According to Invespcro, 80% of companies have seen an increase in leads due to marketing automation. This whitepaper gives an overview of what marketing automation is; explains how it works; describes what a marketing automation workflow is, and then gives eight best practices for planning marketing campaigns.
For anyone looking to get to grips with what’s possible using marketing automation technology, this is a great place to start.
Read this whitepaper to learn the fundamentals of marketing automation.
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Why Microsoft thinks diversity will keep security workers relevant in the age of agentic AINews Improved AI skills and a greater focus on ensuring agents are secure at point of deployment will be key for staying ahead of attackers
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Microsoft: get used to working with AI-powered "digital colleagues"News Tech giant's report suggests we should get ready to work with AI, revealing future trends for the workplace
