IT Pro is supported by its audience. When you purchase through links on our site, we may earn an affiliate commission. Learn more
Rumours

New Apple TV 2015: Apple TV launched at 9 September event

A new Apple TV has been launched alongside the iPhone 6s, 6s Plus and iPad Pro

Apple has launched a new Apple TV alongside the iPhone 6s, as had been widely rumoured.

The new Apple TV brings with it a brand new tvOS, updated user interface, Siri integration developer tools and app store. Users can also utilise the device for gaming and shopping apps.

The remote control boasts a touchpad and voice control via Siri. Apple's virtual assistant will search across multiple apps including iTunes and Netflix for viewing options, and sports a 'Proative' search feature.

A new Apple TV is in many ways no surprise - the set-top-box was thought to become the main control hub for IoT devices using Apple's HomeKit protocol, and the company announced a tie-in with HBO at WWDC 2015 that will give users a first look at the broadcaster's series before anyone else gets them. This was no mean offer either - HBO is the network behind Game of Thrones, True Detective, Silicon Valley and Sesame Street.

New Apple TV: hardware

Not much of a change had been expected in terms of the physical look of the Apple TV, which is an unimposing black cuboid. As far as the remote control goes, there have been two conflicting rumours. One suggested it would continue to be bundled with the device, but have a microphone to allow the device to be controlled with Siri voice commands, much like the Amazon Fire TV's remote.

The other rumour was that there would be no remote. Instead, the device would be controlled by the user's iPhone or, if they have one, Apple Watch, once again with Siri integration.

Following Apple's launch event, it has been confirmed that the new Apple TV will come with a remote control that allows users to control their experience with a trackpad and voice control.

New Apple TV: operating system and software

Apple TV will run on tvOS, which was announced alongside the hardware at Apple's special event.

According to rumours posted by 9to5mac, the new Apple TV would run on an optimised version of iOS 9, not a pared down one as had been suggested. It would also, the website claimed, have better proactive-based search and "a refreshed, more iOS-like interface".

New Apple TV: gaming

According to a report from New York Times, and confirmed at the event, Apple is going to promote its new Apple TV as a gaming device, not just one for watching TV and film. However, it won't be trying to take on Sony's PlayStation or Microsoft's Xbox, instead targeting casual users who might play a lot of mobile games but not consider themselves "gamers".

Featured Resources

Four strategies for building a hybrid workplace that works

All indications are that the future of work is hybrid, if it's not here already

Free webinar

The digital marketer’s guide to contextual insights and trends

How to use contextual intelligence to uncover new insights and inform strategies

Free Download

Ransomware and Microsoft 365 for business

What you need to know about reducing ransomware risk

Free Download

Building a modern strategy for analytics and machine learning success

Turning into business value

Free Download

Recommended

Apple is experimenting with attention sensors to save battery life
battery life

Apple is experimenting with attention sensors to save battery life

1 Sep 2021

Most Popular

Windows Server admins say latest Patch Tuesday broke authentication policies
Server & storage

Windows Server admins say latest Patch Tuesday broke authentication policies

12 May 2022
Russian hackers declare war on 10 countries after failed Eurovision DDoS attack
hacking

Russian hackers declare war on 10 countries after failed Eurovision DDoS attack

16 May 2022
IT admin deletes company’s databases and is jailed for seven years
Policy & legislation

IT admin deletes company’s databases and is jailed for seven years

16 May 2022