Adobe buys YaWah for graphic asset workflow

published 15 September 2008

Adobe has acquired a European imaging software provider to boost its hosted Scene7 graphic asset management platform.

The acquisition of Dutch firm, YaWah will accelerate the European and global expansion of Scene7, Adobe said.

And its products, including its eRez imaging server software with web-based multimedia workflow management interfaces and connectors to content delivery networks, are expected to increase the ability of the Adobe platform to manage, distribution and delivery of dynamic content across a variety of channels.

"YaWah's market knowledge and technology, integrated with Scene7, will ensure that European companies have immediate access to hosted media solutions that are transforming the online experience for some of the web's most visited sites," said Doug Mack, Adobe's vice president and general manager of consumer and hosted solutions.

Adobe said companies such as Amazon, Harrods, Littlewoods and Levis Strauss use the platform to manage their digital graphic assets and dynamically zoom, update or reformat them for the web, catalogue or marketing content more cost-effectively.

It released version 4.0 of Scene7 earlier this month to add new Adobe production tool interoperability and its corporate look and feel to the software's user interface, having acquired it in May 2007.

Although the terms of the deal were not disclosed, the YaWah acquisition was not expected to have a material impact to Adobe revenue and earnings in fiscal year 2008, it added.

A 25-year veteran enterprise technology expert, Miya Knights applies her deep understanding of technology gained through her journalism career to both her role as a consultant and as director at Retail Technology Magazine, which she helped shape over the past 17 years. Miya was educated at Oxford University, earning a master’s degree in English.

Her role as a journalist has seen her write for many of the leading technology publishers in the UK such as ITPro, TechWeekEurope, CIO UK, Computer Weekly, and also a number of national newspapers including The Times, Independent, and Financial Times.