AWS Re:Invent: AWS hits out at private cloud pushing tech dinosaurs

AWS keynote pics

Amazon Web Services (AWS) has used the opening keynote of its Re:Invent customer and partner conference to launch a verbal assault on its private cloud pushing rivals.

During the keynote presentation, the company's senior vice president, Andy Jassy, talked delegates through the success the company has enjoyed during its six and a half years in business.

For instance, he claims the company now has "hundreds of thousands of customers" in more than 190 countries, spanning start-ups, such as social networking site Pinterest, to household names, including NASA, film distribution firm Lionsgate and Netflix.

You don't get any elasticity with private cloud. You don't get innovation, you still have to manage it and you can't go global.

This level of acceptance has been achieved despite the best efforts of the company's detractors, Jassy claimed, who previously wrote AWS's cloud services off, declaring no one would build their business on them.

"When we launched AWS six and half years ago, developers were really excited and started using the services immediately in large numbers, but lots of people in the industry looked at it and said, that's kinda interesting but I don't think anyone's going to use it for anything real," said Jassy.

"Then we started to see startups building their businesses all-in from scratch on top of AWS and people said, well that's nice but enterprises won't use AWS...and never for mission critical apps.

"Now enterprises are using it for mission critical apps and the question isn't if [they will], but [it's a question of] how fast [their apps are movin] and which ones will move first," he added.

He also hit out at private cloud-pushing tech vendors, and "cloud washing" companies who have tried to fool customers by simply adding the word cloud to their existing product lines.

"When we launched AWS and cloud started to get some traction, we used to hear old guard technology companies [saying] there is nothing new here. This is just virtualisation. There is nothing new in the cloud," he explained.

"And as customers saw through that and realised that what AWS provides is a combination of software, hardware and datacentre as a service, the old guard started abandoning that reasoning... [and said] you can get all of the benefits of AWS in a private cloud."

The latter point was something Jassy went on to challenge by claiming private cloud users rarely enjoy the same benefits as their public cloud using counterparts.

"You don't get any elasticity [with private cloud], you don't get that innovation cycle, you still have to manage it and you can't go global in minutes," he stressed.

Caroline Donnelly is the news and analysis editor of IT Pro and its sister site Cloud Pro, and covers general news, as well as the storage, security, public sector, cloud and Microsoft beats. Caroline has been a member of the IT Pro/Cloud Pro team since March 2012, and has previously worked as a reporter at several B2B publications, including UK channel magazine CRN, and as features writer for local weekly newspaper, The Slough and Windsor Observer. She studied Medical Biochemistry at the University of Leicester and completed a Postgraduate Diploma in Magazine Journalism at PMA Training in 2006.