Microsoft and Adobe announce cloud partnership

Cloud handshake

Microsoft and Adobe have partnered up, announcing Azure is its favoured cloud platform, essentially leaving Amazon and its Elastic Compute Cloud (Amazon EC2) and Amazon Simple Storage Service (Amazon S3) out in the cold.

Previously, Adobe aligned its Creative Cloud services with AWS in the US, EU and Asia. However, a satement from the company today said: "Adobe will make Microsoft Azure its preferred cloud platform for the Adobe Marketing Cloud, Adobe Creative Cloud and Adobe Document Cloud," suggesting that's the end of the company's partnership with Amazon.

Adobe will also use Microsoft's SQL Server and Azure’s machine learning services that operate as part of its Microsoft Cortana Intelligence Suite. Adobe's customers can use the technology to help analyse the data they hold for Adobe Marketing Cloud services, which aims to make customer engagement more relevant to audiences.

“Customers today expect a well-designed, personalised and consistent experience every time they engage with a brand,” said Shantanu Narayen, president and CEO of Adobe. “Adobe and Microsoft will bring together the cloud horsepower and end-to-end capabilities brands need to design and deliver great digital experiences.”

In an exchange of technologies, Microsoft said it would also integrate Adobe technologies into its products and services, such as Dynamics 365 Enterprise edition.

“We have completely reformed how in the cloud we can reimagine the creative process as well as documents,” Narayen added.

Clare Hopping
Freelance writer

Clare is the founder of Blue Cactus Digital, a digital marketing company that helps ethical and sustainability-focused businesses grow their customer base.

Prior to becoming a marketer, Clare was a journalist, working at a range of mobile device-focused outlets including Know Your Mobile before moving into freelance life.

As a freelance writer, she drew on her expertise in mobility to write features and guides for ITPro, as well as regularly writing news stories on a wide range of topics.