The public has growing increasingly aware of its privacy rights over the last 12 months, according to the Information Commissioner's Office (ICO), which regulates data protection in the UK.
The data watchdog highlighted an increase in complaints and self-reported breaches, as well as a significant rise in calls from the public and organisations, as evidence that privacy and data protection matters have become more important to people.
Data protection complaints rose by 14.5% in 2017/18, according to the ICO's annual report, released this week, and it recorded a 29% rise in self-reported data breaches from organisations, from 2,447 to 3,156. Self-reporting is now mandatory under GDPR, so the number is expected to rise yet further over the course of 2018/19.
Moreover, the data regulator received almost 46,000 more calls than the previous year - an increase of 24.1% - while the number of live chats requested rose by 61.5%. Approximately two-thirds, 68%, of enquiries were from members of the public while the remainder were from organisations - with the vast majority of enquiries, 85%, concerning the DPA.
"This is an important time for privacy rights, with a new legal framework and increased public interest," said information commissioner Elizabeth Denham.
"Transparency and accountability must be paramount, otherwise it will be impossible to build trust in the way that personal information is obtained, used and shared online."
The ICO issued 1.29 million in fines for serious failures under the old Data Protection Act 1998 (DPA). These were issued alongside 138,000 in fines to charities for unlawfully processing personal data, and a further 80,000 penalty issued to a data broking organisation.
Breaches of the Privacy and Electronic Communications Regulations (PECR), meanwhile, saw 26 organisations fined a collective 3.28 million for nuisance calls and spam texts, altogether amounting to the greatest number, and amount, of penalties the ICO has issued in its history.
The watchdog launched 19 prosecutions in 2017/18 resulting in 18 convictions under the DPA, and issued a further six cautions. One highlight mentioned in the report was the ICO's ongoing investigation into 30 organisations, including Facebook and Cambridge Analytica, into the misuse of personal data in political campaigning.
As part of these investigations, the regulator levied a 500,000 fine against Facebook earlier in July - the maximum possible fine under the old DPA - for two breaches of the 1998 act.
Because the offences had been committed prior to 25 May, they were not adjudicated under GDPR - which carries with it a maximum fine of 20 million, or 4% of an organisation's global annual turnover (whichever is higher), for the most serious breaches.
In the lead up to the European Union's (EU's) tough new set of data laws coming into force, the ICO also offered guidance and advice to organisations racing to comply - including the set-up of a small business helpline, and the launch of a UK-wide 'Your Data Matters' awareness campaign.
"At the time of my previous annual report the office was heavily involved in preparations for the upcoming General Data Protection Regulation (GDPR), working on guidance with our EU counterparts and identifying how our own processes needed to change to take account of the GDPR," Denham continued.
"In 2017/18 this activity has upped a few gears and involved many more staff. We have produced well received guidance on the new law for organisations, and have also continued a successful change management process to ensure our internal processes and workflows are up to the demands placed upon us by GDPR."
Picture: Information commissioner Elizabeth Denham
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Keumars Afifi-Sabet is a writer and editor that specialises in public sector, cyber security, and cloud computing. He first joined ITPro as a staff writer in April 2018 and eventually became its Features Editor. Although a regular contributor to other tech sites in the past, these days you will find Keumars on LiveScience, where he runs its Technology section.