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After being in and out of lockdown during the pandemic, it’s fair to say that consumers are craving interaction. For brands, it’s important to capitalise on this - when the majority of correspondence has been through technology - and deliver those personalised experiences that will help meet their needs.
From how to build a digital foundation to delivering personal experiences at scale, discover why personalisation matters.
Download this guide to learn:
- How to map your customer journey
- What data to track and how to measure success
- The main personalisation challenges facing brands
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Enterprises can’t keep a lid on surging cyber incident costsNews With increasing threats and continuing skills shortages, AI tools are becoming a necessity for some
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UK software developers are still cautious about AI, and for good reasonNews Experts say developers are “right to take their time” with AI coding solutions given they still remain a nascent tool
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Adobe faces lawsuit over "complex and challenging cancellation process" for customersNews Adobe is accused of deceiving consumers about early termination fees and making it hard to cancel subscriptions
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Adobe could be facing an internal revolt amid concerns over its terms of serviceNews Adobe initially faced criticism from customers who thought the company was training its AI models on personal data
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Untethered: How CIOs and CISOs are paving the way for the new hybrid workforceWhitepaper Effective techniques to transition from exposed legacy infrastructure to an effective zero trust strategy
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Creating successful supply chain planning transformations in the consumer industryWhitepaper Think differently about SCP transformations and, in doing so, move into a better future for supply chains
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Healthcare’s next chapterwhitepaper Revolutionizing how you care with EPR experts you can trust
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2024 Strategic Imperative: Intelligent content delivery for channel-less commerceWhitepaper Five steps to channel-less content dynamics. And meeting your customers where they are
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How IBM and Adobe craft personalization at scaleWhitepaper Combining the content supply chain, CX orchestration, and intelligent commerce for ideal personalization
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Strategic app modernization drives digital transformationWhitepaper Modernize your applications to address business needs both now and in the future
