Fujitsu colours its Lifebooks with built-in Orange data cards

Fujitsu Siemens Computers has teamed up with Orange to incorporate the latter's data cards into its laptops, enabling users to access mobile broadband services using 3G and next generation networks without requiring an external plug-in.

The computer giant's Lifebook E range of laptops are the first to include the new functionality and are available to buy immediately.

Aside from the built-in aspect, users may also be drawn to the fact that they won't become SIM-locked to the Orange network, proving greater freedom of choice and investment protection.

Orange Business Services, the division of Orange behind the partnership, says that it won't be charging a premium for the innovation, hinting that many of its rivals do or will.

"Our research indicates that customers, especially those larger companies with more complex device fleets, simply aren't attracted by the prospect of being locked to a single operator for all their mobility needs," said Neil Laidler, vice president of Business Services for Orange UK.

"This agreement will make it as easy as possible for Fujitsu Siemens Computers customers to access Orange's best-of-breed built in data card service - but customers will also be free to choose other mobile operators in the future, without the need to buy new hardware or face the complex task of 'unlocking' existing laptops. This isn't the case with certain alternative offerings from our rival operators."

Maggie Holland

Maggie has been a journalist since 1999, starting her career as an editorial assistant on then-weekly magazine Computing, before working her way up to senior reporter level. In 2006, just weeks before ITPro was launched, Maggie joined Dennis Publishing as a reporter. Having worked her way up to editor of ITPro, she was appointed group editor of CloudPro and ITPro in April 2012. She became the editorial director and took responsibility for ChannelPro, in 2016.

Her areas of particular interest, aside from cloud, include management and C-level issues, the business value of technology, green and environmental issues and careers to name but a few.