Vice president, sales, Western Europe, Object First
Pete Hannah is vice president of sales for Western Europe at Object First, bringing more than 25 years of IT and channel-leadership experience from roles at Netgear, TD SYNNEX and BT Group.
He also founded Noima Consultancy, advising organizations on strategy and sales growth.
At Object First, he has helped build the EMEA channel ecosystem from the ground up, driving partner recruitment, market expansion and the adoption of immutable backup solutions.
His impact on the vendor–partner landscape earned him recognition on the 2025 CRN EMEA Channel Chiefs list.
