The basics of marketing automation

Marketing automation 101: What it is, why you need it, and how it works

how to automate your marketing strategy - whitepaper
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According to Invespcro, 80% of companies have seen an increase in leads due to marketing automation. This whitepaper gives an overview of what marketing automation is; explains how it works; describes what a marketing automation workflow is, and then gives eight best practices for planning marketing campaigns.

For anyone looking to get to grips with what’s possible using marketing automation technology, this is a great place to start.

Read this whitepaper to learn the fundamentals of marketing automation.

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