Utilising data is essential to marketing, yet most marketers are not getting the most out of the volumes available to them. Only 35% of marketing leaders have been found to believe the data generated within their organisation is manageable, suggesting potential value is never tapped into.
This comprehensive whitepaper explores how marketing leaders are tackling the problem of data, with particular focus on security and ethical concerns.
Download it now to discover how the implementation of a data management strategy will help your organisation get the most of its data.
-
Data (Use and Access) Act comes into forcenews Organizations will be required to have an effective data protection complaints procedure and fulfil new requirements for online services that children are likely to use
-
Personal data taken in Oxford City Council cyber attacknews The personal data of election workers has been accessed, but the council says it moved quickly to limit the effects of the breach
