Motorola has announced a mid-range smartphone with premium specifications starting at 135.
The Moto G runs on lightly modified Android 4.3 Jelly Bean and Motorola has promised that the device will be upgraded to KitKat 4.4 in January 2014.
Key features include a 4.5in 720p display, quad-core 1.2GHz Qualcomm Snapdragon processor and 1GB of RAM.
The device is based design principles found in the firm's flagship Moto X smartphone, which is only available in the US. This means it uses an edge-to-edge display, customisable colours and has a curved back.
Android smartphone makers such as HTC and Samsung have been throwing in free Dropbox storage - but Motorola is able to offer 50GB of free Google Drive storage to every Moto G user for two years. The device will also be available with dual-SIM capabilities in certain regions.
Starting at 135 for the 8GB edition, Motorola's CEO, Dennis Woodside claimed that this offers a premium experience at a third of the price of competing handsets.
"The [smartphone] industry should deliver more value for the dollar," Woodside proclaimed at the global launch.
"Most people in the world can't afford a $500/$600 phone. [The] average price is $200, but the experience in this class is really really bad [slow, buggy] with small screens."
Woodside claimed that 500 million people will buy $200 smartphones in 2014 and Motorola wants a piece of this market.
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