Sky confirms The Cloud acquisition


Sky has confirmed it has acquired Wi-Fi hotspot leader The Cloud with a sneaky announcement mixed in with its financial results.

Rumours had been flying around about the broadcasting company snapping up the firm after The Sunday Times owned by Sky's parent company, News International reported the story but neither company had passed comment.

However, today Sky released its financial results for the last six months of 2010 and revealed a few paragraphs that confirmed the mythical purchase had become a reality.

In a section entitled "Bringing outstanding content, more innovation and greater value to Sky customers," Sky referenced the deal, saying: "Sky Anywhere to allow easy access to Sky content on multiple devices, supported by acquisition of leading public Wi-Fi operator The Cloud."

The financial terms of the deal have not yet been disclosed.

We contacted both Sky and The Cloud for more details but neither had responded to our request for comment at the time of publication.

Jennifer Scott

Jennifer Scott is a former freelance journalist and currently political reporter for Sky News. She has a varied writing history, having started her career at Dennis Publishing, working in various roles across its business technology titles, including ITPro. Jennifer has specialised in a number of areas over the years and has produced a wealth of content for ITPro, focusing largely on data storage, networking, cloud computing, and telecommunications.

Most recently Jennifer has turned her skills to the political sphere and broadcast journalism, where she has worked for the BBC as a political reporter, before moving to Sky News.