Brewery drives 'greener' distribution logistics

UK brewer Shepherd Neame is driving a more environmentally aware distribution strategy with new routing, scheduling and transport optimisation software to maximise load capacity and reduce mileage.

The company, which brews well known branded ales and lagers including Spitfire, Bishop's Finger, Oranjeboom and Holsten Export, is looking to gain better control of the distribution function of its supply chain to improve efficiency and customer service, as well as support its sustainable business plans.

Having won the Queen's Award for Enterprise in the sustainable development category in 2006, the brewer has chosen Paragon software to cost-effectively reduce its carbon footprint.

Ian Dixon, Shepherd Neame's production and distribution director explained that the investment in new fulfilment software will help the company maximise delivery truck loads, optimise routes so they are as cost-effective as possible and increase customer satisfaction by enabling more flexible and dynamic delivery planning.



"We have strong relationships with the major brewery chains," said Dixon, "most of whom use Paragon. And, in integration terms, it goes hand-in-glove with SAP. It was therefore an easy decision."

Shepherd Neame will be implementing its new SAP environment during 2008. And Dixon said he was hoping the roll out of the Paragon distribution system would allow him to start trials around June or July 2008.

Miya Knights

A 25-year veteran enterprise technology expert, Miya Knights applies her deep understanding of technology gained through her journalism career to both her role as a consultant and as director at Retail Technology Magazine, which she helped shape over the past 17 years. Miya was educated at Oxford University, earning a master’s degree in English.

Her role as a journalist has seen her write for many of the leading technology publishers in the UK such as ITPro, TechWeekEurope, CIO UK, Computer Weekly, and also a number of national newspapers including The Times, Independent, and Financial Times.