Microsoft/Google battle heats up with Bing ads


Microsoft is gearing up to unveil television ads publicising its Google search rival Bing.

The new ads will first appear on our screens this week as part of a three-month promotional run aimed at increasing awareness of what Bing has to offer.

The tagline of the ads will be "Bing and decide" and they are backed by a 2 billion investment.

"This is a big moment we are taking out our slingshots and taking on Goliath," Microsoft UK's managing director and vice president of consumer and online, Ashley Highfield told the Guardian.

In a dig at rival Google, which dominates the search space, Highfield added: "People feel overawed by the internet and what they turn up when they are searching. We are also in a world where people have forgotten there is an alternative search engine."

Maggie Holland

Maggie has been a journalist since 1999, starting her career as an editorial assistant on then-weekly magazine Computing, before working her way up to senior reporter level. In 2006, just weeks before ITPro was launched, Maggie joined Dennis Publishing as a reporter. Having worked her way up to editor of ITPro, she was appointed group editor of CloudPro and ITPro in April 2012. She became the editorial director and took responsibility for ChannelPro, in 2016.

Her areas of particular interest, aside from cloud, include management and C-level issues, the business value of technology, green and environmental issues and careers to name but a few.