The New York Times ends partnership with Apple News

The newspaper says platform does not "align with its strategy of building direct relationships with readers"

The New York Times has announced that it’s ending its partnership with Apple News as the service does not "align with its strategy of building direct relationships with paying readers." 

The Times was one of the first news organizations to join forces with Apple News, but as of Monday, articles from the publication will no longer appear in the Apple News feed. 

Apple has given it "little in the way of direct relationships with readers", The Times said, along with "little control over the business." 

The publication has instead decided to drive readers to its website and app, and has said it will continue to work with Apple on apps, podcasts and hardware.

“Core to a healthy model between The Times and the platforms is a direct path for sending those readers back into our environments, where we control the presentation of our report, the relationships with our readers and the nature of our business rules,” said Meredith Kopit Levien, chief operating officer at The Times, said in a memo shared with employees. 

“Our relationship with Apple News does not fit within these parameters,” Levien continued. 

In the memo, Levien added that ending the partnership with Apple News was not expected to have “a material impact” on the business. 

In response to the move, an Apple spokesman said The Times “only offered Apple News a few stories a day.” Moving forward, the company will continue to provide its users with news from thousands of publishers.

“We are also committed to supporting quality journalism through the proven business models of advertising, subscriptions and commerce,” he said.

Apple launched its News app in 2015. With 125 million monthly readers, it has become one of the world’s most widely read news sources. 

Featured Resources

Unlocking collaboration: Making software work better together

How to improve collaboration and agility with the right tech

Download now

Four steps to field service excellence

How to thrive in the experience economy

Download now

Six things a developer should know about Postgres

Why enterprises are choosing PostgreSQL

Download now

The path to CX excellence for B2B services

The four stages to thrive in the experience economy

Download now

Recommended

Apple announces 'Spring Loaded' hardware event for 20 April
Hardware

Apple announces 'Spring Loaded' hardware event for 20 April

14 Apr 2021
Apple to send exec to App Store Senate hearing after initially declining
Policy & legislation

Apple to send exec to App Store Senate hearing after initially declining

12 Apr 2021
Apple set to launch new iPad Pro models this month despite supply issues
Business strategy

Apple set to launch new iPad Pro models this month despite supply issues

12 Apr 2021
Epic files complaint against Apple with UK's competition watchdog
Policy & legislation

Epic files complaint against Apple with UK's competition watchdog

31 Mar 2021

Most Popular

Microsoft is submerging servers in boiling liquid to prevent Teams outages
data centres

Microsoft is submerging servers in boiling liquid to prevent Teams outages

7 Apr 2021
How to find RAM speed, size and type
Laptops

How to find RAM speed, size and type

8 Apr 2021
Xiaomi Redmi Note 10 Pro review: Champagne tastes on a lemonade budget
Mobile Phones

Xiaomi Redmi Note 10 Pro review: Champagne tastes on a lemonade budget

13 Apr 2021