O2 makes mobile web more like the desktop

O2 has tweaked its homepage to make the mobile web a better place

02 has drawn on its experience of selling the iPhone to tweak how it serves up the web to mobile customers.

The mobile giant yesterday announced tweaks to its mobile internet home page, which it claims will make the online experience much better for users.

Among the new and revamped features is a built-in toolbar that enables users to quickly and easily access their favourite sites. Users will also be able to personalise their home page - another move towards making the mobile web experience akin to that of the desktop, according to O2.

"We've learned a lot from our iPhone customers," said Alistair Johnston, marketing director at Telefnica O2 UK. "Customers expect the mobile internet to be more like the internet experience at home or the office and that is our objective."

The new service will be available on 15 handsets (see below for list) initially, but there are plans to extend its reach to other models in the coming weeks.

Customers using eligible handsets will be transferred over to the new home page automatically, while those using devices not yet covered will continue to be able to access the old O2 Active home page.

Compatible Handsets:

Nokia N81

Nokia N82

Nokia N95

Nokia N95 8Gb

Nokia N78

Nokia 6220

Nokia E51

Nokia E90

Sony Ericsson K850i

Sony Ericsson W910i

Sony Ericsson W980i

Sony Ericsson C902

Motorola MOTO Z8

Motorola Z10

Maggie Holland

Maggie has been a journalist since 1999, starting her career as an editorial assistant on then-weekly magazine Computing, before working her way up to senior reporter level. In 2006, just weeks before ITPro was launched, Maggie joined Dennis Publishing as a reporter. Having worked her way up to editor of ITPro, she was appointed group editor of CloudPro and ITPro in April 2012. She became the editorial director and took responsibility for ChannelPro, in 2016.

Her areas of particular interest, aside from cloud, include management and C-level issues, the business value of technology, green and environmental issues and careers to name but a few.