The CEO's guide to generative AI: This is marketing's sink or swim moment
Position marketing as the model for generative AI-driven workforce transformation
Turn insights into actions and take the next steps to harness the power of generative AI for Marketing. Download this report to explore three things CEOs need to know and three things they need to do now to apply marketing to generative AI.
To help CEOs stay on top of the fast-shifting changes, these research-backed guides to generative AI cover topics from data security, tech investment strategy, and customer experience.
This is part 12: Marketing.
Download now to learn how to create content faster with more personalized messages, and it gives marketing executives more control over analytics.
Provided by IBM
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Palo Alto Networks CEO hails ‘the end of identity silos’ as firm closes CyberArk acquisitionNews Palo Alto Networks' CEO Nikesh Arora says the $25bn CyberArk acquisition heralds "the end of identity silos" for customers, enabling them to supercharge privileged access management.
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Google says hacker groups are using Gemini to augment attacksNews Google Threat Intelligence Group has shut down repeated attempts to misuse the Gemini model family
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B2B Tech Future Focus - 2026Whitepaper Advice, insight, and trends for modern B2B IT leaders
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'It's slop': OpenAI co-founder Andrej Karpathy pours cold water on agentic AI hype – so your jobs are safe, at least for nowNews Despite the hype surrounding agentic AI, OpenAI co-founder Andrej Karpathy isn't convinced and says there's still a long way to go until the tech delivers real benefits.
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Is an 'AI' bubble about to pop?news The Bank of England warns of the risk of a market correction if enthusiasm for the technology wanes
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AI isn't taking anyone's jobs, finds Yale study – at least not yetNews Researchers say it's too soon to know what generative AI's impact will be on the workforce
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Large enterprises could be wavering on AI adoptionNews AI adoption rates have dipped, but it's probably nothing to worry about for IT leaders
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Is ChatGPT making us dumber? A new MIT study claims using AI tools causes cognitive issues, and it’s not the first – Microsoft has already warned about ‘diminished independent problem-solving’News A recent study from MIT suggests that using AI tools impacts brain activity, with frequent users underperforming compared to their counterparts.
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‘Agent washing’ is here: Most agentic AI tools are just ‘repackaged’ RPA solutions and chatbots – and Gartner says 40% of projects will be ditched within two yearsNews Agentic AI might be the latest industry trend, but new research suggests the majority of tools are simply repackaged AI assistants and chatbots.
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Andy Jassy memo warns staff that Amazon will "need fewer people" as it rolls out more generative AINews Amazon's CEO tells workers to be "curious" about AI and educate themselves to protect their livelihoods
