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Sarah Thomson

Sarah joined the IT Pro team in April 2021, moving into all things tech after previously copywriting in marketing roles for leading global companies, including McLaren, Virgin Atlantic and Tesco, writing for email, web, print, and social. Sarah now leads the multi-channel marketing activity for client whitepaper campaigns across IT Pro, Cloud Pro, and Channel Pro, delivering organic B2B lead generation for Dell, AWS, & IBM amongst others, reinforcing brand engagement and brand affinity.

She also contributes to IT Pro’s 20/20 magazine, as well as The Business Briefing newsletter, sharing the industry insights that matter the most to business leaders. Her background includes marketing and copywriting for healthcare and other travel brands - of which travel is a great personal passion. Sarah is a graduate from Durham University and The Leeds University Business School, having earned an MA in Marketing & Advertising. You can contact Sarah directly at sarah.thomson@futurenet.com.

The pros and cons of flash storage
Flash storage USB on a computer keyboard
flash storage

The pros and cons of flash storage

A brief look at the pros and cons of flash storage and what the future holds for it
31 Jan 2022
Five tech challenges facing retailers today
Technology symbols overlaid in a clothing store
e commerce

Five tech challenges facing retailers today

Rising to the challenges of the new retail age
28 Jul 2021
Four reasons your digital transformation project could fail
A hand hovering over the word ‘digital transformation’ on a blue background
digital transformation

Four reasons your digital transformation project could fail

Digital transformation has accelerated in recent months, but not all projects are successful. Here's what to look out for
7 Jun 2021