Business Strategy
Discover expert analysis on business strategy with news, features and insights from the team at IT Pro.
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OpenAI hesitations and Apple's new CEOITPro Podcast As Apple enters a new era, DeepSeek is back and OpenAI is backing out of training clusters
By Rory Bathgate Published
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The great vendor purge is squeezing the channelProcurement teams are mandating shorter supplier lists and cloud marketplaces and rewriting the rules of IT buying. Channel partners must evolve into independent "estate advisers" or risk being rationalized out of existence
By Rene Millman Published
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Big tech earnings: Hyperscaler growth rates impress, but concerns remain over surging infrastructure capexNews Concerns remain over big tech infrastructure spending despite positive earnings reports
By Nicole Kobie Published
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The dreaded audit: How to get through it and what to avoidIn-depth An IT audit can be a daunting prospect for businesses – but it doesn’t need to be that way
By Steve Cassidy Last updated
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Hardware volatility continues to squeeze channel marginsMemory pricing, in particular, is causing tension and forcing the channel ecosystem to quickly adapt to fast-changing market dynamics
By Christine Horton Published
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The first hurdle is the hardest in generative AI adoption – and businesses keep fallingAnalysis AWS’ UK chief said AI advances “feel like magic” at its recent London summit, but many firms are facing the reality of sluggish gains
By Ross Kelly Published
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Market volatility is exposing weak partnerships across the channelIndustry Insights Strong partner ecosystems resist economic turbulence through versatility, skills, and adaptable technology
By Lutz Lambrecht Published
Industry Insights -
What is ‘friction-maxxing’ and should leaders embrace it?Explainer AI tools make employees’ lives easier and convenient, but deliberately avoiding them can be good for strategic thinking and decision-making
By Rich McEachran Published
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Why your best engineers are doing the wrong workIndustry Insights Why MSPs should adopt platform engineering to free engineers for more strategic work
By Benjamin Brial Published
Industry Insights -
UK firms are grappling with mismatched AI productivity gainsNews AI is providing value at an individual level, but “systems and workflows” need to be redesigned for business-wide gains
By Ross Kelly Published
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SugarCRM rebrands in AI-driven CRM and channel pushNews The software vendor said the move reflects its push to deliver more proactive, action-led sales capabilities
By Daniel Todd Published
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OpenAI announces first permanent London office in UK expansion pushNews The news comes after OpenAI revealed it will pause the Stargate UK project
By Ross Kelly Published
News