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Google's Apple deal shows it's pulling ahead in the AI race
Analysis Apple opting for Google's models to underpin Siri and Apple Intelligence is a major seal of approval for the tech giant's Gemini range – and a sure sign it's pulling ahead in the AI race.
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Cloud infrastructure spending hit $102.6 billion in Q3 2025
News Hyperscalers are increasingly offering platform-level capabilities that support multi-model deployment and the reliable operation of AI agents
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Google Cloud teases revamped partner program ahead of 2026
News The cloud giant’s new-look partner ecosystem shifts focus from activity tracking to measurable customer outcomes
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What Palo Alto Networks' $10bn deal with Google Cloud means for customers
News The extension of an existing partnership between Palo Alto Networks and Google Cloud is designed to boost security amid rise in AI
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Cohesity deepens Google Cloud alliance in data sovereignty push
News The pair’s expanded collaboration will focus on new integrations for AI, cybersecurity, and data protection
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TPUs: Google's home advantage
ITPro Podcast How does TPU v7 stack up against Nvidia's latest chips – and can Google scale AI using only its own supply?
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What is a tensor processing unit (TPU)?
Explainer Google's in-house AI chips are the most notable alternative to Nvidia at the enterprise scale
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Google Cloud introduces ‘no-cost’ data transfers for UK, EU businesses
News Google Cloud's new Data Transfer Essentials service will allow enterprises to transfer data to alternative providers at no extra cost.
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Google strikes big win with $10 billion Meta cloud deal
News As Meta continues its AI drive, the company is looking outside for the necessary infrastructure
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AWS facing stiff competition from Microsoft and Google in the burgeoning IaaS market
News AWS maintained its lead in the IaaS market last year, but its share decreased while Microsoft and Google recorded gains.
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US companies dominate the European cloud market – regional players are left fighting for scraps
News Synergy data shows EU providers hold just 15% of the market despite rise in AI and drive for cloud sovereignty
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Alphabet commits $85bn to cloud spend to meet demand
News Google tops up AI and cloud infrastructure spending amid AI boom and positive results
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