BigID launches freemium privacy management tool for SMBs

Privacy management company BigID has created a freemium platform to manage customer privacy requests.

Called BigID.me, the tool allows small- to medium-sized enterprises to automate customer privacy management without operating their own dedicated privacy office.

The service allows companies to manage customers’ data privacy preferences and consent for handling data, including cookies and privacy requests. They can create their own branded customer-facing self-service privacy portals with custom forms to submit data requests. and customers and employees can track the progress of data access requests, managing them against regulatory deadlines.

The General Data Protection Regulation (GDPR), which apply to US companies holding data on European residents, and other US consumer data protection laws like the California Consumer Privacy Act allow individuals to request access to the data companies hold about them. People can ask for that data to be updated and request its deletion at any time, withdrawing consent for companies to hold data about them.

Internal teams can use the portal to organize consistent workflows for handling privacy requests and can trigger automatic emails to customers to inform them of status changes. It generates reports for managers that show data-request trends according to data points like status and regulation type.

The freemium service allows teams of up to three members to handle up to five data access and deletion requests per month. There are two other paid tiers for handing unlimited general data privacy-related requests. The Standard package costs $750 per month, allows up to 10 members, and includes custom branding. The Growth package costs $1,500 per month, allows up to 20 members to handle unlimited general data requests and up to a million consent requests, and offers branded PDF reports. There is also an enterprise version that offers a range of additional features.

BigID, which opened in 2016, built its business offering a more full-featured privacy data intelligence platform that offers customers data discovery services and applications to help protect and manage data. It offers customers a range of privacy functions, including data flow mapping, machine learning-based classification of personal information, data inventory, and consent governance practices.