Business Strategy
Discover expert analysis on business strategy with news, features and insights from the team at IT Pro.
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Pure Storage wants to simplify storage for the AI era
Analysis The firm’s Storage as a Service offering is paying dividends, so it wants to strike while the iron is hot
By Ross Kelly Published
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ITPro InfoComm 2025 Best of Show winners announced
News The entries have been judged – here is our list of the best of the best...
By ITPro Published
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Marc Benioff’s agentic AI gambit is paying dividends
Analysis Agentforce is dominating the agenda at Salesforce – and it appears to be working
By Ross Kelly Published
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‘We’ve got some fabulous conditions’: Salesforce UK chief exec Zahra Bahrololoumi touts the country's tech industry potential
News The UK remains a “priority market” for Salesforce, according to its regional CEO
By Ross Kelly Published
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DocuSign doubles down on IAM with partner program evolution
The company's latest channel initiative introduces new specializations, tailored tracks, and go-to-market support for partners
By Daniel Todd Published
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CEOs think workers are becoming hostile to AI tools, but they’re pushing ahead with adoption anyway
News Executives are driving the adoption of AI tools despite concerns workers will push back
By Nicole Kobie Published
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Fresh Microsoft layoffs hit software engineering roles, documents show
News The latest batch of layoffs at Microsoft's Washington headquarters mark the second in the space of a month.
By Ross Kelly Published
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Broadcom just announced huge changes to its VMware partner program
News The new, slimline initiative will enable a “stronger, more capable” partner ecosystem, the company said
By Daniel Todd Published
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Why Salesforce’s Informatica acquisition could be the key to Benioff’s agentic AI dream
Analysis Industry analysts have described the Informatica acquisition as a "bold and highly strategic move".
By Ross Kelly Published
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How businesses can make their IT operations more sustainable in 2025
Addressing scope 3 emissions and investing in proper infrastructure is key
By Keri Allan Published
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Why does Nvidia have a no-chip quantum strategy?
As the world’s leading manufacturer of GPUs, Nvidia’s approach to quantum computing has left many experts baffled
By Dan Oliver Published
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HSBC says get back to the office or risk bonuses – and history shows it’s a tactic that might backfire
News HSBC is the latest in a string of financial services firms hoping to tempt workers back to the office.
By Nicole Kobie Published
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