Personalisation demystified

How to enchant your customers by going from good to great - whitepaper from IBM

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With the vast number of digital options at customers’ fingertips, customer loyalty is more mercurial than ever. Firms need to develop seamless personalised experiences to more successfully retain and capture customers’ attention. While customer-centricity and data-first are recurring themes in company missions, firms are still struggling to successfully marry the two to achieve effective personalisation.

This whitepaper presents findings from a Forrester Consulting survey conducted to identify firms' personalisation strategies and consumers' perceptions of personalisation in action.

Download it now to demystify personalisation and enchant your customers by going from good to great.


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