Momentum 2012: EMC hits out at Dropbox-like firms' enterprise ambitions

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Syncplicity, the online file sharing service recently acquired by EMC, claims the storage giant's backing means its consumer-focused rivals will struggle to compete against its offerings in the enterprise.

The company, which was snapped up by EMC in May, offers cloud-based, Dropbox-like file synchronisation services that are primarily aimed at business users.

Our competitors are still trying to work out how to get into the enterprise.

Speaking to IT Pro at the EMC Momentum IIG user conference in Austria earlier today, Jeetu Patel, general manager of EMC Syncplicity, was keen to distance his firm's services from those offered by its consumer rivals.

"We are focused on the whole spread of the market, from SMBs to the largest of enterprises, not just the [consumer market]," said Patel.

"Being part of EMC gives us a tremendous amount of credibility to sell into [the business market], while the competitors have consumer-grade apps and are still trying to work out how to get into the enterprise."

Syncplicity co-founder, Leonard Chung, said the acquisition has opened many doors in the enterprise market for the firm.

"One of the most exciting parts for us is that we're starting to talk to companies in healthcare, life sciences and financial services [about] bringing them these new solutions that [other companies] do not have the expertise or trust to be able to do," Chung told IT Pro.

He then went on to cite the data security measures Syncplicty uses as the key reason why business users are more likely to opt for its services over its consumer rivals'.

"Everything is stored encrypted and transmitted encrypted and we employ policy controls to restrict where data can be shared," said Chung. "And, on top of those things, we can remote wipe data from a device."

Syncplicity used its first appearance at Momentum Europe to unveil a couple of new additions to its product portfolio, including a cloud connector tool that lets EMC Documentum users access their data from any device.

It also took the wraps off Mobile 2.0, an Apple iOS application that automatically synchronises files from computers to mobile devices to ensure the most recent version is available to users.

Patel also revealed plans are afoot to integrate more of EMC's products with Syncplicity, which could also result in end users being able to access a private cloud-based version of its service.

"Ultimately, our focus is on trying to provide the same ease of use and manageability that Facebook provides for photos with friends and families to businesses with their files and documents," he added.

Caroline Donnelly is the news and analysis editor of IT Pro and its sister site Cloud Pro, and covers general news, as well as the storage, security, public sector, cloud and Microsoft beats. Caroline has been a member of the IT Pro/Cloud Pro team since March 2012, and has previously worked as a reporter at several B2B publications, including UK channel magazine CRN, and as features writer for local weekly newspaper, The Slough and Windsor Observer. She studied Medical Biochemistry at the University of Leicester and completed a Postgraduate Diploma in Magazine Journalism at PMA Training in 2006.