Orange enters cloud gaming fray with G-cluster investment

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Orange has acquired a minority stake in Japanese firm G-cluster, which could result in cloud gaming being delivered to all its customers worldwide.

The telco has already collaborated with G-cluster in France to provide cloud gaming services to the near three million Orange TV customers in the country.

Orange has claimed the partnership will provide support for G-cluster’s international development, which in turn could lead to cloud gaming being rolled out to all customers.

This, the company says, will be facilitated through its Europe-wide high-speed broadband, fibre and 4G network.

Furthermore, Orange expects to benefit from the development of a best-in-class games catalogue, the accelerated launch of commercial services across the continent, and to use G-cluster’s knowledge to optimise traffic generated by cloud gaming on its network.

Élie Girard, executive vice president of Group Strategy and Development, said: “Cloud-gaming is strategic for Orange, as it is a fast-growing activity for which access to very high-speed broadband networks has become essential.

“For Orange, the ability to create value through these networks by offering our customers high quality services is a crucial part of our strategy both in France and across our international footprint.”

Orange joins Sony in making a cloud gaming announcement this week. At the Consumer Electronics Show in Las Vegas, Andrew House, head of the company’s PlayStation division, set out plans for a new cloud gaming service called PlayStation Now, which is due to launch this summer, as well as a longer-term plan to debut a TV streaming service.

Jane McCallion
Deputy Editor

Jane McCallion is ITPro's Managing Editor, specializing in data centers and enterprise IT infrastructure. Before becoming Managing Editor, she held the role of Deputy Editor and, prior to that, Features Editor, managing a pool of freelance and internal writers, while continuing to specialize in enterprise IT infrastructure, and business strategy.

Prior to joining ITPro, Jane was a freelance business journalist writing as both Jane McCallion and Jane Bordenave for titles such as European CEO, World Finance, and Business Excellence Magazine.