IT Pro is supported by its audience. When you purchase through links on our site, we may earn an affiliate commission. Learn more

The basics of marketing automation

Marketing automation 101: What it is, why you need it, and how it works

how to automate your marketing strategy - whitepaper
whitepaper
Oracle logo

According to Invespcro, 80% of companies have seen an increase in leads due to marketing automation. This whitepaper gives an overview of what marketing automation is; explains how it works; describes what a marketing automation workflow is, and then gives eight best practices for planning marketing campaigns.

For anyone looking to get to grips with what’s possible using marketing automation technology, this is a great place to start.

Read this whitepaper to learn the fundamentals of marketing automation.

Most Popular

Why convenience is the biggest threat to your security
Sponsored

Why convenience is the biggest threat to your security

8 Aug 2022
How to boot Windows 11 in Safe Mode
Microsoft Windows

How to boot Windows 11 in Safe Mode

29 Jul 2022
Microsoft successfully tests emission-free hydrogen fuel cell system for data centres
data centres

Microsoft successfully tests emission-free hydrogen fuel cell system for data centres

29 Jul 2022
How to move Windows 10 from your old hard drive to SSD
operating systems

How to move Windows 10 from your old hard drive to SSD

28 Jul 2022