Google buys AdMob

Mobile advertising

Google this week announced plans to acquire mobile display ad technology provider AdMob in a deal worth some $750 million in stock.

The acquisition, once completed, will beef up Google's existing mobile advertising tech and provide more choice for advertisers and publishers, according to the search giant.

"Mobile advertising has enormous potential as a marketing medium and while this industry is still in the early stages of development, AdMob has already made exceptional progress in a very short time,"said Susan Wojcicki, vice president of product management at Google, in a statement.

"AdMob is the quintessential Silicon Valley startup generating impressive year on year revenue growth and we're excited to welcome this talented team to Google."

Google also claims that the move will help it create better tools for the development, delivery and analysis of emerging mobile ad formats, to the benefit of the entire ad ecosystem.

"Attracting the world's top engineering talent and people with entrepreneurial vision to Google has always been crucial to our success," said Vic Gundotra, vice president of engineering at Google, in a statement.

"AdMob's proven track record in innovating at speed will help maintain that culture which is why we are so excited to be working with them."

Maggie Holland

Maggie has been a journalist since 1999, starting her career as an editorial assistant on then-weekly magazine Computing, before working her way up to senior reporter level. In 2006, just weeks before ITPro was launched, Maggie joined Dennis Publishing as a reporter. Having worked her way up to editor of ITPro, she was appointed group editor of CloudPro and ITPro in April 2012. She became the editorial director and took responsibility for ChannelPro, in 2016.

Her areas of particular interest, aside from cloud, include management and C-level issues, the business value of technology, green and environmental issues and careers to name but a few.