SAP AI NOW: Follow the keynote live from the NEC

Follow along live as SAP presents its latest AI insights today at the NEC in Birmingham – including updates on its Business AI Platform and research on the 'AI execution gap'

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Six months after its global Sapphire events in May, SAP is going on a deep dive today into AI. The opening keynote – featuring several leaders from the EMEA and APAC regions, as well as special guests – kicks off at 09.30 BST.

We can expect to hear more about the company's AI strategy and, perhaps more importantly, how AI implementation is playing out in real life.

I'm here reporting live from the event, so stay tuned for everything as it happens.

Crowds entering the main auditorium for the SAP NOW AI Tour 2026 keynote at the NEC Birmingham, lit in blue. There's a screen saying SAP NOW AI Tour UKI behind them

(Image credit: Jane McCallion/Future)

The auditorium is starting to fill up as delegates make their way in for the morning's keynote session.

Up first will be Manos Rapropoulos, followed by a customers session led by Naomi Weir featuring representatives from the CBI, HMRC, and Centric

We are registered a ready to go at SAP AI NOW. There's a steady flow of attendees buzzing around the NEC now, and we're 30 minutes out from the opening keynote.

As always, remember to keep tabs on our rolling live coverage for all the big announcements and talking points from the keynote.

ITPro Managing Editor Jane McCallion attendee badge pictured at SAP AI NOW in Birmingham, UK.

(Image credit: ITPro/Jane McCallion)