Apple planning 'media-related' New York announcement


Apple's first major press conference of 2012 will happen in New York this month, focusing on a media-related announcement, according to a report.

Sources close to the situation said the event would not mark a major product release, like the iPad 3, which is rumoured for a release in the first half of 2012, according to All Things D.

It is believed the event will mark an advertising or publishing announcement, whilst Apple senior vice president of internet software and services Eddie Cue is expected to be involved.

Given the location, some have suggested the announcement may focus on books or magazines.

Cue is responsible for the iBooks Store, as well as Apple's app and iTunes stores. He also runs the recently-launched iCloud offering and was on hand for the launch event of News Corporation's The Daily an iPad only publication - in 2011.

Apple is expected to hold more significant events throughout the year, including launches of a new iPad, iPhone and iPods.

The man responsible for designing many of those products, Jonathan Ive was recently knighted in the New Year Honours list.

Upon the announcement, Ive said he was "both humbled and sincerely grateful."

Tom Brewster

Tom Brewster is currently an associate editor at Forbes and an award-winning journalist who covers cyber security, surveillance, and privacy. Starting his career at ITPro as a staff writer and working up to a senior staff writer role, Tom has been covering the tech industry for more than ten years and is considered one of the leading journalists in his specialism.

He is a proud alum of the University of Sheffield where he secured an undergraduate degree in English Literature before undertaking a certification from General Assembly in web development.