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                    <title><![CDATA[ Latest from ITPro UK in Value-added-reseller ]]></title>
                <link>https://www.itpro.com/tag/value-added-reseller</link>
        <description><![CDATA[ All the latest value-added-reseller content from the ITPro  UK team ]]></description>
                                    <lastBuildDate>Thu, 19 Mar 2026 12:06:14 +0000</lastBuildDate>
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                                                            <title><![CDATA[ SOCRadar appoints new global partnerships chief in revamped VAR program push ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/business/business-strategy/socradar-appoints-new-global-partnerships-chief-in-revamped-var-program-push</link>
                                                                            <description>
                            <![CDATA[ The revamped initiative introduces new incentives and enablement tools to help partners increase competitiveness and profitability ]]>
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                                                                        <pubDate>Thu, 19 Mar 2026 12:06:14 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business Strategy]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ itpro@futurenet.com (Daniel Todd) ]]></author>                    <dc:creator><![CDATA[ Daniel Todd ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/CZKtaB4G9cbdYHhNU7xt8a-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[A CGI bar chart, half-constructed from digital lines and shapes, to represent a &#039;buy vs build&#039; AI strategy. The bars are light blue but glowing orange and red as they are constructed.]]></media:description>                                                            <media:text><![CDATA[A CGI bar chart, half-constructed from digital lines and shapes, to represent a &#039;buy vs build&#039; AI strategy. The bars are light blue but glowing orange and red as they are constructed.]]></media:text>
                                <media:title type="plain"><![CDATA[A CGI bar chart, half-constructed from digital lines and shapes, to represent a &#039;buy vs build&#039; AI strategy. The bars are light blue but glowing orange and red as they are constructed.]]></media:title>
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                                                            <title><![CDATA[ Huntress extends global partner program access to resellers in small business drive ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/business/business-strategy/huntress-extends-global-partner-program-access-to-resellers-in-small-business-drive</link>
                                                                            <description>
                            <![CDATA[ The expansion will allow resellers to deliver enterprise-grade security to smaller organizations facing increasing cyber threats ]]>
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                                                                        <pubDate>Thu, 12 Mar 2026 08:35:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business Strategy]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ itpro@futurenet.com (Daniel Todd) ]]></author>                    <dc:creator><![CDATA[ Daniel Todd ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/tgTXpAymsQTS9aQJHwntAY-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[Global technology concept image showing digitized planet Earth with satellite lines orbiting. ]]></media:description>                                                            <media:text><![CDATA[Global technology concept image showing digitized planet Earth with satellite lines orbiting. ]]></media:text>
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                                                            <title><![CDATA[ What is a value-added distributor (VAD)?  ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/business/business-strategy/what-is-a-value-added-distributor-vad</link>
                                                                            <description>
                            <![CDATA[ Value-added distributors (VADs) are the essential channel partners that empower resellers with the crucial services, support, and expertise needed to bring complex technology solutions to market ]]>
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                                                                        <pubDate>Thu, 05 Mar 2026 19:17:10 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business Strategy]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ itpro@futurenet.com (Rene Millman) ]]></author>                    <dc:creator><![CDATA[ Rene Millman ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/cqkYzE3FcSimDHu5QVnV9R-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[An illustration of two street signs: one in green reading &quot;SUCCESS&quot; pointing left, the other in red reading &quot;FAILURE&quot; pointed right, against a blue sky.]]></media:description>                                                            <media:text><![CDATA[An illustration of two street signs: one in green reading &quot;SUCCESS&quot; pointing left, the other in red reading &quot;FAILURE&quot; pointed right, against a blue sky.]]></media:text>
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                                                            <title><![CDATA[ Ransomware protection for all: How consumption-based subscription models can lower the entry point for cyber resilience ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/security/ransomware/ransomware-protection-for-all-how-consumption-based-subscription-models-can-lower-the-entry-point-for-cyber-resilience</link>
                                                                            <description>
                            <![CDATA[ Consumption-based immutable backup makes enterprise-grade ransomware resilience affordable to all ]]>
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                                                                        <pubDate>Wed, 18 Feb 2026 08:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Ransomware]]></category>
                                                    <category><![CDATA[Security]]></category>
                                                                                                                    <dc:creator><![CDATA[ Pete Hannah ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/LrXBU2G7X45b6NeaQsxQsN-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[Ransomware concept image showing a warning symbol in red with binary code in background.]]></media:description>                                                            <media:text><![CDATA[Ransomware concept image showing a warning symbol in red with binary code in background.]]></media:text>
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                                                            <title><![CDATA[ The importance of pilots, open source, and consultancy in the new world of AI ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/technology/artificial-intelligence/the-importance-of-pilots-open-source-and-consultancy-in-the-new-world-of-ai</link>
                                                                            <description>
                            <![CDATA[ As AI complexity grows, open source models and partner expertise prove critical ]]>
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                                                                        <pubDate>Wed, 14 Jan 2026 08:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Artificial Intelligence]]></category>
                                                    <category><![CDATA[Technology]]></category>
                                                                                                                    <dc:creator><![CDATA[ Gilles Closset ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/aKLAULJBFmuT2Aadzf9agi-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[Artificial Intelligence]]></media:description>                                                            <media:text><![CDATA[Artificial Intelligence]]></media:text>
                                <media:title type="plain"><![CDATA[Artificial Intelligence]]></media:title>
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                                                            <title><![CDATA[ How the partnership model can transform the channel ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/business/business-strategy/how-the-partnership-model-can-transform-the-channel</link>
                                                                            <description>
                            <![CDATA[ Collaboration and a shared understanding and commitment to solving problems is key... ]]>
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                                                                        <pubDate>Fri, 02 Jan 2026 07:30:00 +0000</pubDate>                                                                                                                                <updated>Mon, 05 Jan 2026 12:58:56 +0000</updated>
                                                                                                                                            <category><![CDATA[Business Strategy]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Jake Rickhuss ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/FDPZwdVzvKEXEHjPcPEh7E-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[An image showing two grayscale businessmen shaking hands, overlaid on an illustration of a large orange circle intersecting with a gray circle against a white background.]]></media:description>                                                            <media:text><![CDATA[An image showing two grayscale businessmen shaking hands, overlaid on an illustration of a large orange circle intersecting with a gray circle against a white background.]]></media:text>
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                                                            <title><![CDATA[ How SMBs can DIY their IT implementation and support ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/business/business-strategy/how-smbs-can-diy-their-it-implementation-and-support</link>
                                                                            <description>
                            <![CDATA[ For some small and medium-sized businesses, the third-party expertise and support might be out of reach. What’s the alternative? ]]>
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                                                                        <pubDate>Tue, 30 Dec 2025 08:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business Strategy]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Jonathan Weinberg ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/GsDx8E9oD6ZwGHPXWmeWXC-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[Business]]></media:description>                                                            <media:text><![CDATA[Business]]></media:text>
                                <media:title type="plain"><![CDATA[Business]]></media:title>
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                                                            <title><![CDATA[ What the fragmentation of UC means for the channel ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/business/business-strategy/what-the-fragmentation-of-uc-means-for-the-channel</link>
                                                                            <description>
                            <![CDATA[ If communications are becoming fragmented, what does that mean for MSPs and VARs? ]]>
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                                                                        <pubDate>Tue, 30 Dec 2025 08:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business Strategy]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Paul Holden ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/5p852xRZjsXQRH3UDqNJiZ-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[Unified comms]]></media:description>                                                            <media:text><![CDATA[Unified comms]]></media:text>
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                                                            <title><![CDATA[ What is a reseller? ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/business/business-strategy/what-is-a-reseller</link>
                                                                            <description>
                            <![CDATA[ As the crucial link between technology vendors and businesses, IT resellers have evolved from simple product suppliers to indispensable strategic partners, providing expert advice, customized solutions, and vital ongoing support in a complex digital world ]]>
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                                                                        <pubDate>Tue, 25 Nov 2025 18:38:23 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business Strategy]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ itpro@futurenet.com (Rene Millman) ]]></author>                    <dc:creator><![CDATA[ Rene Millman ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/MPqccF6vVF4MbfL6bCyEFa-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[Two hands made out of pixels, denoting technology, are joined in a handshake]]></media:description>                                                            <media:text><![CDATA[Two hands made out of pixels, denoting technology, are joined in a handshake]]></media:text>
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                                                            <title><![CDATA[ Is channel know-how the key to de-risking enterprise AI plans? ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/business/business-strategy/is-channel-know-how-the-key-to-derisking-enterprise-ai-plans</link>
                                                                            <description>
                            <![CDATA[ Channel partners could be the key to enterprises successfully developing their AI projects and implementations… ]]>
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                                                                        <pubDate>Thu, 23 Oct 2025 07:00:00 +0000</pubDate>                                                                                                                                <updated>Wed, 29 Oct 2025 13:59:00 +0000</updated>
                                                                                                                                            <category><![CDATA[Business Strategy]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Kenz Mroue ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/YQssKvvY9UjP8oW4X7UPyC-1280-80.jpg">
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                                                            <title><![CDATA[ Westcon-Comstor promotes Stéphane Reboud to lead European sales ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/business/leadership/westcon-comstor-promotes-stephane-reboud-to-lead-european-sales</link>
                                                                            <description>
                            <![CDATA[ Reboud will front all sales teams across Europe as part of the distribution giant’s new streamlined leadership structure for the region ]]>
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                                                                        <pubDate>Thu, 18 Sep 2025 10:30:00 +0000</pubDate>                                                                                                                                <updated>Thu, 18 Sep 2025 20:10:40 +0000</updated>
                                                                                                                                            <category><![CDATA[Leadership]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ itpro@futurenet.com (Daniel Todd) ]]></author>                    <dc:creator><![CDATA[ Daniel Todd ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/yDJKgtuBwaxvZ7BZMsMee4-1280-80.jpg">
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                                                            <title><![CDATA[ Redefining the channel: Evolving partner models are unlocking innovation, value, and recurring revenue   ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/business/business-strategy/redefining-the-channel-evolving-partner-models-are-unlocking-innovation-value-and-recurring-revenue</link>
                                                                            <description>
                            <![CDATA[ Channel partners are evolving into consultants, driving AI innovation and recurring revenue growth ]]>
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                                                                        <pubDate>Thu, 18 Sep 2025 07:00:00 +0000</pubDate>                                                                                                                                <updated>Mon, 22 Sep 2025 10:26:43 +0000</updated>
                                                                                                                                            <category><![CDATA[Business Strategy]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Paul Jackson ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/yDJKgtuBwaxvZ7BZMsMee4-1280-80.jpg">
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                                                            <title><![CDATA[ Rethinking your technology stack for seamless collaboration ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/business/business-strategy/rethinking-your-technology-stack-for-seamless-collaboration</link>
                                                                            <description>
                            <![CDATA[ Businesses gain speed and clarity when tools work together in one ecosystem ]]>
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                                                                        <pubDate>Wed, 17 Sep 2025 07:00:00 +0000</pubDate>                                                                                                                                <updated>Thu, 18 Sep 2025 20:11:42 +0000</updated>
                                                                                                                                            <category><![CDATA[Business Strategy]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Eva Schoenleitner ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/GD9MqNfX6gC4mch3ANZMiE-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[AI infrastructure concept image showing data lake with flowing lines of data moving in tandem alongside glowing circuit boards.]]></media:description>                                                            <media:text><![CDATA[AI infrastructure concept image showing data lake with flowing lines of data moving in tandem alongside glowing circuit boards.]]></media:text>
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                                                            <title><![CDATA[ Enterprise networking - but without the therapy bills ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/infrastructure/networking/enterprise-networking-but-without-the-therapy-bills</link>
                                                                            <description>
                            <![CDATA[ Historically the networking channel has been on focused on features, but we now need to shift emphasis to enablement... ]]>
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                                                                        <pubDate>Thu, 14 Aug 2025 22:46:26 +0000</pubDate>                                                                                                                                <updated>Fri, 15 Aug 2025 14:03:53 +0000</updated>
                                                                                                                                            <category><![CDATA[Networking]]></category>
                                                    <category><![CDATA[Infrastructure]]></category>
                                                                                                                    <dc:creator><![CDATA[ Richard Jonker ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/C5CVHQe64yFiVrMZmpFsbQ-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[Close up of yellow networking cables going to a circuitboard]]></media:description>                                                            <media:text><![CDATA[Close up of yellow networking cables going to a circuitboard]]></media:text>
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                                                            <title><![CDATA[ Redstor and TitanHQ merge to create ‘MSP-first’ security provider ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/security/redstor-and-titanhq-merge-to-create-msp-first-security-provider</link>
                                                                            <description>
                            <![CDATA[ The new business Redstor’s and TitanHQ’s solutions to create a unified and integrated MSP security platform ]]>
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                                                                        <pubDate>Tue, 10 Jun 2025 07:15:44 +0000</pubDate>                                                                                                                                <updated>Fri, 20 Jun 2025 17:56:45 +0000</updated>
                                                                                                                                            <category><![CDATA[Security]]></category>
                                                                                                <author><![CDATA[ itpro@futurenet.com (Daniel Todd) ]]></author>                    <dc:creator><![CDATA[ Daniel Todd ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/5yGtf3BGCcwp7j3BDuWPc8-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[Application security concept image showing a digitized padlock placed upon a digital platform.]]></media:description>                                                            <media:text><![CDATA[Application security concept image showing a digitized padlock placed upon a digital platform.]]></media:text>
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                                                            <title><![CDATA[ Jitterbit snaps up former SonicWall, Dell veteran as growth drive continues ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/business/leadership/jitterbit-snaps-up-former-sonicwall-dell-veteran-as-growth-drive-continues</link>
                                                                            <description>
                            <![CDATA[ The channel veteran is tasked with driving revenue growth and expanding the firm’s channel ecosystem ]]>
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                                                                        <pubDate>Wed, 21 May 2025 12:15:00 +0000</pubDate>                                                                                                                                <updated>Wed, 21 May 2025 22:30:00 +0000</updated>
                                                                                                                                            <category><![CDATA[Leadership]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ itpro@futurenet.com (Daniel Todd) ]]></author>                    <dc:creator><![CDATA[ Daniel Todd ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/iUJrhRtg5k3EQojtoamGSZ-1280-80.jpg">
                                                            <media:credit><![CDATA[Jitterbit/Luca Taglioretti]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Jitterbit Chief Revenue Officer Luca Taglioretti pictured in an open plan office space.]]></media:description>                                                            <media:text><![CDATA[Jitterbit Chief Revenue Officer Luca Taglioretti pictured in an open plan office space.]]></media:text>
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                                                            <title><![CDATA[ CrowdStrike announces integration with Nvidia Enterprise AI Factory ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/security/crowdstrike-announces-integration-with-nvidia-enterprise-ai-factory</link>
                                                                            <description>
                            <![CDATA[ Organizations can now leverage CrowdStrike protection within Nvidia Enterprise AI Factory deployments ]]>
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                                                                        <pubDate>Wed, 21 May 2025 07:46:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Security]]></category>
                                                                                                <author><![CDATA[ itpro@futurenet.com (Daniel Todd) ]]></author>                    <dc:creator><![CDATA[ Daniel Todd ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/BET2P3rGVJCL4qP6rpRF7D-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[The Crowdstrike booth during the RSA Conference in San Francisco, California, US, on Wednesday, April 26, 2023.]]></media:description>                                                            <media:text><![CDATA[The Crowdstrike booth during the RSA Conference in San Francisco, California, US, on Wednesday, April 26, 2023.]]></media:text>
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                                                            <title><![CDATA[ Cato Networks announces major European R&D expansion ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/business/cato-networks-announces-major-european-r-and-d-expansion</link>
                                                                            <description>
                            <![CDATA[ The SASE specialist says its Prague research and development center will triple in size over the next year ]]>
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                                                                        <pubDate>Mon, 19 May 2025 15:10:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ itpro@futurenet.com (Daniel Todd) ]]></author>                    <dc:creator><![CDATA[ Daniel Todd ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/2AstwKwLA445ALahe3QyLN-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[API and cloud security concept image showing cloud symbol with a padlock.]]></media:description>                                                            <media:text><![CDATA[API and cloud security concept image showing cloud symbol with a padlock.]]></media:text>
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                                                            <title><![CDATA[ SonicWall pins ‘transformational year’ on strong partner growth ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/business/business-strategy/sonicwall-partner-growth</link>
                                                                            <description>
                            <![CDATA[ The vendor’s channel-first strategy has fueled a 42% year-over-year increase in overall partner growth ]]>
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                                                                        <pubDate>Fri, 21 Mar 2025 03:00:10 +0000</pubDate>                                                                                                                                <updated>Thu, 18 Sep 2025 20:12:16 +0000</updated>
                                                                                                                                            <category><![CDATA[Business Strategy]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ itpro@futurenet.com (Daniel Todd) ]]></author>                    <dc:creator><![CDATA[ Daniel Todd ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/G3uupQDgS3yxMx24qg5qg4-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[SonicWall logo and branding pictured on a smartphone screen.]]></media:description>                                                            <media:text><![CDATA[SonicWall logo and branding pictured on a smartphone screen.]]></media:text>
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                                                            <title><![CDATA[ AMD names new VAR and SI commercial sales chief for EMEA ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/business/amd-names-new-var-and-si-commercial-sales-chief-for-emea</link>
                                                                            <description>
                            <![CDATA[ James Blackman is tasked with building a robust channel community in the region ]]>
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                                                                        <pubDate>Wed, 19 Feb 2025 05:00:10 +0000</pubDate>                                                                                                                                <updated>Wed, 16 Apr 2025 15:15:18 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ itpro@futurenet.com (Daniel Todd) ]]></author>                    <dc:creator><![CDATA[ Daniel Todd ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/4fJLoB9np8issNX5ZKLMMo-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[AMD logo outside its headquarters in Santa Clara, California,]]></media:description>                                                            <media:text><![CDATA[AMD logo outside its headquarters in Santa Clara, California,]]></media:text>
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                                                            <title><![CDATA[ US VAR Paragon Micro to expand into the UK ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/business/business-strategy/365505/us-var-paragon-micro-to-expand-into-the-uk</link>
                                                                            <description>
                            <![CDATA[ The UK Operations and Sales arm of the business is set to launch in April ]]>
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                                                                        <pubDate>Fri, 24 Jan 2020 11:22:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Daniel Todd ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/VSjoErHhLXjjt6xqBoyL7C-1280-80.jpg">
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                                                            <title><![CDATA[ How VARs can make the most of emerging technology ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/technology/366645/how-vars-can-make-the-most-of-emerging-technology</link>
                                                                            <description>
                            <![CDATA[ Continuous innovation can be both a blessing and a curse for resellers ]]>
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                                                                        <pubDate>Wed, 08 Jan 2020 13:01:56 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Technology]]></category>
                                                                                                                    <dc:creator><![CDATA[ Thorsten Kurpjuhn ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/3wPCM5mVhiJ4BBVighjH8f-1280-80.jpg">
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                                                            <title><![CDATA[ 6 reasons why a VAR should add managed services ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/software/business-plan/354035/6-reasons-why-a-var-should-add-managed-services</link>
                                                                            <description>
                            <![CDATA[ Now is the time to look outside the traditional VAR business model ]]>
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                                                                        <pubDate>Fri, 15 Nov 2019 10:59:21 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business Strategy]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Maggie Holland ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/E7vskefGdDUBRK4tSuHeSF-1280-80.png">
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                                                            <title><![CDATA[ The VAR guide to an effective pricing strategy ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/software/business-plan/354032/the-var-guide-to-an-effective-pricing-strategy</link>
                                                                            <description>
                            <![CDATA[ Can you afford to keep your business running without implementing an effective pricing strategy? ]]>
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                                                                        <pubDate>Fri, 15 Nov 2019 10:55:09 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business Strategy]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Maggie Holland ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/scM6K2Czy4UqdGt9V6NXWP-1280-80.png">
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                                                            <title><![CDATA[ A VAR’s guide to efficient quoting ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/software/business-plan/354030/a-vars-guide-to-efficient-quoting</link>
                                                                            <description>
                            <![CDATA[ Why you should make the switch from spreadsheets to CPQ ]]>
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                                                                        <pubDate>Fri, 15 Nov 2019 10:37:59 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business Strategy]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Maggie Holland ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/e5QWuSnwUG3cqYs34T8tB5-1280-80.png">
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                                                                                                                                                                                                                                    <media:description><![CDATA[A cartoon depiction of ideas flowing through a funnel]]></media:description>                                                            <media:text><![CDATA[A cartoon depiction of ideas flowing through a funnel]]></media:text>
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                                                            <title><![CDATA[ Vodafone 5G puts football fans in the VAR hot seat ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/mobile/5g/34750/vodafone-5g-puts-football-fans-in-the-var-hot-seat</link>
                                                                            <description>
                            <![CDATA[ The next generation mobile network allowed fans to influence refereeing decisions in real-time ]]>
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                                                                        <pubDate>Tue, 05 Nov 2019 10:31:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[5g]]></category>
                                                    <category><![CDATA[Infrastructure]]></category>
                                                    <category><![CDATA[Mobile Networks]]></category>
                                                                                                                    <dc:creator><![CDATA[ Connor Jones ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/mbbC3rdD4W9jTGquQcj7qk-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[Vodafone FAR]]></media:description>                                                            <media:text><![CDATA[Vodafone FAR]]></media:text>
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                                                            <title><![CDATA[ Edenhouse joins United VARS global partner network ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/business/business-strategy/365732/edenhouse-joins-united-vars-global-partner-network</link>
                                                                            <description>
                            <![CDATA[ The SAP provider says the move will help it address demand from international markets ]]>
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                                                                        <pubDate>Thu, 21 Mar 2019 12:33:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Daniel Todd ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/yVqgacuVVcYeC9z7rRyLrV-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[Global networking]]></media:description>                                                            <media:text><![CDATA[Global networking]]></media:text>
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                                                            <title><![CDATA[ Why should VARs consider becoming MSPs? ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/business-operations/managed-service-provider-msp/364285/why-should-vars-consider-becoming-msps</link>
                                                                            <description>
                            <![CDATA[ The managed service model offers an opportunity for new revenues ]]>
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                                                                        <pubDate>Wed, 06 Mar 2019 11:10:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Digital Transformation]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Esther Kezia Thorpe ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/GzQCJdJdfTf5yAmJ35Eptj-1280-80.jpg">
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                                                            <title><![CDATA[ Westcon-Comstor will distribute Microsoft Surface Hub to VARs ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/business/business-strategy/364599/westcon-comstor-will-distribute-microsoft-surface-hub-to-vars</link>
                                                                            <description>
                            <![CDATA[ Westcon-Comstor aims to help VARs support customers' Hub deployments ]]>
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                                                                        <pubDate>Thu, 07 Sep 2017 10:03:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Clare Hopping ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/S2HccHiW4GSmvw8QUAJR3b-1280-80.jpg">
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                                                            <title><![CDATA[ Making the leap from VAR to MSP ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/security/366377/making-the-leap-from-var-to-msp</link>
                                                                            <description>
                            <![CDATA[ The reasons to move to managed services are compelling, but it's not something that can be done on impulse ]]>
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                                                                        <pubDate>Wed, 18 Jan 2017 06:30:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Security]]></category>
                                                                                                                    <dc:creator><![CDATA[ Adam Nash  ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/mCeQ5H8GM4wBRU2ExzwkNn-1280-80.jpg">
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                                                            <title><![CDATA[ From VAR to MSP: why SME is the best place to start ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/business-operations/finance/366467/from-var-to-msp-why-sme-is-the-best-place-to-start</link>
                                                                            <description>
                            <![CDATA[ By focusing on SMEs, resellers can better make the transition to MSP, argues Lee Marsden ]]>
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                                                                        <pubDate>Wed, 09 Mar 2016 11:59:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business Strategy]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Lee Marsden  ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/AXCwv2y4kvNdPnw5paPmW7-1280-80.jpg">
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                                                            <title><![CDATA[ Analytics trends VARs should be watching ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/software/366156/analytics-trends-vars-should-be-watching</link>
                                                                            <description>
                            <![CDATA[ Here are our top four channel-focused analytics predictions for the year ahead ]]>
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                                                                        <pubDate>Mon, 15 Feb 2016 11:36:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Software]]></category>
                                                                                                                    <dc:creator><![CDATA[ Stuart Wilson ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/tY5RCf4Vjuuw9yDoSNdZNm-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[Business launch]]></media:description>                                                            <media:text><![CDATA[Business launch]]></media:text>
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                                                            <title><![CDATA[ NetSuite searches for next generation of cloud VARs ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/cloud/365177/netsuite-searches-for-next-generation-of-cloud-vars</link>
                                                                            <description>
                            <![CDATA[ NetSuite talks channel growth, new Microsoft partnership and “next generation of cloud VARs” ]]>
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                                                                        <pubDate>Wed, 20 May 2015 20:12:58 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Cloud]]></category>
                                                                                                                    <dc:creator><![CDATA[ Christine Horton ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/x4kA7kakcx2D6L2WUiJCdY-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[People in meeting using the cloud ]]></media:description>                                                            <media:text><![CDATA[People in meeting using the cloud ]]></media:text>
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                                                            <title><![CDATA[ Xeretec acquisition of Bytes Document Solutions creates Xerox super VAR ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/business-strategy/acquisition/366001/xeretec-acquisition-of-bytes-document-solutions-creates-xerox</link>
                                                                            <description>
                            <![CDATA[ Xeretec acquires Bytes Document Solutions to become Xerox’s largest reseller in Western Europe ]]>
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                                                                        <pubDate>Thu, 01 May 2014 12:08:28 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Acquisition]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ IT Pro ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/4tt7i7SMXjPWqmh7x72Ln4-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[Acquisition sign]]></media:description>                                                            <media:text><![CDATA[Acquisition sign]]></media:text>
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                                                            <title><![CDATA[  Symetri acquisition to create Autodesk super VAR ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/business-strategy/acquisition/364587/symetri-acquisition-to-create-autodesk-super-var</link>
                                                                            <description>
                            <![CDATA[ Acquisition of Autodesk gold partner Symetri by Cad-Q creates largest solutions partner in Northern Europe ]]>
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                                                                        <pubDate>Wed, 02 Apr 2014 12:10:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Acquisition]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Christine Horton ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/toTuwWiq3fLsHKJpMYEHS7-1280-80.jpg">
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                                                            <title><![CDATA[ Ultrabooks and VARs ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/hardware/laptops/366579/ultrabooks-and-vars</link>
                                                                            <description>
                            <![CDATA[ VIP's Dave Stevinson explains why channel partners should avoid the temptation to sell consumer ultrabooks to business customers ]]>
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                                                                        <pubDate>Tue, 29 May 2012 13:39:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Laptops]]></category>
                                                    <category><![CDATA[Hardware]]></category>
                                                                                                                    <dc:creator><![CDATA[ IT Pro ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/uWaeHYYk2ChPFgWtBG4WKi-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[HP laptop]]></media:description>                                                            <media:text><![CDATA[HP laptop]]></media:text>
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                                                            <title><![CDATA[ BYOD: Unlocking the potential for VARs ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/security/366259/byod-unlocking-the-potential-for-vars</link>
                                                                            <description>
                            <![CDATA[ Chris Russell outlines how tokenless authentication solutions can be integrated as part of a BYOD strategy ]]>
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                                                                        <pubDate>Tue, 01 May 2012 12:58:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Security]]></category>
                                                                                                                    <dc:creator><![CDATA[ IT Pro ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/diq2Wf7dDikko8TaZHd5hB-1280-80.jpg">
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                                                            <title><![CDATA[ Kemp needs VARs to take the load ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/software/365241/kemp-needs-vars-to-take-the-load</link>
                                                                            <description>
                            <![CDATA[ Load balancing vendor Kemp Technologies recruiting UK resellers to reach SMBs ]]>
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                                                                        <pubDate>Thu, 05 Apr 2012 16:10:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Software]]></category>
                                                                                                                    <dc:creator><![CDATA[ Christine Horton ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/Lwn4LhmBvCKyipYwKjieUA-1280-80.jpg">
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                                                            <title><![CDATA[ Dell reassures anxious SonicWall VARs ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/security/364915/dell-reassures-anxious-sonicwall-vars</link>
                                                                            <description>
                            <![CDATA[ Dell channel chief Greg Davis reaches out to SonicWALL partners in light of acquisition ]]>
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                                                                        <pubDate>Fri, 16 Mar 2012 10:53:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Digital Transformation]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Christine Horton ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/sttmHEYiVNkapadC6YBjCc-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[Dollars]]></media:description>                                                            <media:text><![CDATA[Dollars]]></media:text>
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                                                            <title><![CDATA[ Autodesk opens up portfolio to all VARs ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/software/364578/autodesk-opens-up-portfolio-to-all-vars</link>
                                                                            <description>
                            <![CDATA[ Design software specialist Autodesk opening up portfolio;  will also offer products direct to selected partners ]]>
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                                                                        <pubDate>Fri, 13 Jan 2012 12:04:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Software]]></category>
                                                                                                                    <dc:creator><![CDATA[ Christine Horton ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/iVTgwjPzxizxuY6ZSaToh8-1280-80.jpg">
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                                                            <title><![CDATA[ Dell out to impress VARs ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/infrastructure/server-storage/364898/dell-out-to-impress-vars</link>
                                                                            <description>
                            <![CDATA[ Dell’s campaign to get partners on board rolled into Barcelona last week – with positive results ]]>
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                                                                        <pubDate>Mon, 24 Oct 2011 11:15:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Digital Transformation]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Christine Horton ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/NpPVC2WDa7c3qW4vNaQ3Td-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[Dell HQ]]></media:description>                                                            <media:text><![CDATA[Dell HQ]]></media:text>
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                                                            <title><![CDATA[ Top VARs place early bet on virtual I/O ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/cloud/virtualisation/364892/top-vars-place-early-bet-on-virtual-io</link>
                                                                            <description>
                            <![CDATA[ Start-up ramps up channel with Arrow ECS agreement ]]>
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                                                                        <pubDate>Wed, 19 Oct 2011 18:01:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Digital Transformation]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Will Garside ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/TCjxsRHHAeGBfSx7UTBgh9-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[The road to the cloud]]></media:description>                                                            <media:text><![CDATA[The road to the cloud]]></media:text>
                                <media:title type="plain"><![CDATA[The road to the cloud]]></media:title>
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                                                            <title><![CDATA[ Trustmarque eyes move from LAR to VAR ]]></title>
                                                                                                                                                                                                <link>https://www.itpro.com/software/366411/trustmarque-eyes-move-from-lar-to-var</link>
                                                                            <description>
                            <![CDATA[ Large Account Reseller (LAR) Trustmarque has said its change to a services-led business model demonstrates a shift towards becoming a Value-Added Reseller (VAR). ]]>
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                                                                        <pubDate>Thu, 17 Sep 2009 14:04:55 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Software]]></category>
                                                                                                                    <dc:creator><![CDATA[ Christine Horton ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/XAY6rBT4pAESdnAvUuoezk-1280-80.jpg">
                                                            <media:credit><![CDATA[null]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[change blocks]]></media:description>                                                            <media:text><![CDATA[change blocks]]></media:text>
                                <media:title type="plain"><![CDATA[change blocks]]></media:title>
                                                    </media:content>
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