Email Marketing
Discover expert analysis on email marketing with news, features and insights from the team at IT Pro.
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The CEO's guide to generative AI: This is marketing's sink or swim momentWhitepaper Position marketing as the model for generative AI-driven workforce transformation
By ITPro Published
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Xerox snaps up Go Inspire to boost digital services businessNews The UK-based provider specialises in print and digital marketing and communication services
By Daniel Todd Published
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Intuit plans end-to-end SMB platform after $12 billion Mailchimp acquisitionNews The firm wants to give customers a full suite of tools to manage their businesses, from marketing to accounting
By Keumars Afifi-Sabet Published
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Tories fined £10,000 after sending unwanted campaign emailsNews ICO said the breach of data protection laws was “serious”
By Rene Millman Published
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Mine: The startup that can track down your dataCase Studies The search for your digital footprint starts with your email inbox and some machine learning
By Bobby Hellard Published
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How to overcome the barriers to personalisationWhitepaper Leap over every obstacle and jump ahead of your competitors in the process
By ITPro Published
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Nine top GDPR tips for email marketing strategiesIn-depth It's not all doom and gloom – here's how you can make GDPR work for you
By Zach Cooper Last updated
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Let’s stamp out snail mail in 2020Opinion Why do so many businesses prefer the postbox to the inbox?
By Barry Collins Published
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What is Facebook Open Graph?In-depth Open Graph allows developers to create apps with Facebook integration
By Bobby Hellard Published
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BT walloped with £70K ICO fine for 5 million spam emails
News Telecommunication provider found to be in breach of the Data Protection Act 1998
By Bobby Hellard Published
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Why GDPR creates a "vicious circle" for marketersNews Customers will control the forthcoming trust economy, predicts Aprimo
By Rene Millman Published
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Forget about GDPR fines, says DotmailerNews Email marketing firm says failing customers should be a bigger worry than official penalties
By Adam Shepherd Published
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