Amazon Web Services (AWS) has credited the Shadow IT trend for helping it make early in-roads into the enterprise market.
The cloud services giant said the covert adoption of its services by departments or small pockets of workers helped put the firm and its offerings on the radar of IT decision makers in the early days.
Speaking during a press Q&A session at the Re:Invent Conference in Las Vegas, Andy Jassy, senior vice president of AWS, explained: "A lot of the early enterprise business that we had with AWS was [from] all these teams frustrated with how fragile and slow the infrastructure was within their companies.
"They could start using AWS with just a credit card and they would actually get projects done when they wanted to get done... and then show the results to their leaders, their CTO and CIO and say, look we should do more of this'."
As a result, he said the firm is now increasingly dealing with CIO, CTOs and other IT decision makers on cloud deployments, which in turn - is making it easier for AWS to introduce business-friendly features to its platforms based on the feedback they get from them.
"We provide our customers with lots of opportunities to ensure people can run services on AWS in a secure way, and as you've seen over the last number of years, we're continuing to make it easier for enterprises to standardise the way all their groups within the enterprise that are using AWS," Jassy continued.
"Today the path of enterprise adoption is different, although we still have enterprises where they try things in small groups.
"But much more in the last couple of years than the first several, CIOs are typically involved and want to know about the platform and be comfortable [giving their] blessing [to] AWS for their entire organisation to use and know more about it."
This has been a key factor, he added, in giving enterprises the confidence to go "all-in" with their workloads and applications on the AWS cloud.
"I don't think there is anything inappropriate [for the enterprise] to run in the cloud now," he concluded.
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