Virgin Media is working on a new router, capable of taking internet speeds of up to 400Mbps.
The company has announced the move in a continued bid to further increase its target for superfast broadband in the UK, but also claimed its main focus would still be moving customers up to 100Mbps by the end of the year.
It currently has more than 70,000 subscribers to 50Mbps and this is the target audience for when 100Mbps becomes widely available from the company.
"We want to be ready for the evolution of network speeds in the coming years as we roll out ever-improving services, including our 100Mbps service due at the end of the year and trials of 200Mbps," said Jon James, director of broadband at Virgin Media.
James also claimed Virgin Media was well ahead of its major rival BT, dismissing the company's investment into ADSL2 lines for 20Mbps speeds as leading to suffering for customers who use more and more services through one single line.
Virgin Media has reiterated its desire to use telegraph poles to help improve its broadband service, claiming it would help with the major issue of providing rural areas with decent internet access.
Get the ITPro. daily newsletter
Receive our latest news, industry updates, featured resources and more. Sign up today to receive our FREE report on AI cyber crime & security - newly updated for 2023.
Jennifer Scott is a former freelance journalist and currently political reporter for Sky News. She has a varied writing history, having started her career at Dennis Publishing, working in various roles across its business technology titles, including ITPro. Jennifer has specialised in a number of areas over the years and has produced a wealth of content for ITPro, focusing largely on data storage, networking, cloud computing, and telecommunications.
Most recently Jennifer has turned her skills to the political sphere and broadcast journalism, where she has worked for the BBC as a political reporter, before moving to Sky News.