The CEO's guide to generative AI: This is marketing's sink or swim moment
Position marketing as the model for generative AI-driven workforce transformation
Turn insights into actions and take the next steps to harness the power of generative AI for Marketing. Download this report to explore three things CEOs need to know and three things they need to do now to apply marketing to generative AI.
To help CEOs stay on top of the fast-shifting changes, these research-backed guides to generative AI cover topics from data security, tech investment strategy, and customer experience.
This is part 12: Marketing.
Download now to learn how to create content faster with more personalized messages, and it gives marketing executives more control over analytics.
Provided by IBM
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Network Rail is battling a torrent of cyber threatsNews FoI requests have revealed that the rail operator is under increasing attack, as cyber criminals set their sights on the transport sector
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Energy providers are flying blind thanks to unpredictable AI data center demandsNews Research from Capgemini has found that uncertainty, speed constraints, and rising system complexity are leaving firms struggling to predict future consumption
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CIOs and CTOs are making high-stakes decisions with incomplete information, IBM survey revealsNews Architecture, governance, and investment decisions control how fast organizations can move, what risks they can handle, and which opportunities are viable
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Are AI tools making us less intelligent?News Growing reliance on AI tools that provide instant answers could be eroding skills, GoTo report warns
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‘Too many employees are serving as the human middleware’: Workers are wasting a full day each week switching between disparate AI tools and internal systemsNews Transferring data from one AI tool to another is costing more time than the tools actually save
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B2B Tech Future Focus - 2026Whitepaper Advice, insight, and trends for modern B2B IT leaders
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'It's slop': OpenAI co-founder Andrej Karpathy pours cold water on agentic AI hype – so your jobs are safe, at least for nowNews Despite the hype surrounding agentic AI, OpenAI co-founder Andrej Karpathy isn't convinced and says there's still a long way to go until the tech delivers real benefits.
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Is an 'AI' bubble about to pop?news The Bank of England warns of the risk of a market correction if enthusiasm for the technology wanes
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AI isn't taking anyone's jobs, finds Yale study – at least not yetNews Researchers say it's too soon to know what generative AI's impact will be on the workforce
