Apple to open biggest store in Covent Garden
The new Covent Garden Apple store, the company's 300th outlet, will be the biggest in the world when it opens tomorrow.


A shiny new Apple store will be opening its doors at 10am tomorrow in Covent Garden and will become the biggest of its kind.
Early birds will be able to pick up a free Apple t-shirt before getting giddy over the 56 Macs, 30 iPads, 40 iPods and 30 iPhones, which will all be on show.
Workshops and presentations will be held daily at the site in the central courtyard, while a Start-Up Room will help people get going with their new Apple devices.
There will also be a Community Room for some real in-depth training and the standard Genius Bar for free technical support.
The store, which is the 300th Apple outlet, will employ 300 workers. How's that for uniformity?
Sign up today and you will receive a free copy of our Future Focus 2025 report - the leading guidance on AI, cybersecurity and other IT challenges as per 700+ senior executives
Tom Brewster is currently an associate editor at Forbes and an award-winning journalist who covers cyber security, surveillance, and privacy. Starting his career at ITPro as a staff writer and working up to a senior staff writer role, Tom has been covering the tech industry for more than ten years and is considered one of the leading journalists in his specialism.
He is a proud alum of the University of Sheffield where he secured an undergraduate degree in English Literature before undertaking a certification from General Assembly in web development.
-
Customizing for Every Customer
Personalise customer experiences at scale with CRM+AI+Data+Trust. True 1-to-1 personalisation is finally possible.
-
The Data Foundation for the Age of AI
See how you can build a data strategy for the age of AI. How Data Cloud unifies data for use in personalisation and grounded AI.
-
The Apple Mac Mini M4 is an affordable powerhouse that's perfect for any office desk – and it's also utterly adorable
Reviews A changed design, an M4 chip, and more value for money, this is probably the best mini PC available right now
-
You will not believe the battery life on the Apple MacBook Pro 14in M4
Reviews A MacBook to outlast them all – the Pro comes with a cool design, intelligent features, and 20 hours of battery life
-
Apple’s ‘carbon neutral’ Mac Mini is small and compact, but packs a mighty punch with the new M4 chips
News With a pint-sized footprint only half the size of its M2 predecessor, the M4 and M4 Pro edition of the Mac Mini promises to bring an unprecedented size-to-performance ratio
-
Apple iPad Air (2020) review: The executive’s choice
Reviews With the iPad Air’s most recent redesign, Apple has delivered the best bang-for-buck tablet money can buy
-
Apple 24in iMac (Apple M1, 2021) review: Apple’s iconic desktop all-in-one, reborn
Reviews The smaller iMac switches to Apple silicon and gains a completely new appearance
-
In praise of the early adopters
Opinion The IT industry needs early adopters like you – and tech that fell by the wayside should still be celebrated
-
Apple is experimenting with attention sensors to save battery life
News Your next Apple device may shut down if you are not paying attention to it
-
Apple unveils M1-powered iPad Pro and iMac at April 2021 event
News The new Apple Silicon hardware will be available to order from April 30