By
ITPro
published
According to Invespcro, 80% of companies have seen an increase in leads due to marketing automation. This whitepaper gives an overview of what marketing automation is; explains how it works; describes what a marketing automation workflow is, and then gives eight best practices for planning marketing campaigns.
For anyone looking to get to grips with what’s possible using marketing automation technology, this is a great place to start.
Read this whitepaper to learn the fundamentals of marketing automation.
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‘Risk into revenue’: Trend Micro’s new European channel program targets partner growthNews The vendor’s updated channel framework now includes a unified tier and discount structure across all partner types
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How can businesses handle data sprawl?Poor data observability opens the door to security vulnerabilities
