Internet advertising has overtaken TV to become Britain's biggest advertising medium.
The first half of 2009 saw internet ads coping well with the recession, growing by 4.6 per cent to 1,752.1 million.
The figures came from a twice yearly advertising spend study from the Internet Advertising Bureau (IAB) done in partnership with Pricewaterhouse Coopers (PwC), and the World Advertising Centre (WARC).
These numbers were deemed very successful considering that the entire advertising sector contracted by 16.6 per cent during the same period.
The UK was the world leader for online market share, accounting for nearly a quarter (23.5 per cent).
"Internet advertising has beaten all expectations to achieve growth in the most challenging market conditions," said Guy Phillipson, chief executive of the internet advertising bureau, in a statement.
"Online display has performed notably well against its peers in TV, print and radio despite more than 1.5 billion being wiped off the advertising industry."
-
Jitterbit eyes global growth under new CRO Chris StoddardNews The former New Relic executive will lead the vendor’s worldwide go-to-market strategy and revenue growth plans
-
This one cyber crime group accounted for nearly a fifth of all ransomware attacks in JuneNews The Gentlemen, a ransomware a service operator, now accounts for 17% of published attacks
-
Tesco Mobile offers customers discounts in return for adsNews Customers can opt in by downloading an app and will get additional data to cover that used to serve the ads
-
Eyeo taken to court by German marketersNews The marketers claim advertising revenues are being affected by Adblock Plus
-
Google to serve users ads on household itemsNews Google to offer companies the opportunity to advertise on items such as thermostats, car dashboards and refrigerators
-
ISPs continue to ‘mislead’ on broadband speedsNews Ofcom worries ISPs are getting worse at misleading with advertised broadband speeds.
-
ASA consults on ISP speed claimsNews The Advertising Standards Authority calls for a rewriting of rules when it comes to broadband speed claims in adverts.
-
ASA bans another BT broadband adNews BT has had one of its well-known TV storyline ads banned by the ASA for misleading claims over broadband speeds.
-
ICANN claims victory against ‘internet graffiti’News A loophole that led to a flood of websites being created carrying nothing but ads has been closed.
-
Huge growth forecast for mobile ad spendingNews A new analyst report forecasts annual growth of over 40 per cent as handset improvements offer cost-effective communication streams.
