The basics of marketing automation

According to Invespcro, 80% of companies have seen an increase in leads due to marketing automation. This whitepaper gives an overview of what marketing automation is; explains how it works; describes what a marketing automation workflow is, and then gives eight best practices for planning marketing campaigns.

For anyone looking to get to grips with what’s possible using marketing automation technology, this is a great place to start.

Read this whitepaper to learn the fundamentals of marketing automation.