The state of brand protection 2021
A new front opens up in the war for brand safety
Approx. read time: 43 minutes
In 2020, cyber criminals exploited the world’s fear and uncertainty about COVID-19 to dramatically escalate email phishing campaigns and other malicious attacks that impersonate brands in order to trade on those brands’ customer trust. Mimecast’s Threat Center research demonstrated how rampant brand impersonation is and what its repercussions can be.
All brands are at risk of having malicious actors impersonate their domains and destroy customer trust, and this type of attack can go undetected unless you're actively looking for it.
Use this report as a guide to help deliver continuous improvements to your brand’s cyber resilience strategy in a COVID and post-COVID world.