IT Pro is supported by its audience. When you purchase through links on our site, we may earn an affiliate commission. Learn more

Improving the retail experience with Windows 8

Windows 8 makes it easy to give customers what they want and need.

Retailers today are faced with unprecedented challenges as any visit to the high street will confirm. Empty outlets are common and many will often only be occupied by charity shops or the same old familiar coffee shops as buyers turn to the internet for lowest-possible prices or out-of-town megastores for maximum convenience. Stores that don't have a strong online presence or app struggle against rivals that have a more advanced virtual store-front. Big-name stores have entered bankruptcy or are desperately reinventing themselves to stay relevant. It's a bleak picture but one that is redeemed by opportunity. Supply chains and distribution are now global and the web makes it possible to market and sell to a global audience and scale in line with demand. There are more channels than ever before for consumers and the old virtues of delivering value and great service are as relevant as ever before. Brand and marketing excellence remain powerful differentiators, operational efficiency is a necessity and understanding the dynamics of store layout is persuasive.

It's a buyer's market: armed with product information, pricing comparisons and even knowledge of inventory levels and product refresh cycles, a new breed of super-consumer is emerging. The retailer has to adapt to meet this keen-eyed buyer and somehow resist the race to the bottom' of competing on price alone. Joining up multiple channels to address different types of buyer will be critical and the ultimate aim of delighting consumers remains as relevant as ever.

Click the link below to download the full case study.

Featured Resources

Accelerating AI modernisation with data infrastructure

Generate business value from your AI initiatives

Free Download

Recommendations for managing AI risks

Integrate your external AI tool findings into your broader security programs

Free Download

Modernise your legacy databases in the cloud

An introduction to cloud databases

Free Download

Powering through to innovation

IT agility drive digital transformation

Free Download

Recommended

Microsoft reportedly blocks Russian Windows 10 and Windows 11 downloads
Microsoft Windows

Microsoft reportedly blocks Russian Windows 10 and Windows 11 downloads

20 Jun 2022
IT Pro News in Review: UK tech raises $16bn, Microsoft acquires Miburo, largest DDoS attack mitigated
Business strategy

IT Pro News in Review: UK tech raises $16bn, Microsoft acquires Miburo, largest DDoS attack mitigated

17 Jun 2022
Proofpoint details 'dangerous' ransomware flaw in SharePoint and OneDrive
ransomware

Proofpoint details 'dangerous' ransomware flaw in SharePoint and OneDrive

17 Jun 2022
Microsoft silent patches called “a grossly irresponsible policy”
cyber security

Microsoft silent patches called “a grossly irresponsible policy”

15 Jun 2022

Most Popular

LockBit 2.0 ransomware disguised as PDFs distributed in email attacks
Security

LockBit 2.0 ransomware disguised as PDFs distributed in email attacks

27 Jun 2022
The UK's best cities for tech workers in 2022
Business strategy

The UK's best cities for tech workers in 2022

24 Jun 2022
Carnival hit with $5 million fine over cyber security violations
cyber security

Carnival hit with $5 million fine over cyber security violations

27 Jun 2022