Sarah joined the IT Pro team in April 2021, moving into all things tech after previously copywriting in marketing roles for leading global companies, including McLaren, Virgin Atlantic and Tesco, writing for email, web, print, and social. Sarah now leads the multi-channel marketing activity for client whitepaper campaigns across IT Pro, Cloud Pro, and Channel Pro, delivering organic B2B lead generation for Dell, AWS, & IBM amongst others, reinforcing brand engagement and brand affinity.

She also contributes to IT Pro’s 20/20 magazine, as well as The Business Briefing newsletter, sharing the industry insights that matter the most to business leaders. Her background includes marketing and copywriting for healthcare and other travel brands - of which travel is a great personal passion. Sarah is a graduate from Durham University and The Leeds University Business School, having earned an MA in Marketing & Advertising. You can contact Sarah directly at sarah.thomson@futurenet.com.