Remember when resellers could thrive on shipping boxes and moving licenses? Those days are fading fast. End customers now judge partners on the outcomes they deliver, the flexibility of “as-a-service” contracts, and the promise of continuous improvement.
It may be tempting to think about that shift as a nuisance; however, it's exactly the opposite – this shift towards partners delivering long-term business outcomes is a chance to build deeper, stickier relationships and steadier, predictable recurring revenue.
Analysts agree the tide is rising. Forrester Research expects worldwide spending on IT services to top $2 trillion by 2028 — roughly a third of all tech spend — after expanding about 4-5% a year.
Other researchers peg growth even higher, forecasting compound annual rates close to 9% through 2028. Sitting it out is not an option; winning your share of that growth is how you stay relevant — and profitable — in the back half of this decade.
The TD SYNNEX Direction of Technology Report 2025 – analysing direct feedback from over 1,400 technology partners across 40 countries, confirms this trend. The increasing importance of Services, with over 80% of partners indicating their intention to retain or enhance their Services proposition. Being services-led and future ready in order to drive growth and outpace the competition!
Of course, establishing a services business is hard work. You need new skill sets, fresh delivery models, upfront investment and the right vendor mix in emerging technology areas such as AI, cloud and cybersecurity. That’s why choosing the right distributor partner matters more than ever.
TD SYNNEX, with over 20 years of experience in delivering services has spent the past few years reshaping itself for exactly this moment, building centres of excellence in high-growth tech, expanding its cloud and security portfolios, and rolling out flexible enablement programs that let partners engage when and where they need help. In short, they’re not just helping partners move products — they’re helping resellers make the leap to outcome-focused services and recurring-revenue models.
Understanding the spectrum of services
Before diving into how TD SYNNEX helps, it's crucial to understand the landscape. The "services" umbrella covers a broad range of offerings, each presenting distinct opportunities:
- Support and Managed Services: Providing ongoing management and support for customers’ IT environments (networks, cloud infrastructure, security, applications). This creates recurring revenue streams and deepens customer relationships. TD SYNNEX has invested in people, tools and infrastructure with 24/7 global operations delivering technical support, SOC and Managed Services to, and through, partners.
- Professional Services: Offering project-based expertise for specific needs like implementations, migrations, assessments, integrations, and consulting. This addresses immediate customer challenges and builds credibility.
- Education Services: Many partners and customers are facing challenges related to skills gaps and workforce scalability. This is impacting their ability to adapt to the rapid pace of transformation. TD SYNNEX fosters a culture of continuous learning offering enablement platforms providing technical training and certification programs for customers and partner’s own staff so they can scale faster and focus on growth!
- Complementary Services: Additional services empower partners to deliver greater value and differentiation in the market. These include Integration Services to streamline deployment, Circular IT Services to help resellers unlock value from old devices while supporting sustainability goals, and Financing Solutions to remove purchasing barriers and accelerate deal closure. Together, these offerings enhance partner proposition and help drive long-term customer satisfaction and loyalty
Successfully delivering across this spectrum requires significant capability. TD SYNNEX recognises that partners embark on their services journey from different starting points and with varying levels of internal resources.
The TD SYNNEX difference
TD SYNNEX empowers the Channel to lead in a constantly evolving world of Services, with a partner-first mindset and tailored services offerings that fulfil requirements at every stage of the journey. By removing complexity and reducing risk, we can help you unlock innovation, scale with confidence, and shape the future of your services business.
- Extending your potential (people, expertise, tech, operations): With access to 500+ certified engineers and architects across Cloud, AI, security, and more TD SYNNEX can fill the gaps in skills, tools, platforms, and operations. You can focus on growth! Our white-labelled services can deliver projects, on-site support, and always-on managed services seamlessly. Our enablement platforms can accelerate your team’s technical skills and certifications so you can scale faster! Leverage pre-configured architectures and validated stacks to simplify integration.
- Helping you close more deals successfully: With flexible financing options you can easily shift from CapEx leases to OpEx models, accelerating sales cycles! From turnkey subscriptions, managed services to circular IT programs, we handle delivery behind the scenes so you can deliver to every customer need, without adding expenditure. With ready-to-deploy services from AI-powered insights, ESG compliance to cybersecurity and hybrid-cloud, you can break into new markets and verticals with us faster. And say YES to more opportunities!
- We enable you to lead transformation: With us, you can lead with IT services that are innovative but responsible. TD SYNNEX aligns tech refresh with circular, cost-efficient, and ESG-compliant strategies — combining digital progress with sustainability in a single scalable model. We offer enablement & certifications in Cloud, Data, and Cybersecurity, plus hands-on labs and executive briefings to empower both your team and your customers to become future-ready!
- Helping you grow with confidence: We combine global capabilities like automation, white-labelled managed and support services, engineering expertise with localised logistics, financing, and 24/7 multilingual, multi-domain, multi-vendor support so you have complete confidence and peace of mind. TD SYNNEX gives you the ability to serve domestic and international clients seamlessly and scale effortlessly as your customers grow.
Powered by a robust ecosystem and the StreamOne® platform
TD SYNNEX’s services capabilities are significantly amplified by its vast ecosystem of leading technology vendors, including industry giants like Microsoft, AWS, and Google Cloud, and its powerful StreamOne® platform.
StreamOne, is more than just a marketplace. It’s a complete platform that includes a marketplace function, and also adds capabilities to enable a seamless, end-to-end journey for any user, at any level.
Key capabilities include:
- Global reach and vendor support: Operating in more than 80 countries, StreamOne provides unparalleled access and full support for major hyperscalers like AWS, Microsoft, and Google Cloud, simplifying global service delivery.
- Streamlined operations and billing: It automates critical commerce, order management, and, crucially, billing processes. This efficiency is vital for managing recurring revenue models accurately. As Rosemary Brandt, senior buyer at Jigsaw24, attests: "The StreamOne® exports for billing on a monthly basis now form a key process internally of how we bill our customers. The data is always right, then we can bill our customers straight away off the back of that data."
- Actionable insights and management: The platform's dashboard offers real-time visibility into revenue, margins, usage, and cloud spend through customisable widgets and powerful analytics reporting, enabling data-driven decision-making and budget management.
- Seamless integration: Connecting StreamOne® with existing business systems is crucial for efficiency. The platform facilitates this through a wide range of open APIs and dedicated PSA Connectors. The impact of this tight integration is clear, as André Dowding, managing partner at Net Intellect, shares his experience, saying: "The PSA integration we’ve been helping test, it’s going to be a big change for our operations. We’ve had three different suppliers, and it leaves all the rest of them for dead. It’s a really nice, sleek integration that is very easy to use, and works, which is important."
- Enhanced customer experience: Partners can rapidly deploy pre-built or custom white-label storefronts, extending the power of StreamOne® automation directly to their end customers.
This potent combination — a world-class vendor portfolio, a comprehensive services suite, the flexible support model, and the robust StreamOne® management platform creates a unique and powerful advantage for TD SYNNEX partners aiming for services leadership.
Seizing the services opportunity
The transition to services is undeniable, and the growth potential is immense. Success, however, requires more than just acknowledging the trend; it demands strategic action and the right partnerships. Choosing a distributor that merely transacts boxes is not sufficient in this new era.
TD SYNNEX offers a holistic, channel-centric approach designed for sustainable partner growth in the services economy. By combining a comprehensive services portfolio and the powerful StreamOne® platform, TD SYNNEX equips resellers with the tools, expertise, and support needed to thrive rather than simply survive.
Don't let the complexity of services deter you from capturing this vital market opportunity. Partner with TD SYNNEX and unlock your full potential for long-term, sustainable success.
Ready to unlock the potential of StreamOne® and TD SYNNEX Services for your business?
Transform your business today with the unparalleled capabilities of StreamOne® and the comprehensive services offered by TD SYNNEX. Embrace innovation, drive efficiency, and achieve sustainable growth.
Sign up today and discover how we can help you seize the services opportunity and unlock your full potential. Partner with TD SYNNEX and step confidently into the future of services.
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