IT Pro is supported by its audience. When you purchase through links on our site, we may earn an affiliate commission. Learn more
News

Disney takes to the cloud with five-year Microsoft Azure deal

The two companies will use Azure to accelerate content production

Disney

Microsoft and The Walt Disney Studios have announced a five-year partnership to pilot new ways to create, produce and distribute content on the Azure cloud platform.

The aim of the partnership is to help accelerate production and post-production processes and bring more Disney content from "scene to screen".

The current landscape for the film industry is heavily in the shadows of Disney, with it relentlessly releasing Marvel movies and 'live' remakes of its own back catalogue.

What's more, the company is launching a streaming service to take on the likes of Netflix, called Disney+, and now has greater demand to create more of its own TV shows.

"By moving many of our production and postproduction workflows to the cloud, we're optimistic that we can create content more quickly and efficiently around the world," said Jamie Voris, CTO, The Walt Disney Studios.

"Through this innovation partnership with Microsoft, we're able to streamline many of our processes so our talented filmmakers can focus on what they do best."

Disney's StudioLAB, a technology hub designed to create and advance the future of storytelling with cutting-edge tools and methods will run with Azure to help speed up content processes.

However, the partnership will also have a third-party supporting it, with global media tech firm Avid working closely with both companies. Avid already has a "strategic alliance" with Microsoft, working on media workflows in Azure, including collaborative editing, content archiving, active-backup and production continuity.

"The cloud has reached a tipping point for the media industry, and it's not surprising that The Walt Disney Studios, which has its heritage based on a passion for innovation and technology, is at the forefront of this transformation," said Kate Johnson, president of Microsoft US.

"With Azure as the platform cloud for content, we're excited to work with the team at StudioLAB to continue to drive innovation across Disney's broad portfolio of studios."

Featured Resources

Four strategies for building a hybrid workplace that works

All indications are that the future of work is hybrid, if it's not here already

Free webinar

The digital marketer’s guide to contextual insights and trends

How to use contextual intelligence to uncover new insights and inform strategies

Free Download

Ransomware and Microsoft 365 for business

What you need to know about reducing ransomware risk

Free Download

Building a modern strategy for analytics and machine learning success

Turning into business value

Free Download

Most Popular

Russian hackers declare war on 10 countries after failed Eurovision DDoS attack
hacking

Russian hackers declare war on 10 countries after failed Eurovision DDoS attack

16 May 2022
Windows Server admins say latest Patch Tuesday broke authentication policies
Server & storage

Windows Server admins say latest Patch Tuesday broke authentication policies

12 May 2022
Microsoft to double salary budget to retain workers
Careers & training

Microsoft to double salary budget to retain workers

17 May 2022