<![CDATA[ Latest from ITPro UK in Salesforcecom ]]> https://www.itpro.com/tag/salesforce Wed, 08 Apr 2026 09:00:15 +0000 en <![CDATA[ Marc Benioff thinks AI isn't quite ready to replace software engineers ]]> https://www.itpro.com/software/development/big-tech-is-still-hiring-software-engineers-despite-claims-ai-will-replace-them-and-marc-benioff-says-thats-the-canary-in-the-coal-mine-for-whether-the-technology-is-up-to-scratch ZTM4rKu9aAfDzbxcn3Jq9j Wed, 08 Apr 2026 09:00:15 +0000 Wed, 08 Apr 2026 11:11:29 +0000 <![CDATA[ Salesforce ramps up agentic AI research with new foundry project ]]> https://www.itpro.com/technology/artificial-intelligence/salesforce-ramps-up-agentic-ai-research-with-new-foundry-project NhMe4ePAFQLpwaYTv4FYzL Fri, 27 Mar 2026 10:33:45 +0000 <![CDATA[ Salesforce targets unified customer support automation with Agentforce Contact Center ]]> https://www.itpro.com/technology/artificial-intelligence/salesforce-unified-customer-support-automation-with-agentforce-contact-center kdeCku95sFfVsmeEDoyJzQ Tue, 10 Mar 2026 13:19:18 +0000 Tue, 10 Mar 2026 13:58:34 +0000 <![CDATA[ Salesforce issues customer alert as ShinyHunters group claims Experience Cloud breach ]]> https://www.itpro.com/security/cyber-attacks/salesforce-issues-customer-alert-as-shinyhunters-group-claims-experience-cloud-breach AP9dvCZ46ZYq4paqA5QGE9 Tue, 10 Mar 2026 11:20:08 +0000 <![CDATA[ Salesforce targets telco gains with new agentic AI tools ]]> https://www.itpro.com/technology/artificial-intelligence/salesforce-targets-telco-gains-with-new-agentic-ai-tools f2Yxgb3JB7e63vJQvhUmtD Fri, 27 Feb 2026 16:49:28 +0000 <![CDATA[ ‘They’re more productive than ever’: Marc Benioff says hiring in software engineering is ‘mostly flat’ at Salesforce because of AI – but the company is expanding headcount in one key area ]]> https://www.itpro.com/business/business-strategy/marc-benioff-salesforce-software-engineering-hiring-flat-ai b4s7xRZbpXhGptqkuKqwzm Thu, 15 Jan 2026 14:10:54 +0000 <![CDATA[ The AI-enabled Slackbot is now generally available – Salesforce says it could save more than a day’s work per week ]]> https://www.itpro.com/technology/artificial-intelligence/ai-enabled-slackbot-generally-available-salesforce-says-it-could-save-a-days-work aq3enDsHXED9fSfEqYcrnm Tue, 13 Jan 2026 13:23:55 +0000 Tue, 13 Jan 2026 15:27:06 +0000 <![CDATA[ Salesforce opens up Agentforce 360 for partners to drive agent development ]]> https://www.itpro.com/business/business-strategy/salesforce-announces-huge-partner-program-revamp-with-agentforce-360-launch uEaBFKEMFgX7T9SotYioh5 Thu, 11 Dec 2025 08:45:00 +0000 Thu, 11 Dec 2025 17:16:37 +0000 <![CDATA[ Salesforce targets better data, simpler licensing to spur Agentforce adoption – and its acquisition of Informatica is key ]]> https://www.itpro.com/business/business-strategy/salesforce-targets-better-data-simpler-licensing-for-agentforce-acquisition-informatica-key eMsEbXncn7fWQmcrRbF8TY Fri, 05 Dec 2025 13:54:21 +0000 <![CDATA[ Salesforce customers face second third-party incident this year with Gainsight breach ]]> https://www.itpro.com/security/data-breaches/salesforce-customers-face-second-third-party-incident-this-year-with-gainsight-breach qTE6fpj5PizQQtajB84wnX Fri, 21 Nov 2025 10:22:54 +0000 Fri, 21 Nov 2025 10:23:40 +0000 <![CDATA[ 'It's slop': OpenAI co-founder Andrej Karpathy pours cold water on agentic AI hype – so your jobs are safe, at least for now ]]> https://www.itpro.com/technology/artificial-intelligence/agentic-ai-hype-openai-andrej-karpathy UQ4Nfvhf4H747MgtUeQoeb Wed, 22 Oct 2025 12:00:20 +0000 Wed, 22 Oct 2025 12:00:59 +0000 <![CDATA[ Dreamforce 2025: What's an agentic OS? ]]> https://www.itpro.com/software/dreamforce-2025-whats-an-agentic-os 9oCXLpxNgr4e3JjZPjtxXW Mon, 20 Oct 2025 12:41:40 +0000 Mon, 17 Nov 2025 12:11:13 +0000 <![CDATA[ Salesforce could become the king of enterprise AI – but only if customers believe in its potential ]]> https://www.itpro.com/business/business-strategy/salesforce-could-become-the-king-of-enterprise-ai-but-only-if-customers-believe-in-its-potential 48RZgnDJMUv5jn8F88Kgyk Fri, 17 Oct 2025 08:10:00 +0000 Thu, 23 Oct 2025 14:26:20 +0000 <![CDATA[ "Do not sacrifice your entry-level jobs": Salesforce might be all in on AI, but it isn't giving up on junior workers yet – despite Marc Benioff's job replacement claims ]]> https://www.itpro.com/business/business-strategy/salesforce-ai-hiring-dreamforce-2025-zahra-bahrololoumi pAh9bKmeJ2mj75QbwwhmhX Thu, 16 Oct 2025 10:44:00 +0000 Thu, 16 Oct 2025 11:33:31 +0000 <![CDATA[ ‘I don't think anyone is farther in the enterprise’: Marc Benioff is bullish on Salesforce’s agentic AI lead – and Agentforce 360 will help it stay top of the perch ]]> https://www.itpro.com/technology/artificial-intelligence/salesforce-marc-benioff-agentforce-360-agentic-ai-lead SmYjaBB7W6WnxuxXvKtzj6 Wed, 15 Oct 2025 07:29:22 +0000 Wed, 15 Oct 2025 07:29:59 +0000 <![CDATA[ Dreamforce 2025 live: All the latestupdates from San Francisco ]]> https://www.itpro.com/technology/live/dreamforce-2025-live-all-the-news-and-updates-from-on-the-ground-in-san-francisco ZhQtawUpkWWAL7sgGFCWkZ Tue, 14 Oct 2025 13:35:12 +0000 Wed, 15 Oct 2025 21:41:02 +0000 <![CDATA[ Salesforce just launched a new catch-all platform to build enterprise AI agents ]]> https://www.itpro.com/technology/artificial-intelligence/salesforce-just-launched-a-new-catch-all-platform-to-build-enterprise-ai-agents ZZ4KKgRMwoLoPFPKKssMT9 Mon, 13 Oct 2025 12:00:00 +0000 <![CDATA[ Slack is now the key to Salesforce’s agentic AI plans ]]> https://www.itpro.com/software/slack-is-now-the-key-to-salesforces-agentic-ai-plans hpzEuF5NLxMF6Z2qkZJTJQ Mon, 13 Oct 2025 12:00:00 +0000 Tue, 28 Oct 2025 11:49:25 +0000 <![CDATA[ The Salesloft hackers claim they have 1.5 billion compromised Salesforce records ]]> https://www.itpro.com/security/cyber-attacks/the-salesloft-hackers-claim-they-have-1-5-billion-compromised-salesforce-records uztLFt9oMaP224owqWMtdh Fri, 19 Sep 2025 09:29:28 +0000 Fri, 19 Sep 2025 09:30:03 +0000 <![CDATA[ How to check if you’ve been affected by Salesforce attacks – and stop hackers dead in their tracks ]]> https://www.itpro.com/security/cyber-attacks/fbi-flash-warning-salesforce-attacks-salesloft-drift kXiDsapoQ2uk2pqjeaKx24 Mon, 15 Sep 2025 10:08:52 +0000 Mon, 15 Sep 2025 10:09:22 +0000 <![CDATA[ Salesforce says ‘Microsoft’s anticompetitive tying of Teams' harmed business in triumphant response to EU concessions agreement ]]> https://www.itpro.com/software/salesforce-says-microsofts-anticompetitive-tying-of-teams-harmed-business-in-triumphant-response-to-eu-concessions-agreement ZGAq2LRqxsqpqJRBfMJ4nE Fri, 12 Sep 2025 15:38:26 +0000 Fri, 12 Sep 2025 15:40:57 +0000 <![CDATA[ Salesforce CEO Marc Benioff says the company has cut 4,000 customer support staff for AI agents so far ]]> https://www.itpro.com/technology/artificial-intelligence/marc-benioff-says-salesforce-has-already-cut-4-000-customer-support-staff-for-ai-agents-and-workforce-productivity-hasnt-dipped SiZpJuNZAsxuqD8ai99zbZ Mon, 01 Sep 2025 09:00:03 +0000 Mon, 01 Sep 2025 15:29:07 +0000 <![CDATA[ Warning issued to Salesforce customers after hackers stole Salesloft Drift data ]]> https://www.itpro.com/security/cyber-attacks/warning-issued-to-salesforce-customers-after-hackers-stole-salesloft-drift-data vm8jKXpwK9QwPpvjzgR4jD Fri, 29 Aug 2025 09:45:00 +0000 <![CDATA[ The Allianz Life data breach just took a huge turn for the worse ]]> https://www.itpro.com/security/data-breaches/allianz-life-data-breach-customer-accounts-impacted ADG2qEJ4qjUX9B5Uh9ZWSX Wed, 20 Aug 2025 10:40:00 +0000 <![CDATA[ Everything we know about the Workday data breach so far ]]> https://www.itpro.com/security/data-breaches/workday-data-breach-what-we-know-so-far Jm5abTo6vo4uMAR9N8MDQg Mon, 18 Aug 2025 10:48:57 +0000 Mon, 18 Aug 2025 10:55:35 +0000 <![CDATA[ CFOs were skeptical about AI investment, but they’ve changed their tune since the arrival of agents ]]> https://www.itpro.com/business/business-strategy/cfos-were-skeptical-about-ai-investment-but-theyve-changed-their-tune-since-the-arrival-of-agents xxAsxgDzamNVbp5vKYtX9Z Mon, 11 Aug 2025 12:00:00 +0000 <![CDATA[ Google cyber researchers were tracking the ShinyHunters group’s Salesforce attacks – then realized they’d also fallen victim ]]> https://www.itpro.com/security/cyber-attacks/google-cyber-researchers-were-tracking-the-shinyhunters-groups-salesforce-attacks-then-realized-theyd-fallen-victim PsyEru2dq69wS89exzDHEB Thu, 07 Aug 2025 08:34:13 +0000 Thu, 07 Aug 2025 08:43:48 +0000 <![CDATA[ ‘Humans must remain at the center of the story’: Marc Benioff isn’t convinced about the threat of AI job losses – and Salesforce’s adoption journey might just prove his point ]]> https://www.itpro.com/technology/artificial-intelligence/humans-must-remain-at-the-center-of-the-story-marc-benioff-isnt-convinced-about-the-threat-of-ai-job-losses-and-salesforces-adoption-journey-might-just-prove-his-point NnSMv2jFPUzuTW89hEHhn7 Thu, 17 Jul 2025 09:51:09 +0000 Thu, 17 Jul 2025 09:51:29 +0000 <![CDATA[ Marc Benioff’s agentic AI gambit is paying dividends ]]> https://www.itpro.com/business/business-strategy/marc-benioffs-agentic-ai-gambit-is-paying-dividends fHMyxHCk9kcYhV9MHesQJ5 Thu, 12 Jun 2025 12:05:28 +0000 Thu, 12 Jun 2025 12:18:11 +0000 <![CDATA[ ‘We’ve got some fabulous conditions’: Salesforce UK chief exec Zahra Bahrololoumi touts the country's tech industry potential ]]> https://www.itpro.com/business/business-strategy/weve-got-some-fabulous-conditions-salesforce-uk-chief-exec-zahra-bahrololoumi-touts-the-countrys-tech-industry-potential HT25HsE5LwWHZgYJA2MdZ3 Wed, 11 Jun 2025 14:48:53 +0000 Wed, 11 Jun 2025 14:54:57 +0000 <![CDATA[ ‘A bold and highly strategic move’: Why Salesforce’s Informatica acquisition could be the key to Benioff’s agentic AI dream ]]> https://www.itpro.com/business/business-strategy/salesforce-informatica-acquisition-mulesoft-data-integration 4EpxrgD2iAGewt2hVTG6bZ Fri, 30 May 2025 11:00:00 +0000 <![CDATA[ Salesforce splashes the cash with $8 billion deal for Informatica ]]> https://www.itpro.com/business/acquisition/salesforce-informatica-acquisition ym9fffeJzpw92NAAWDAMR7 Tue, 27 May 2025 14:00:19 +0000 Tue, 27 May 2025 14:00:28 +0000 <![CDATA[ ‘You can see the horrible things that Microsoft did to Slack before we bought it’: Marc Benioff warns Microsoft could repeat 'pretty nasty’ Slack playbook with OpenAI amid frayed relationship ]]> https://www.itpro.com/business/business-strategy/marc-benioff-salesforce-slack-microsoft-open-ai-playbook FLxKwTP6QRkPvWo6LJVQah Tue, 06 May 2025 11:07:34 +0000 Tue, 06 May 2025 11:07:40 +0000 <![CDATA[ Business leaders are having a crisis of confidence over data literacy ]]> https://www.itpro.com/business/data-and-insights/business-leaders-are-having-a-crisis-of-confidence-over-data-literacy ZVptR2zRVbxVtgbct8sbVb Wed, 16 Apr 2025 11:12:59 +0000 <![CDATA[ Salesforce wants technicians and tradespeople to take AI agents on the road with them ]]> https://www.itpro.com/technology/artificial-intelligence/salesforce-agentforce-field-service-ai-agents kZq8BxXnAcmgwA9ppWuubX Wed, 09 Apr 2025 23:05:00 +0000 <![CDATA[ “No, I don't think it is the end of Salesforce”: Klarna CEO clarifies why it stopped using Salesforce – and why he doesn’t think other companies will follow suit ]]> https://www.itpro.com/technology/artificial-intelligence/klarna-ceo-sebastian-siemiatkowski-salesforce wuTJ7H8qf2Z5ffZXsZ5uX5 Mon, 24 Mar 2025 15:13:01 +0000 Mon, 24 Mar 2025 15:13:08 +0000 <![CDATA[ ‘DIY’ agent platforms are big tech’s latest gambit to drive AI adoption ]]> https://www.itpro.com/technology/artificial-intelligence/agentic-ai-diy-platforms pTzxtDoAmLBiiKyFP7vGES Mon, 24 Mar 2025 10:34:15 +0000 Tue, 25 Mar 2025 19:01:09 +0000 <![CDATA[ Google’s Gemini AI models are coming to Agentforce ]]> https://www.itpro.com/business/googles-gemini-ai-models-are-coming-to-agentforce L98jdxboA7FBQ99pZ9tZGJ Tue, 25 Feb 2025 11:14:19 +0000 Tue, 25 Feb 2025 14:26:51 +0000 <![CDATA[ "We are really moving into a world now of managing humans and agents together": Marc Benioff thinks today’s CEOs will be the last to have a fully human workforce – and he's not the only big tech exec predicting the rise of an AI workforce ]]> https://www.itpro.com/technology/artificial-intelligence/marc-benioff-salesforce-ai-agent-workforce 9z32DPs4WMLrsuETnn8jqk Mon, 10 Feb 2025 17:30:00 +0000 Tue, 11 Feb 2025 14:15:56 +0000 <![CDATA[ Salesforce planning more job cuts amid AI hiring push ]]> https://www.itpro.com/business/business-strategy/salesforce-layoffs-february-2025 RJGZydzeyGetNK8rdkJq65 Fri, 07 Feb 2025 09:33:50 +0000 Fri, 07 Feb 2025 14:20:07 +0000 <![CDATA[ ‘Maybe we aren't going to hire anybody this year’: Marc Benioff says Salesforce might not hire any software engineers in 2025 as the firm reaps the benefits of AI agents ]]> https://www.itpro.com/software/development/maybe-we-arent-going-to-hire-anybody-this-year-marc-benioff-says-salesforce-might-not-hire-any-software-engineers-in-2025-as-the-firm-reaps-the-benefits-of-ai-agents pL4nuFESXWBMfxEgjH5ygi Thu, 23 Jan 2025 12:01:38 +0000 Thu, 23 Jan 2025 16:39:10 +0000 <![CDATA[ Salesforce thinks the UK is ready to lead the next wave of AI ]]> https://www.itpro.com/infrastructure/salesforce-thinks-the-uk-is-ready-to-lead-the-next-wave-of-ai RopaaKGq6hA7dUGevcmP9R Wed, 04 Dec 2024 10:00:00 +0000 Wed, 04 Dec 2024 15:26:34 +0000 <![CDATA[ OpenAI could be plotting a foray into the world of AI agents – here’s what we know so far ]]> https://www.itpro.com/technology/artificial-intelligence/openai-could-be-plotting-a-foray-into-the-world-of-ai-agents-heres-what-we-know-so-far 4EAYnR7Jz5CdosqF2EKk3D Fri, 15 Nov 2024 10:26:40 +0000 Fri, 15 Nov 2024 14:57:29 +0000 <![CDATA[ Nearly half of workers think using AI makes them look lazy and incompetent ]]> https://www.itpro.com/technology/artificial-intelligence/nearly-half-of-workers-think-using-ai-makes-them-look-lazy-and-incompetent 7iFfcw6UqLKySJeHxEJMFH Tue, 12 Nov 2024 13:00:00 +0000 Tue, 12 Nov 2024 15:21:58 +0000 <![CDATA[ High wire acts, Microsoft Clippy, and DIY AI at Dreamforce 2024 ]]> https://www.itpro.com/business/business-strategy/high-wire-acts-microsoft-clippy-and-diy-ai-at-dreamforce-2024 VxbKPMSDjKHpikgqZqWGHP Fri, 20 Sep 2024 15:41:55 +0000 Mon, 23 Sep 2024 09:18:41 +0000 <![CDATA[ Slack AI agents shift looks to “unify” enterprise data and drive team synergy ]]> https://www.itpro.com/software/business-apps/slack-ai-agents-shift-looks-to-unify-enterprise-data-and-drive-team-synergy fEJfgg32KUYDhNtoaFiXa7 Thu, 19 Sep 2024 18:28:32 +0000 Thu, 19 Sep 2024 18:29:19 +0000 <![CDATA[ “Values drive value” for Salesforce Ventures as AI investment ramps up ]]> https://www.itpro.com/technology/artificial-intelligence/values-drive-value-salesforce-ventures-is-ramping-up-ai-investment-and-ethics-and-responsible-development-are-a-key-focus mqdS7NcGkxWMu2t3ky4msc Wed, 18 Sep 2024 21:13:22 +0000 Wed, 18 Sep 2024 23:23:56 +0000 <![CDATA[ Salesforce CEO wants to “break the hypnosis" coming from major AI vendors in scathing critique of Microsoft Copilot ]]> https://www.itpro.com/technology/artificial-intelligence/salesforce-ceo-wants-to-break-the-hypnosis-coming-from-vendors uQ5cdYh64WxbkmWxhKLEDN Tue, 17 Sep 2024 23:00:50 +0000 Wed, 18 Sep 2024 15:10:27 +0000 <![CDATA[ Dreamforce 2024: All the news and announcements as they happened ]]> https://www.itpro.com/cloud/live/dreamforce-2024-live-all-the-news-and-updates-as-they-happen X8ztiPAdCYUENEwBtbNdwN Tue, 17 Sep 2024 13:36:09 +0000 Fri, 20 Sep 2024 00:16:37 +0000 <![CDATA[ “How is he doing this?” – Marc Benioff questions Klarna CEO's move to scrap Workday, Salesforce in SaaS ‘consolidation’ drive ]]> https://www.itpro.com/technology/artificial-intelligence/how-is-he-doing-this-marc-benioff-questions-klarna-ceo-s-scrapping-of-workday-salesforce-in-saas-consolidation-drive zDbrMvTpaEQndtKrKSdvZb Fri, 13 Sep 2024 10:15:19 +0000 Fri, 13 Sep 2024 14:29:29 +0000