Cable & Wireless and Virgin Media team up in LLU deal

Virgin Media has entered into a four-year marriage with Cable & Wireless who will become the former's unbundled local loop (LLU) wholesale network provider.

The exclusive partnership will enable Virgin Media to offer broadband, phone and TV services to parts of the UK it can't currently reach, aiding customer retention as well as helping it to attract new customers, thanks to Cable and Wireless' LLU footprint that gives it access to four million additional homes.

"This deal is great news for consumers and an important step towards making Virgin Media a truly national brand," said Neil Berkett, chief operating officer at Virgin Media.

Maggie has been a journalist since 1999, starting her career as an editorial assistant on then-weekly magazine Computing, before working her way up to senior reporter level. In 2006, just weeks before ITPro was launched, Maggie joined Dennis Publishing as a reporter. Having worked her way up to editor of ITPro, she was appointed group editor of CloudPro and ITPro in April 2012. She became the editorial director and took responsibility for ChannelPro, in 2016.

Her areas of particular interest, aside from cloud, include management and C-level issues, the business value of technology, green and environmental issues and careers to name but a few.