Virgin Hotels launches smart travel assistant

App icons coming out of a phone

Virgin Hotels has launched a companion app for its hotel group, due to launch this month.

Called Lucy, the app will allow guests to customise their experience, by adjusting the temperature in their room remotely, changing the channel on the room TV sets, order in-room dining and find recommendations for the local area.

The app will serve as a one-stop app for visitors to contact the hotel services including the concierge, front desk or restaurants within the establishment, with the option of live chat via a messaging interface.

A wide range of audio and video content will be available through Lucy, curated by Virgin and available on demand.

Additionally, it will integrate with Virgin Hotels' the Know preference programme, which will allow visitors to the hotels to set their preferences for a range of different services, including the items they would like to be pre-stocked in their mini bar and

Doug Carrillo, Vice President of Sales & Marketing, Virgin Hotels, commented, "Our mobile app Lucy, will put guests in the captain's chair. The technology will be smart and intuitive, and light the way to a more immersive experience within the hotel. We can't wait to build upon the platform as the brand and our guests' needs grow."

Customers will also be able to book stays, check in to the hotel and checkout via the single app, making the whole experience simpler than having to use the desktop portal.

The first Virgin Hotel will launch in Chicago later in January, with additional properties opening in Nashville in 2016 and New York in 2017.

Clare Hopping
Freelance writer

Clare is the founder of Blue Cactus Digital, a digital marketing company that helps ethical and sustainability-focused businesses grow their customer base.

Prior to becoming a marketer, Clare was a journalist, working at a range of mobile device-focused outlets including Know Your Mobile before moving into freelance life.

As a freelance writer, she drew on her expertise in mobility to write features and guides for ITPro, as well as regularly writing news stories on a wide range of topics.