The testing phase for businesses looking to be first onto Google's new social networking initiative is set to kick off.
The company is giving interested businesses the chance to apply to become part of a bespoke enterprise Google+ experience until 6pm today, Pacific Standard Time (or 2am tomorrow, BST).
The deadline was revealed in a blog posting by Google+ advertising lead, Christian Oestlien, who said "thousands upon thousands" of businesses had already applied to take part.
"We won't be able to accommodate everyone, but your interest has got us very focused on accelerating our development plans," Oestlien wrote.
The company will contact those business applicants that have been successful in being accepted onto the Google+ business testing phase sometime next week.
But the business service results are not expected to bear fruit until later this year.
Google last week began deleting the profiles of businesses eager to experiment with the standard Google+ service.
The company also declared late yesterday that Google+ had already reached the 10-million user mark.
Google chief executive Larry Page said during the company's second-quarter earnings call late yesterday that linking to the service through its new "+1 button" was now being used around 2.3 billion times a day.
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