Google revenues jump 23 per cent


Google has announced successful results for the third quarter of 2010, making revenues of $7.29 billion (4.54 billion) in just three months.

The impressive figure showed a 23 per cent rise compared to the same quarter in 2009, but this was without taking into account traffic acquisition costs (TAC) of $1.81 billion, reducing revenues to $5.48 billion.

"Google had an excellent quarter," said Eric Schmidt, chief executive (CEO) of Google. "Our core business grew very well, and our newer businesses particularly display and mobile continued to show significant momentum."

However, it has not all been rosy for the company this quarter, with the scrapping of its communication tool Google Wave and the ongoing saga of stealing Wi-Fi data with its Google Street View project.

For now though, the internet giant can celebrate revenues of $840 million from the UK alone and praise itself for upping its full-time staff from 21,805 to 23,331 in difficult economic times.

"Going forward, we remain committed to aggressive investment in both our people and our products as we pursue an innovation agenda," concluded Schmidt.

Read our 12 massive moments from the past 12 years of Google here.

Jennifer Scott

Jennifer Scott is a former freelance journalist and currently political reporter for Sky News. She has a varied writing history, having started her career at Dennis Publishing, working in various roles across its business technology titles, including ITPro. Jennifer has specialised in a number of areas over the years and has produced a wealth of content for ITPro, focusing largely on data storage, networking, cloud computing, and telecommunications.

Most recently Jennifer has turned her skills to the political sphere and broadcast journalism, where she has worked for the BBC as a political reporter, before moving to Sky News.