Nexus 4 Google Play price cut by 25 per cent in UK

Google Nexus 4 - Display

Google has cut the SIM-free price of its hugely popular Nexus 4 smartphone in the UK by 25 per cent when users purchase the device through the Google Play store.

The firm confirmed the price cut in a tweet from the Google Play Twitter account in the early hours of this morning, which will take the price of the 8GB Nexus 4 from 239 to159,

We've lowered the price of #Nexus4. Get it for 25% off or more in Australia, Canada, Germany, Spain, Korea, US, UK: Play (@GooglePlay) August 28, 2013

Meanwhile, users that plump for the 16GB Nexus 4 will now only need to shell out 199, opposed to 280 for the SIM-free device.

The price cut is bound to fuel speculation that Google is clearing out its inventory of Nexus 4 smartphones in order to pave the way for the release of the Nexus 5 in the coming months.

Speculation about the Nexus 4 successor has been rife for some time, with a raft of industry rumours suggesting the device will be launched in October to coincide with the release of the Android Key Lime Pie operating system.

The Nexus 4 has proven a popular device for Google, thanks in part to its attractive price point, which led to product shortages and delivery delays when the smartphone first went on sale at the end of 2012.

So much so, Google admitted earlier this year that it underestimated the popularity of the Nexus 4 in the UK, as demand for the device had been ten times higher than expected.

The smartphone's specifications also impressed reviewers, with IT Pro's review of the device praising its performance and design.

Caroline Donnelly is the news and analysis editor of IT Pro and its sister site Cloud Pro, and covers general news, as well as the storage, security, public sector, cloud and Microsoft beats. Caroline has been a member of the IT Pro/Cloud Pro team since March 2012, and has previously worked as a reporter at several B2B publications, including UK channel magazine CRN, and as features writer for local weekly newspaper, The Slough and Windsor Observer. She studied Medical Biochemistry at the University of Leicester and completed a Postgraduate Diploma in Magazine Journalism at PMA Training in 2006.