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                            <title><![CDATA[ Latest from ITPro UK in Content-marketing ]]></title>
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        <description><![CDATA[ All the latest content-marketing content from the ITPro  UK team ]]></description>
                                    <lastBuildDate>Mon, 11 Apr 2022 15:12:41 +0000</lastBuildDate>
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                                                            <title><![CDATA[ The digital marketer’s guide to contextual insights and trends ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/business-operations/marketing-comms/367389/the-digital-marketers-guide-to-contextual-insights-and</link>
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                            <![CDATA[ How to use contextual intelligence to uncover new insights and inform strategies ]]>
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                                                                        <pubDate>Mon, 11 Apr 2022 15:12:41 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Marketing and Comms]]></category>
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                                                                                                <author><![CDATA[ itpro@futurenet.com (ITPro) ]]></author>                    <dc:creator><![CDATA[ ITPro ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/MhiHSWux9DDqgWAPpCAVP-1280-80.png">
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                                                            <title><![CDATA[ Delivering personalised content for dummies ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/marketing-comms/customer-experience-cx/360655/delivering-personalised-content-for-dummies</link>
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                            <![CDATA[ Map the customer journey across touchpoints and scale up with the cloud ]]>
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                                                                        <pubDate>Mon, 23 Aug 2021 10:05:06 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Marketing and Comms]]></category>
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                                                                                                <author><![CDATA[ itpro@futurenet.com (ITPro) ]]></author>                    <dc:creator><![CDATA[ ITPro ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/9gSfSH27uPAXXht5GSWbR5-1280-80.png">
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                                                            <title><![CDATA[ TikTok moves into recruitment with 'video resumes' ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/business-strategy/careers-training/360147/tiktok-moves-into-recruitment-with-video-resumes</link>
                                                                            <description>
                            <![CDATA[ Research shows that 18-29-year-olds in the US are more likely to have an active TikTok profile than a LinkedIn account ]]>
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                                                                        <pubDate>Thu, 08 Jul 2021 10:17:02 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Careers and Training]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Bobby Hellard ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/W9c3qrZbjxj9WJ4khhs5ka-1280-80.png">
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                                                            <title><![CDATA[ Salesforce launches remote marketing and commerce platform ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/marketing-comms/digital-marketing/357219/salesforce-digital-360-official</link>
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                            <![CDATA[ Digital 360 aims to give every business the tools to operate at 'Black Friday levels' every day ]]>
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                                                                        <pubDate>Wed, 23 Sep 2020 14:31:08 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Marketing and Comms]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Bobby Hellard ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/CVJVwhZTzXuvTMwGWEWYrP-1280-80.jpg">
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                                                            <title><![CDATA[ How to succeed with a content hub ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/marketing-comms/digital-marketing/355601/how-to-succeed-with-a-content-hub</link>
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                            <![CDATA[ Transforming your organisation to enable marketing agility and creative operations ]]>
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                                                                        <pubDate>Mon, 11 May 2020 14:44:09 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Marketing and Comms]]></category>
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                                                                                                <author><![CDATA[ itpro@futurenet.com (ITPro) ]]></author>                    <dc:creator><![CDATA[ ITPro ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/9jSPZJVhd3aVhLK4fgaQAo-1280-80.png">
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                                                            <title><![CDATA[ The case for a marketing content hub ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/marketing-comms/digital-marketing/355600/the-case-for-a-marketing-content-hub</link>
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                            <![CDATA[ Transform your digital marketing to deliver customer expectations ]]>
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                                                                        <pubDate>Mon, 11 May 2020 14:35:08 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Marketing and Comms]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ itpro@futurenet.com (ITPro) ]]></author>                    <dc:creator><![CDATA[ ITPro ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/2jgeuTyNNYrBX99K2QkAPb-1280-80.png">
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                                                            <title><![CDATA[ Unlocking design’s full business potential ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/marketing-comms/digital-marketing/355512/unlocking-designs-full-business-potential</link>
                                                                            <description>
                            <![CDATA[ Understanding organisations’ maturity around design systems and articulating the value ]]>
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                                                                        <pubDate>Fri, 01 May 2020 14:17:36 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Marketing and Comms]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ itpro@futurenet.com (ITPro) ]]></author>                    <dc:creator><![CDATA[ ITPro ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/t8zF3kfhR8yP2HfpFEN774-1280-80.png">
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                                                            <title><![CDATA[ Three key ways to speed up success with CX personalisation ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/marketing-comms/customer-experience-cx/355215/three-key-ways-to-speed-up-success-with-cx</link>
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                            <![CDATA[ The route to CX personalisation ]]>
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                                                                        <pubDate>Fri, 03 Apr 2020 11:51:03 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Marketing and Comms]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ itpro@futurenet.com (ITPro) ]]></author>                    <dc:creator><![CDATA[ ITPro ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/hN4xcJYZWta6cve6pffoCC-1280-80.jpg">
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                                                            <title><![CDATA[ Three ways a cloud-native CMS improves your content processes ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/marketing-comms/content-management-system-cms/355202/3-ways-a-cloud-native-cms-improves-your</link>
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                            <![CDATA[ A cloud-native CMS can be the differentiator between delivering an enhanced customer experience and falling behind competitors ]]>
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                                                                        <pubDate>Thu, 02 Apr 2020 16:32:30 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Marketing and Comms]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Zach Cooper ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/qHZRxU3TfAjh3QVpTDu4tk-1280-80.jpg">
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                                                            <title><![CDATA[ Nine top GDPR tips for email marketing strategies ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/general-data-protection-regulation-gdpr/30967/nine-top-gdpr-tips-for-email-marketing-strategies</link>
                                                                            <description>
                            <![CDATA[ It's not all doom and gloom – here's how you can make GDPR work for you ]]>
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                                                                        <pubDate>Mon, 01 Jul 2019 15:29:00 +0000</pubDate>                                                                                                                                <updated>Fri, 17 Apr 2020 15:29:00 +0000</updated>
                                                                                                                                            <category><![CDATA[GDPR]]></category>
                                                    <category><![CDATA[Security]]></category>
                                                    <category><![CDATA[Data Protection]]></category>
                                                                                                                    <dc:creator><![CDATA[ Zach Cooper ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/7jRh7ZTXc2QLcn5BqGTUTo-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[email symbols over a man&amp;#039;s hands]]></media:description>                                                            <media:text><![CDATA[email symbols over a man&amp;#039;s hands]]></media:text>
                                <media:title type="plain"><![CDATA[email symbols over a man&amp;#039;s hands]]></media:title>
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                                                            <title><![CDATA[ Facebook will revamp Pages for small businesses to fight declining organic reach ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/social-media-marketing/31644/facebook-will-revamp-pages-for-small-businesses-to-fight-declining</link>
                                                                            <description>
                            <![CDATA[ Snapchat-like stories and 'action buttons' comprise some of the new changes aimed at boosting engagement ]]>
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                                                                        <pubDate>Tue, 07 Aug 2018 10:59:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Social Media]]></category>
                                                    <category><![CDATA[Technology]]></category>
                                                                                                                    <dc:creator><![CDATA[ Keumars Afifi-Sabet ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/YBjDEoCr3zbYdmT987fXgG-1280-80.jpg">
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                                                            <title><![CDATA[ Why GDPR creates a "vicious circle" for marketers ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/general-data-protection-regulation-gdpr/31290/why-gdpr-creates-a-vicious-circle-for-marketers</link>
                                                                            <description>
                            <![CDATA[ Customers will control the forthcoming trust economy, predicts Aprimo ]]>
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                                                                        <pubDate>Tue, 12 Jun 2018 19:09:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[GDPR]]></category>
                                                    <category><![CDATA[Security]]></category>
                                                    <category><![CDATA[Data Protection]]></category>
                                                                                                                    <dc:creator><![CDATA[ Rene Millman ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/AsG5q3h5j89DRuGMrgjUZW-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[GDPR readiness]]></media:description>                                                            <media:text><![CDATA[GDPR readiness]]></media:text>
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