marks ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/XwYqg4CjpH3ctRBwBsbWeN-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[A businessperson touching a glowing lightbulb, to represent business values.]]></media:description>                                                            <media:text><![CDATA[A businessperson touching a glowing lightbulb, to represent business values.]]></media:text>
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                                                            <title><![CDATA[ OpenAI's big enterprise push needs systems integrators, so it's turning to consultancies to plug implementation gaps ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/business/business-strategy/openais-big-enterprise-push-needs-systems-integrators-so-its-turning-to-consultancies-to-plug-implementation-gaps</link>
                                                                            <description>
                            <![CDATA[ Consultancies such as Accenture and Capgemini will act as systems integrators and help shape AI strategies for OpenAI customers ]]>
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                                                                        <pubDate>Tue, 24 Feb 2026 11:47:06 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business Strategy]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ ross.kelly@futurenet.com (Ross Kelly) ]]></author>                    <dc:creator><![CDATA[ Ross Kelly ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/EFRKmopx9P9fwtUzM6nhpN-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[OpenAI CEO Sam Altman pictured in a suit with arms folded during an interview in Berlin, Germany.]]></media:description>                                                            <media:text><![CDATA[OpenAI CEO Sam Altman pictured in a suit with arms folded during an interview in Berlin, Germany.]]></media:text>
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                                                            <title><![CDATA[ Microsoft says fear of falling behind is driving an AI arms race among UK businesses – and it's fueling record adoption rates ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/business/business-strategy/microsoft-says-fear-of-falling-behind-is-driving-an-ai-arms-race-among-uk-businesses-and-its-fueling-record-adoption-rates</link>
                                                                            <description>
                            <![CDATA[ New research shows AI is now a core part of UK business success strategies ]]>
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                                                                        <pubDate>Tue, 24 Feb 2026 08:17:16 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business Strategy]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ rory.bathgate@futurenet.com (Rory Bathgate) ]]></author>                    <dc:creator><![CDATA[ Rory Bathgate ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/o4QMnKvujVPm8NrP9W83hY-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[Three business people running in a race holding briefcases with orange, red, and green arrows pointing to the right. ]]></media:description>                                                            <media:text><![CDATA[Three business people running in a race holding briefcases with orange, red, and green arrows pointing to the right. ]]></media:text>
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                                                            <title><![CDATA[ CEOs aren't seeing any AI productivity gains, yet some tech industry leaders are still convinced AI will destroy white collar work within two years ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/business/business-strategy/ai-productivity-business-nber-study-white-collar-work</link>
                                                                            <description>
                            <![CDATA[ A massive survey by National Bureau of Economic Research shows limited AI impact, but continued hopes it'll boost productivity eventually ]]>
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                                                                        <pubDate>Fri, 20 Feb 2026 10:11:15 +0000</pubDate>                                                                                                                                <updated>Fri, 20 Feb 2026 10:11:19 +0000</updated>
                                                                                                                                            <category><![CDATA[Business Strategy]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Nicole Kobie ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/kM8pHttCp79eHRVrUiU6zM-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[Vector image showing male business leader in suit standing beside robot recording AI productivity metrics signified by an arrow pointing in an upward trajectory.]]></media:description>                                                            <media:text><![CDATA[Vector image showing male business leader in suit standing beside robot recording AI productivity metrics signified by an arrow pointing in an upward trajectory.]]></media:text>
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                                                            <title><![CDATA[ ITPro Best of Show NAB 2026 awards entry deadline has been extended ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/business/business-strategy/itpro-best-of-show-nab-2026-awards-now-open-for-entries</link>
                                                                            <description>
                            <![CDATA[ Submission window is open until 10 April ]]>
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                                                                        <pubDate>Wed, 18 Feb 2026 20:12:45 +0000</pubDate>                                                                                                                                <updated>Wed, 08 Apr 2026 10:45:07 +0000</updated>
                                                                                                                                            <category><![CDATA[Business Strategy]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ dale.walker@futurenet.com (ITPro) ]]></author>                    <dc:creator><![CDATA[ ITPro ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/KiFrfVDeHi5KxVU5XZ3nR9-1280-80.png">
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                                                            <title><![CDATA[ Westcon-Comstor and UiPath forge closer ties in EU growth drive ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/business/business-strategy/westcon-comstor-and-uipath-forge-closer-ties-in-eu-growth-drive</link>
                                                                            <description>
                            <![CDATA[ The duo have announced a new pan-European distribution deal to drive services-led AI automation growth ]]>
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                                                                        <pubDate>Wed, 18 Feb 2026 11:10:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business Strategy]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ itpro@futurenet.com (Daniel Todd) ]]></author>                    <dc:creator><![CDATA[ Daniel Todd ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/JnqyfYytN2ZKjWdJMjBgyW-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[UiPath logo and branding pictured on a wall at the company&#039;s headquarters in Bucharest, Romania.]]></media:description>                                                            <media:text><![CDATA[UiPath logo and branding pictured on a wall at the company&#039;s headquarters in Bucharest, Romania.]]></media:text>
                                <media:title type="plain"><![CDATA[UiPath logo and branding pictured on a wall at the company&#039;s headquarters in Bucharest, Romania.]]></media:title>
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                                                            <title><![CDATA[ Proofpoint targets partner profitability with revamped channel program ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/business/business-strategy/proofpoint-targets-partner-profitability-with-revamped-channel-program</link>
                                                                            <description>
                            <![CDATA[ The Proofpoint Partner Network offers fresh incentives, investments, and expanded services to help partners capture AI-driven opportunities ]]>
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                                                                        <pubDate>Tue, 17 Feb 2026 11:13:12 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business Strategy]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ itpro@futurenet.com (Daniel Todd) ]]></author>                    <dc:creator><![CDATA[ Daniel Todd ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/greuPGTj7YGkGtpfwUb7wE-1280-80.jpg">
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                                                            <title><![CDATA[ ‘AI is no longer about experiments. It is about results’: Boards are pushing for faster returns on AI investments, and tech leaders can't keep pace ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/business/business-strategy/ai-is-no-longer-about-experiments-it-is-about-results-boards-are-pushing-for-faster-returns-on-ai-investments-and-tech-leaders-cant-keep-pace</link>
                                                                            <description>
                            <![CDATA[ AI projects are now being held to the same standards as any other business investment ]]>
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                                                                        <pubDate>Mon, 16 Feb 2026 11:30:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business Strategy]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Emma Woollacott ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/cXBtQrjJv4HDEfjS4VkNL7-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[Male and female business executives engaged in a heated argument during a boardroom meeting, with colleagues sitting uncomfortably with heads in hands. ]]></media:description>                                                            <media:text><![CDATA[Male and female business executives engaged in a heated argument during a boardroom meeting, with colleagues sitting uncomfortably with heads in hands. ]]></media:text>
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                                                            <title><![CDATA[ ITPro Excellence Awards winners unveiled ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/business/business-strategy/itpro-excellence-awards-winners-unveiled</link>
                                                                            <description>
                            <![CDATA[ It's time to celebrate excellence in IT. Read on for the full list of winners... ]]>
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                                                                        <pubDate>Wed, 11 Feb 2026 13:45:00 +0000</pubDate>                                                                                                                                <updated>Fri, 13 Feb 2026 10:58:13 +0000</updated>
                                                                                                                                            <category><![CDATA[Business Strategy]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ dale.walker@futurenet.com (ITPro) ]]></author>                    <dc:creator><![CDATA[ ITPro ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/oHNMsQp4QgLMhczdJN9G6A-1280-80.png">
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                                                                                                                                                                                                                                    <media:description><![CDATA[ITPro awards logo]]></media:description>                                                            <media:text><![CDATA[ITPro awards logo]]></media:text>
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                                                            <title><![CDATA[ Serving the needs of SMEs starts with vendors delivering partner success programs  ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/business/business-strategy/serving-the-needs-of-smes-starts-with-vendors-delivering-partner-success-programs</link>
                                                                            <description>
                            <![CDATA[ Why vendors must support partners with SME-tailored solutions and collaborative programs if they are to succeed ]]>
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                                                                        <pubDate>Wed, 11 Feb 2026 08:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business Strategy]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Thomas Schwab ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/cqkYzE3FcSimDHu5QVnV9R-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[An illustration of two street signs: one in green reading &quot;SUCCESS&quot; pointing left, the other in red reading &quot;FAILURE&quot; pointed right, against a blue sky.]]></media:description>                                                            <media:text><![CDATA[An illustration of two street signs: one in green reading &quot;SUCCESS&quot; pointing left, the other in red reading &quot;FAILURE&quot; pointed right, against a blue sky.]]></media:text>
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                                                            <title><![CDATA[ AI isn’t making work easier, it’s intensifying it – researchers say teams are now facing 'unsustainable' workloads, cognitive strain, and higher levels of burnout ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/business/business-strategy/ai-isnt-making-work-easier-its-intensifying-it-researchers-say-teams-are-now-facing-unsustainable-workloads-cognitive-strain-and-higher-levels-of-burnout</link>
                                                                            <description>
                            <![CDATA[ While workers report productivity gains with AI, that means they’re faced with bigger workloads ]]>
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                                                                        <pubDate>Tue, 10 Feb 2026 11:59:05 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business Strategy]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Nicole Kobie ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/evfAwKsXbwxWrxeym2sDB8-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[Male cybersecurity worker at desk in office space holding head in signs, signifying stress and burnout. ]]></media:description>                                                            <media:text><![CDATA[Male cybersecurity worker at desk in office space holding head in signs, signifying stress and burnout. ]]></media:text>
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                                                            <title><![CDATA[ Channel your innovation: Why IT partnerships are essential for the future of retail ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/business/business-strategy/channel-your-innovation-why-it-partnerships-are-essential-for-the-future-of-retail</link>
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                            <![CDATA[ A shared understanding and commitment to overcoming hurdles is key ]]>
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                                                                        <pubDate>Tue, 10 Feb 2026 08:00:00 +0000</pubDate>                                                                                                                                <updated>Mon, 16 Feb 2026 14:22:07 +0000</updated>
                                                                                                                                            <category><![CDATA[Business Strategy]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Martin Lockwood ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/yJe2gXxwyFpfCzXY5zcdMC-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[A CGI image of a cube bearing the symbol of a shopping cart, overlaid on top of a futuristic graphics layer representing open banking APIs.]]></media:description>                                                            <media:text><![CDATA[A CGI image of a cube bearing the symbol of a shopping cart, overlaid on top of a futuristic graphics layer representing open banking APIs.]]></media:text>
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                                                            <title><![CDATA[ What to expect with Pure Storage’s 2026 partner program ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/business/business-strategy/what-to-expect-with-pure-storages-2026-partner-program</link>
                                                                            <description>
                            <![CDATA[ The storage vendor has refreshed its partner program with a new Ambassador tier and greater emphasis on technical depth and services ]]>
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                                                                        <pubDate>Mon, 09 Feb 2026 11:45:37 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business Strategy]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ itpro@futurenet.com (Daniel Todd) ]]></author>                    <dc:creator><![CDATA[ Daniel Todd ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/RDaB3X4SDH96h7PR7HvYyX-1280-80.jpg">
                                                            <media:credit><![CDATA[ITPro/Ross Kelly]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Pure Storage logo and branding pictured at the company&#039;s annual Pure//Accelerate conference at the Resorts World Hotel and Casino in Las Vegas, Nevada. ]]></media:description>                                                            <media:text><![CDATA[Pure Storage logo and branding pictured at the company&#039;s annual Pure//Accelerate conference at the Resorts World Hotel and Casino in Las Vegas, Nevada. ]]></media:text>
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                                                            <title><![CDATA[ Dell Technologies eyes fresh market opportunities with 2026 partner program ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/business/business-strategy/dell-technologies-eyes-fresh-market-opportunities-with-2026-partner-program</link>
                                                                            <description>
                            <![CDATA[ The tech giant has updated its channel program with new incentives and initiatives to drive partner growth ]]>
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                                                                        <pubDate>Thu, 05 Feb 2026 11:05:40 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business Strategy]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ itpro@futurenet.com (Daniel Todd) ]]></author>                    <dc:creator><![CDATA[ Daniel Todd ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/ECd2iu6nojbtTVQYHgMHfR-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[Dell Technologies logo and branding pictured at the company&#039;s vendor stall at the International Broadcasting Convention (IBC2025) on September 12, 2025 in Amsterdam.]]></media:description>                                                            <media:text><![CDATA[Dell Technologies logo and branding pictured at the company&#039;s vendor stall at the International Broadcasting Convention (IBC2025) on September 12, 2025 in Amsterdam.]]></media:text>
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                                                            <title><![CDATA[ SMB hybrid working requires a rethink when it comes to network design ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/business/business-strategy/sme-hybrid-working-requires-a-rethink-when-it-comes-to-network-design</link>
                                                                            <description>
                            <![CDATA[ SMBs have embraced hybrid working but their networks lag behind ]]>
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                                                                        <pubDate>Thu, 05 Feb 2026 08:00:00 +0000</pubDate>                                                                                                                                <updated>Tue, 10 Feb 2026 20:50:45 +0000</updated>
                                                                                                                                            <category><![CDATA[Business Strategy]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Richard Jonker ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/976ookiAeH68btbZynvGVa-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[A man&#039;s hands working on a laptop with an overlaid graphic of a cloud with &#039;backup&#039; written underneath and arrows representing upload and download within. Linking to the cloud are symbols for email, network storage, servers, and files.]]></media:description>                                                            <media:text><![CDATA[A man&#039;s hands working on a laptop with an overlaid graphic of a cloud with &#039;backup&#039; written underneath and arrows representing upload and download within. Linking to the cloud are symbols for email, network storage, servers, and files.]]></media:text>
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